{"id":12396,"date":"2023-09-28T18:08:23","date_gmt":"2023-09-28T16:08:23","guid":{"rendered":"https:\/\/www.arctus.com\/?p=12396"},"modified":"2025-02-21T17:08:31","modified_gmt":"2025-02-21T16:08:31","slug":"intranet-engagement-content-strategy","status":"publish","type":"post","link":"https:\/\/www.arctus.com\/en\/intranet-engagement-content-strategy\/","title":{"rendered":"INTRANET &amp; ENGAGEMENT LEVERS: HOW TO ORGANIZE AND ANIMATE YOUR INTRANET BY PLACING CONTENT AT THE HEART OF YOUR STRATEGY?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12396\" class=\"elementor elementor-12396\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a3bb37d elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"1a3bb37d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-190237d3 elementor-hidden-mobile\" data-id=\"190237d3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3552b94\" data-id=\"3552b94\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3cc9d1c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3cc9d1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1df7eac5\" data-id=\"1df7eac5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a80c697\" data-id=\"1a80c697\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31b62027 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"31b62027\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a9e2bb elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"35a9e2bb\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Reading time<\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37593c78 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"37593c78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2a881ad2\" data-id=\"2a881ad2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e27d9fb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7e27d9fb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7cb23d8e\" data-id=\"7cb23d8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-255f0a2a elementor-widget elementor-widget-heading\" data-id=\"255f0a2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">INTRANET &amp; ENGAGEMENT LEVERS: HOW TO ORGANIZE AND ANIMATE YOUR INTRANET BY PLACING CONTENT AT THE HEART OF YOUR STRATEGY?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-36298db7 elementor-reverse-tablet_extra elementor-reverse-tablet elementor-reverse-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"36298db7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4e0d9d76\" data-id=\"4e0d9d76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-402d6138 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"402d6138\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2022\/07\/Isa-H-300x300.png\" alt=\"Picture of Isabelle Houdaille\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tIsabelle Houdaille\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>28 September 2023<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e9afd elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"67e9afd\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/kenny-eliason-3GZNPBLImWc-unsplash-scaled.jpg\" class=\"attachment-full size-full wp-image-12440\" alt=\"A person behind a computer displaying content\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/kenny-eliason-3GZNPBLImWc-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/kenny-eliason-3GZNPBLImWc-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/kenny-eliason-3GZNPBLImWc-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/kenny-eliason-3GZNPBLImWc-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/kenny-eliason-3GZNPBLImWc-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/kenny-eliason-3GZNPBLImWc-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/kenny-eliason-3GZNPBLImWc-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-21972c58 elementor-hidden-mobile\" data-id=\"21972c58\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27dabbf elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"27dabbf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-19a39b5f elementor-hidden-mobile\" data-id=\"19a39b5f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-b6b3fc2\" data-id=\"b6b3fc2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60f95a64 elementor-widget elementor-widget-heading\" data-id=\"60f95a64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">At a time when internal communicators are increasingly called upon in organizations on key issues such as productivity, talent retention and innovation, it's important to understand how to effectively activate the levers of digital communication to fully engage employees. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366a40b0 elementor-widget elementor-widget-text-editor\" data-id=\"366a40b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This series of three articles dedicated to corporate intranets offers practical solutions for optimizing your internal communications and increasing the impact of your intranet. <\/p><ul><li>Organize and animate your intranet by placing content at the heart of your strategy<\/li><li>Choose engaging content formats to capture your readers' attention<\/li><li>Setting up a suitable contributions model<\/li><\/ul><p>\u00a0<\/p><p>In this first article, we'll look at why and how content plays an essential role in engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f10a8f5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2f10a8f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-56191913\" data-id=\"56191913\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6585268a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6585268a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ca5ebb1\" data-id=\"3ca5ebb1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26a070f elementor-widget elementor-widget-heading\" data-id=\"26a070f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hot content: an opportunity to capture attention<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b5f295 elementor-widget elementor-widget-text-editor\" data-id=\"41b5f295\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hot content refers to recent information or updates, usually in the following areas <strong>linked to current events or events in progress<\/strong> which aim to <strong>keep employees informed<\/strong>. If you wish to <strong>capture your audience's attention, build loyalty and encourage engagement in a short space of timev<\/strong>In this way, \"hot\" content will certainly be at the top of your priorities, unlike \"cold\" content, which is used for reference purposes and whose value is more long-term.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-654791db e-flex e-con-boxed e-con e-parent\" data-id=\"654791db\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-63ec2e52 e-flex e-con-boxed e-con e-child\" data-id=\"63ec2e52\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-706c56d0 elementor-widget elementor-widget-image\" data-id=\"706c56d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"624\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/graphique-contenus-chauds.png\" class=\"attachment-large size-large wp-image-12403\" alt=\"Graphic editorial formats on the intranet\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/graphique-contenus-chauds.png 952w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/graphique-contenus-chauds-300x234.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/graphique-contenus-chauds-768x599.png 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/graphique-contenus-chauds-15x12.png 15w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-222ca374 e-flex e-con-boxed e-con e-child\" data-id=\"222ca374\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12f07c1a elementor-widget elementor-widget-text-editor\" data-id=\"12f07c1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Among this \"hot\" content, \"News\" occupies a prominent place on the intranet, as the following points out <span style=\"text-decoration: underline; color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.arctus.com\/en\/studies\/intranet-observatory-digital-communication\/\">Intranet and Internal Digital Observatory.<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f142aa6 elementor-widget elementor-widget-text-editor\" data-id=\"f142aa6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hot content can deal with <strong>important announcements related to company news<\/strong> such as management announcements and organizational changes, strategic objectives and financial results, policy changes, program launches, offers or new services...<\/p><p>\u00a0<\/p><p>They can also cover <strong>more \"hands-on\" topics<\/strong> such as commercial successes, projects and team life, internal initiatives, new arrivals, portraits, announcements and results of games and competitio<\/p><p>\u00a0<\/p><p>This content, because it echoes what's happening in the field, <strong>highlight the projects, teams and employees who make and tell the company's story through their commitment<\/strong>. This type of content conveys a certain level of emotion (pride, surprise, joy, approval...) and is therefore particularly <strong>to stimulate the curiosity and attention of employees<\/strong> who are tempted to react spontaneously with \"likes\", \"comments\" and \"shares\".<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2068fd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2068fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ae0ab15\" data-id=\"ae0ab15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-621fe2b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"621fe2b4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f034472\" data-id=\"6f034472\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29b1726d elementor-widget elementor-widget-heading\" data-id=\"29b1726d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cold content: structuring data for onboarding and building loyalty<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-10fd3b73 e-flex e-con-boxed e-con e-parent\" data-id=\"10fd3b73\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67f48cd3 e-flex e-con-boxed e-con e-child\" data-id=\"67f48cd3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aba7599 elementor-widget elementor-widget-image\" data-id=\"3aba7599\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/campaign-creators-e6n7uoEnYbA-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-12439\" alt=\"Office employees\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/campaign-creators-e6n7uoEnYbA-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/campaign-creators-e6n7uoEnYbA-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/campaign-creators-e6n7uoEnYbA-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/campaign-creators-e6n7uoEnYbA-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/campaign-creators-e6n7uoEnYbA-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/campaign-creators-e6n7uoEnYbA-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13b5eacf e-flex e-con-boxed e-con e-child\" data-id=\"13b5eacf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77a75baa elementor-widget elementor-widget-text-editor\" data-id=\"77a75baa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To stimulate engagement, \"hot\" content is often favored on the intranet because of its immediate link with current events. This is partly true! However, we mustn't neglect \"cold\" content, as it is just as important as \"hot\" content <strong>to integrate new arrivals<\/strong> and more generally, <strong>support and make life easier for employees in their day-to-day tasks<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42a8c40d elementor-widget elementor-widget-text-editor\" data-id=\"42a8c40d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are two reasons for this:<\/p><ul><li>First and foremost, cold content allows you to <strong>discover and learn more about general and specific company topics<\/strong> : the company's mission and values, its programs and commitments, its activities and business lines, and more. This information provides <strong>shared understanding of corporate values and culture<\/strong>. They <strong>strengthen commitment<\/strong> for all those who share these same references.<\/li><li>Secondly, <strong>interest sparks commitment<\/strong>. In other words, the more useful and relevant the content is perceived to be to readers, the more likely they will be to return to the intranet on a regular basis!<br \/>Therefore, it is <strong>the service aspect of the intranet, focused on user needs<\/strong>that <strong>generates retention and commitment<\/strong>. It is therefore important for intranets to provide direct access, with just one or a few clicks, to content and reference databases (organization, HR, etc.), as well as to business applications.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b3203f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b3203f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-644416b1\" data-id=\"644416b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ba1dd5b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7ba1dd5b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f7fdcbd\" data-id=\"2f7fdcbd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15ed9767 elementor-widget elementor-widget-heading\" data-id=\"15ed9767\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The need for a well thought-out intranet information architecture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ced734d elementor-widget-widescreen__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ced734d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The design of your intranet architecture is important for <strong>guarantee an optimal user experience<\/strong>. The way in which content is arranged, through the <strong>menus<\/strong>, the <strong>submenus<\/strong> and <strong>intern pages<\/strong>, it shapes the way information is perceived, and has a direct impact on user satisfaction and commitment.<\/p><p><br \/>So if you have an intranet development or redesign project, take the time to <strong>ask yourself the right questions<\/strong> and <strong>understand the needs of all stakeholders<\/strong> whether it's management, the various professions, support functions or employees...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-237f77c e-flex e-con-boxed e-con e-parent\" data-id=\"237f77c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d7a4b0e e-flex e-con-boxed e-con e-child\" data-id=\"d7a4b0e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa2f97 elementor-widget elementor-widget-image\" data-id=\"4aa2f97\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/brands-people-riX6HX3gCZk-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-12444\" alt=\"a man writes on a post it\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/brands-people-riX6HX3gCZk-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/brands-people-riX6HX3gCZk-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/brands-people-riX6HX3gCZk-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/brands-people-riX6HX3gCZk-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/brands-people-riX6HX3gCZk-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/brands-people-riX6HX3gCZk-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec0b78e e-flex e-con-boxed e-con e-child\" data-id=\"ec0b78e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-844c7a4 elementor-widget elementor-widget-text-editor\" data-id=\"844c7a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ask yourself some essential questions: <em>What is the purpose of the intranet? What are your strategic and operational objectives? Are there specific user groups and pathways to be taken into account? What information is crucial to communicate, and at what level of detail? Can you guarantee that the information is reliable and up-to-date? How should sections be organized to balance business and employee needs?<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e8a07 elementor-widget-widescreen__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"94e8a07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The answers to these questions will guide the<strong> information structure<\/strong> and <strong>navigation principles<\/strong> of your intranet. This in-depth reflection is essential to <strong>transform your intranet into a useful and popular communication channel<\/strong> within your organisation.<\/p><p>\u00a0<\/p><p>This process of (re)defining content and sections also represents a valuable opportunity to <strong>align your intranet with your company's global strategy<\/strong>. For example, if your company promotes values such as autonomy and cross-functionality, it's worth considering the integration of headings such as \"Support\" or \"How do I...?\" in the menus, to facilitate access to essential resources and services. You should also think carefully about the order of the tabs, as this will have a significant impact on the user experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b8861 elementor-widget elementor-widget-image\" data-id=\"f2b8861\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"50\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/dormakaba.png\" class=\"attachment-large size-large wp-image-12425\" alt=\"Capture menu intranet dormakaba\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/dormakaba.png 600w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/dormakaba-300x25.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/dormakaba-18x2.png 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee502a elementor-widget elementor-widget-image\" data-id=\"7ee502a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"56\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/visa.png\" class=\"attachment-large size-large wp-image-12426\" alt=\"Capture visa intranet menu\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/visa.png 596w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/visa-300x28.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/visa-18x2.png 18w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41664e0 elementor-widget-widescreen__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"41664e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Examples of intranet menus<\/em><br \/><em>Each menu reflects the company's culture and, depending on the organization and order of the sections, provides<\/em><br \/><em>focus on corporate information, business lines, collaboration, etc.<\/em><br \/><em>Source: <span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.steptwo.com.au\/iia\/\">Intranet and Digital Workplace Awards<\/a><\/span><\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6749fd6c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6749fd6c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-52440be1\" data-id=\"52440be1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69843076 elementor-widget elementor-widget-heading\" data-id=\"69843076\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEY FACTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a6df56 elementor-widget elementor-widget-text-editor\" data-id=\"59a6df56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In conclusion, both \"hot\" and \"cold\" content are powerful tools for boosting your intranet's impact, commitment and employee satisfaction, and <strong>variety of content and editorial formats<\/strong> are essential to capture readers' attention and maintain their interest over time.<\/p><p>It should be remembered, however, that <strong>alignment between content offering, strategy and organizational culture remains essential<\/strong> to make your intranet the cornerstone of your digital communications strategy. To achieve this, you need to<strong> it's imperative to question stakeholders and involve them in the development of editorial strategy and content creation<\/strong>from top management to the business lines, from the network of contributors to the employees.<\/p><p>The choice of a<strong> more decentralized communication, more rooted in local communities and businesses<\/strong> allows you to <strong>encourage all employees to learn, share and get involved at their own level<\/strong>in the organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-1d833046 elementor-hidden-mobile\" data-id=\"1d833046\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-54b3b4aa e-flex e-con-boxed e-con e-parent\" data-id=\"54b3b4aa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-502d1c28 e-flex e-con-boxed e-con e-child\" data-id=\"502d1c28\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-65d146a4 e-flex e-con-boxed e-con e-child\" data-id=\"65d146a4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f17f61e e-flex e-con-boxed e-con e-child\" data-id=\"6f17f61e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72c0823a elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-widescreen-2 elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"72c0823a\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2968397c e-con-full e-flex e-con e-child\" data-id=\"2968397c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf092c3 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"7bf092c3\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/fr.linkedin.com\/in\/isabellehoudaille-conseil-marketing-innovation-facilitation\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2022\/07\/Isa-H-300x300.png\" alt=\"Picture of Isabelle Houdaille&lt;br&gt;&lt;p id=&quot;mr-formation&quot;&gt;Senior consultant&lt;\/p&gt;\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fr.linkedin.com\/in\/isabellehoudaille-conseil-marketing-innovation-facilitation\">\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tIsabelle Houdaille<br><p id=\"mr-formation\">Senior consultant<\/p>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p><a href=\"\/en\/linkedin.com.com\/\" target=\"blank\"><br \/>\n<!--Changer le lien linkedin au dessus --><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/\/wp-content\/uploads\/2022\/06\/linkedin.svg\" class=\"mb-linkedin-icon\"><\/a><\/p>\n<p><!-- Ne pas supprimer le contenu ci dessus. Le lien pour linkedin se met en \"\" dans href=\"\"--><\/p>\n<p class=\"lh\">\nIsabelle Houdaille is a consultant in internal digital transformation and a facilitator in collective dynamics. She is passionate about all topics related to employee experience, commitment, communication and service design.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f304282 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"6f304282\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#00316B\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BACK TO ARTICLES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc6c9c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7bc6c9c6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b7fd974 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3b7fd974\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-3739c9d5 elementor-hidden-mobile\" data-id=\"3739c9d5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-69c4418a\" data-id=\"69c4418a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30c2ea68 elementor-widget elementor-widget-heading\" data-id=\"30c2ea68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">YOU MIGHT ALSO <br>BE INTERESTED IN THESE ARTICLES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea5ae46 elementor-widget elementor-widget-wp-widget-block\" data-id=\"7ea5ae46\" data-element_type=\"widget\" data-widget_type=\"wp-widget-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section id=\"last-blog-block\">\n    <div class=\"row\">\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/en\/leadership-ia-generative-management\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Leadership lead team\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Ideas<\/div>\n            <div class=\"aj-blog-card-title\">Leadership in the age of AI: how to support teams in the transformation of work?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Comment l\u2019IA g\u00e9n\u00e9rative transforme le leadership et red\u00e9finit le r\u00f4le des managers dans un travail de plus en plus hybride et augment\u00e9.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/en\/travail-hybride-2026\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"travail hybride \u00e9cran r\u00e9union\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Ideas<\/div>\n            <div class=\"aj-blog-card-title\">HOW IS HYBRID WORK EVOLVING IN 2026?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Retour au bureau, mont\u00e9e en puissance de l\u2019IA g\u00e9n\u00e9rative, nouvelles exigences manag\u00e9riales : o\u00f9 en est r\u00e9ellement le travail hybride en 2026 ?            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/en\/arctus-lance-lobservatoire-du-travail-hybride-et-augmente-2026\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Launch of the 2026 hybrid work observatory\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1.png 900w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1-300x200.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1-768x512.png 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1-18x12.png 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #FFDA01;\">News<\/div>\n            <div class=\"aj-blog-card-title\">ARCTUS LAUNCHES THE 2026 HYBRID &amp; AUGMENTED WORK OBSERVATORY<\/div>\n            <div class=\"aj-blog-card-content\">\n            Participez \u00e0 l\u2019Observatoire du travail hybride et augment\u00e9 2026 pour comprendre comment le travail hybride et l\u2019IA transforment les pratiques, le management et la gouvernance.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n          <\/div>\n  <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-5fae0c23 elementor-hidden-mobile\" data-id=\"5fae0c23\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2793176f 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height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#00316B\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SUBSCRIBE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-2f49ea5c elementor-hidden-mobile\" data-id=\"2f49ea5c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div 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This series of three articles focuses on the [...]<\/p>","protected":false},"author":2,"featured_media":12440,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Intranet, levier d&#039;engagement : les contenus au c\u0153ur de la strat\u00e9gie<\/title>\n<meta name=\"description\" content=\"Comment favoriser l&#039;engagement gr\u00e2ce \u00e0 l&#039;ntranet ? 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