{"id":13619,"date":"2024-02-23T15:00:02","date_gmt":"2024-02-23T14:00:02","guid":{"rendered":"https:\/\/www.arctus.com\/?p=13619"},"modified":"2025-02-21T17:08:27","modified_gmt":"2025-02-21T16:08:27","slug":"measure_impact_communication_internal_imperative_requires","status":"publish","type":"post","link":"https:\/\/www.arctus.com\/en\/measure_impact_communication_internal_imperative_requires\/","title":{"rendered":"MEASURING THE IMPACT OF DIGITAL INTERNAL COMMUNICATION A \"MUST HAVE\" FACILITATED BY TECHNOLOGY"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13619\" class=\"elementor elementor-13619\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2509f589 elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"2509f589\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-a857083 elementor-hidden-mobile\" data-id=\"a857083\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-387de230\" data-id=\"387de230\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4874df2b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4874df2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3bdb16ab\" data-id=\"3bdb16ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4fc60340\" data-id=\"4fc60340\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eb0f39f elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4eb0f39f\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed97279 elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"2ed97279\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Reading time<\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-542c0da9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"542c0da9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-acf9420\" data-id=\"acf9420\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55bdb862 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"55bdb862\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3058b209\" data-id=\"3058b209\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35b964b8 elementor-widget elementor-widget-heading\" data-id=\"35b964b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">MEASURING THE IMPACT OF DIGITAL INTERNAL COMMUNICATION A \"MUST HAVE\" FACILITATED BY TECHNOLOGY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a385e56 elementor-reverse-tablet_extra elementor-reverse-tablet elementor-reverse-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7a385e56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7b0b1690\" data-id=\"7b0b1690\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-438ef071 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"438ef071\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/Image1.jpg\" alt=\"Picture of Sylvain Soundararadjou\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSylvain Soundararadjou\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>23 February 2024<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41bb1f52 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"41bb1f52\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-scaled.jpg\" class=\"attachment-full size-full wp-image-13659\" alt=\"meeting speech brainstorming measure organisation Measure\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-4ae43e71 elementor-hidden-mobile\" data-id=\"4ae43e71\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1dccbb8b elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"1dccbb8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-6f5e0ae7 elementor-hidden-mobile\" data-id=\"6f5e0ae7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3a85ea68\" data-id=\"3a85ea68\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c6f735a elementor-widget elementor-widget-heading\" data-id=\"7c6f735a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">In the current professional environment, assessing and improving the impact of internal communication is essential, especially given the challenges of engagement and attractiveness. The difficulty in quantifying its results requires the use of various indicators, both quantitative and qualitative. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f5dc007 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3f5dc007\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59a37c39\" data-id=\"59a37c39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ddec060 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5ddec060\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6dc71fcd\" data-id=\"6dc71fcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fdcb590 elementor-widget elementor-widget-heading\" data-id=\"4fdcb590\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Internal communication: an essential aspect of corporate life <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd7cef0 elementor-widget elementor-widget-text-editor\" data-id=\"3cd7cef0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">To begin, internal communication represents <b>the set <\/b>of <b>actions carried out<\/b> by an organization to create a<b> meaningful interaction between collaborators<\/b>. Its main objective is to ensure a smooth flow of <u>information<\/u>, <u>values<\/u>, and <u>objectives<\/u> of the company, across all hierarchical levels and departments, thus ensuring that every member of the organization remains aligned and well-informed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2360fd elementor-widget elementor-widget-text-editor\" data-id=\"b2360fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Beyond the exchange of information, internal communication is a real tool for <b>motivating<\/b> employees; in this sense, it is an essential pillar to the functioning of the collective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e80a20 elementor-widget elementor-widget-text-editor\" data-id=\"2e80a20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-primary );\">Depending on the structure, size, and strategic choices of the company, this communication can be managed by different departments within the organization: the general management, human resources management, or the communication department.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26edd95 elementor-widget elementor-widget-text-editor\" data-id=\"26edd95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"color: var( --e-global-color-primary )\">Finally, like any department, internal communication must report on its <b>performance<\/b>, just as external communication does. Internal and external communications are <b>complementary<\/b> because they target different audiences while contributing to the overall objective of the company. The tools deployed and the communication channels used differ, but together, the two forms of communication ensure a <u>global communication strategy<\/u>, contributing to the coherence of the company's image, culture, and values.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea1241c elementor-widget elementor-widget-image\" data-id=\"3ea1241c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-pavel-danilyuk-8424587-1024x684.jpg\" class=\"attachment-large size-large wp-image-13657\" alt=\"meeting women office Impact organization Measure\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-pavel-danilyuk-8424587-1024x684.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-pavel-danilyuk-8424587-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-pavel-danilyuk-8424587-768x513.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-pavel-danilyuk-8424587-1536x1026.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-pavel-danilyuk-8424587-18x12.jpg 18w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-pavel-danilyuk-8424587.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68b4536b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"68b4536b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29bbe29e\" data-id=\"29bbe29e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-369a4f48 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"369a4f48\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9bd85c2\" data-id=\"9bd85c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-544629f0 elementor-widget elementor-widget-heading\" data-id=\"544629f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measuring internal communication to better manage it<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-edecf39 elementor-widget elementor-widget-text-editor\" data-id=\"edecf39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\" class=\"translation-block\">The main objective of internal communication is to <b>disseminate information<\/b>. It is divided into three flows: <u>downward<\/u> communication (from leaders to collaborators), <u>upward<\/u> communication (from collaborators to leaders), and <u>crosswise<\/u> communication. As the current professional environment is constantly evolving, <b>understanding the effectiveness of your internal communication has become imperative<\/b>. Measuring the impact of deployed initiatives allows for precise and instructive conclusions about your organization's internal communication strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac67ab7 elementor-widget elementor-widget-text-editor\" data-id=\"ac67ab7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Let's explore the <b><u>five key points<\/u><\/b> that demonstrate why assessing the impact of internal communication is essential for companies:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2aac2bc4 e-flex e-con-boxed e-con e-parent\" data-id=\"2aac2bc4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5bc8c23 e-con-full e-flex e-con e-child\" data-id=\"5bc8c23\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3513887 elementor-widget elementor-widget-image\" data-id=\"3513887\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/kevin-gonzalez-NXNaE9lu6w-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-13660\" alt=\"r\u00e9union meeting speech communication organisation impact mesure\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/kevin-gonzalez-NXNaE9lu6w-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/kevin-gonzalez-NXNaE9lu6w-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/kevin-gonzalez-NXNaE9lu6w-unsplash-768x513.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/kevin-gonzalez-NXNaE9lu6w-unsplash-1536x1025.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/kevin-gonzalez-NXNaE9lu6w-unsplash-2048x1367.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/kevin-gonzalez-NXNaE9lu6w-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2232fb63 e-flex e-con-boxed e-con e-child\" data-id=\"2232fb63\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44d2a433 elementor-widget elementor-widget-text-editor\" data-id=\"44d2a433\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"translation-block\"><span style=\"color: #00316b\"><strong>Transparency and clarity<\/strong><\/span>: Nowadays, information moves at high speed, <b>ensuring that the right message reaches the right people<\/b> at the right time is crucial. Measuring the impact of our actions allows us to verify that our communication is not only heard but also understood. It is necessary to take this aspect into account by conducting <u>surveys<\/u> and <u>polls<\/u>. By promoting <b>transparency<\/b>, internal communication helps to identify areas needing <u>improvements<\/u>, while reducing <u>misunderstandings<\/u> and conflicts, thus creating a <u>positive work atmosphere<\/u>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10a8e62 e-flex e-con-boxed e-con e-parent\" data-id=\"10a8e62\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fe66245 e-con-full e-flex e-con e-child\" data-id=\"fe66245\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-034625d elementor-widget elementor-widget-image\" data-id=\"034625d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-tima-miroshnichenko-5439436-1024x683.jpg\" class=\"attachment-large size-large wp-image-13667\" alt=\"men feedback interview office communication organisation Measure\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-tima-miroshnichenko-5439436-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-tima-miroshnichenko-5439436-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-tima-miroshnichenko-5439436-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-tima-miroshnichenko-5439436-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-tima-miroshnichenko-5439436-18x12.jpg 18w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-tima-miroshnichenko-5439436.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3c30e1 e-flex e-con-boxed e-con e-child\" data-id=\"f3c30e1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247cbda elementor-widget elementor-widget-text-editor\" data-id=\"247cbda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"translation-block\"><span style=\"color: #00316b\"><strong>Adaptation and reactivity<\/strong><\/span>: It is essential to facilitate <b>knowledge sharing<\/b> and encourage a <b>feedback culture<\/b> in order to gather <u>valuable information<\/u> that will allow organizations to be <b>reactive<\/b> and <b>adapt their strategies<\/b> to needs. This aspect is also measured with various <u>surveys<\/u> to obtain <u>feedback<\/u> on the quality of the form and the relevance of the content of the actions implemented, as well as to adapt the communication strategy.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71ddaee e-flex e-con-boxed e-con e-parent\" data-id=\"71ddaee\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8a34428 e-con-full e-flex e-con e-child\" data-id=\"8a34428\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecdc9a2 elementor-widget elementor-widget-image\" data-id=\"ecdc9a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_267983327-1024x683.jpeg\" class=\"attachment-large size-large wp-image-13666\" alt=\"happy in-house team statistics communication organisation\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_267983327-1024x683.jpeg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_267983327-300x200.jpeg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_267983327-768x512.jpeg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_267983327-1536x1024.jpeg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_267983327-2048x1365.jpeg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_267983327-18x12.jpeg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2042a28 e-flex e-con-boxed e-con e-child\" data-id=\"2042a28\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6936314 elementor-widget elementor-widget-text-editor\" data-id=\"6936314\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"translation-block\"><span style=\"color: #00316b\"><strong>Employee engagement<\/strong><\/span>: Well-informed employees are engaged employees. By <u>evaluating the reception<\/u> of communications (open rates, click-through rates, heat maps of newsletters...), the organization can adjust its strategies to better <b>captivate<\/b> its <b>audience<\/b>, thereby strengthening their <b>sense of belonging<\/b>. By measuring <i>engagement indicators<\/i> (likes, comments, shares\/reposts...), companies gain a clear view of the <b>participation<\/b> of audiences targeted by the communications.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b796c7d e-flex e-con-boxed e-con e-parent\" data-id=\"b796c7d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-98d3f32 e-con-full e-flex e-con e-child\" data-id=\"98d3f32\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dedf1e0 elementor-widget elementor-widget-image\" data-id=\"dedf1e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_503106215-1024x683.jpeg\" class=\"attachment-large size-large wp-image-13665\" alt=\"smiling women table office impact communication organisation\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_503106215-1024x683.jpeg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_503106215-300x200.jpeg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_503106215-768x513.jpeg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_503106215-1536x1025.jpeg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_503106215-2048x1367.jpeg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_503106215-18x12.jpeg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ab9771 e-flex e-con-boxed e-con e-child\" data-id=\"4ab9771\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4538d37 elementor-widget elementor-widget-text-editor\" data-id=\"4538d37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"translation-block\"><span style=\"color: #00316b\"><strong>Corporate culture<\/strong><\/span>: Effective internal communication is the foundation of a <b>strong corporate culture<\/b>. By measuring the <u>impact<\/u> of internal communication, companies ensure that their messages, objectives, and values are <b>shared and embodied by all<\/b>. Internal communication plays a key role in <b>strengthening<\/b> the <b>employer brand<\/b>, by ensuring that employees are regularly informed about crucial <u>decisions<\/u>, company <u>developments<\/u>, and its <u>performances<\/u>. This practice establishes a <b>climate of trust<\/b>, <b>strengthens<\/b> <b>cohesion<\/b> among team members, and encourages <b>active participation<\/b> in the collective success of the organization.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90bd0b5 e-flex e-con-boxed e-con e-parent\" data-id=\"90bd0b5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a360cd e-con-full e-flex e-con e-child\" data-id=\"9a360cd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27114c5 elementor-widget elementor-widget-image\" data-id=\"27114c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"234\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/djim-loic-ft0-Xu4nTvA-unsplash-300x234.jpg\" class=\"attachment-medium size-medium wp-image-13661\" alt=\"time clock resources organisation\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/djim-loic-ft0-Xu4nTvA-unsplash-300x234.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/djim-loic-ft0-Xu4nTvA-unsplash-1024x798.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/djim-loic-ft0-Xu4nTvA-unsplash-768x599.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/djim-loic-ft0-Xu4nTvA-unsplash-1536x1198.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/djim-loic-ft0-Xu4nTvA-unsplash-15x12.jpg 15w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/djim-loic-ft0-Xu4nTvA-unsplash.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c631faf e-flex e-con-boxed e-con e-child\" data-id=\"c631faf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-feb6103 elementor-widget elementor-widget-text-editor\" data-id=\"feb6103\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"translation-block\"><span style=\"color: #00316b\"><b>Optimization of resources<\/b><\/span>: Every company has <b>limited<\/b> resources. Measuring the impact of communications helps to allocate <b>time<\/b>, <b>budget<\/b>, and <b>effort<\/b> where they will be most effective. Thus, measuring the <u>return on investment<\/u> demonstrates the effectiveness of the communication strategy, primarily based on the analysis of <u>key performance indicators<\/u>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd4f81 elementor-widget elementor-widget-text-editor\" data-id=\"4dd4f81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition, after highlighting the importance of measuring the impact of your organization's internal communication, let's explore how analyzing key performance indicators (KPIs*) can reveal the effectiveness of communication efforts within the company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-be6501a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"be6501a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24167d3\" data-id=\"24167d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0182113 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0182113\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fefc09b\" data-id=\"fefc09b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20f8b1b elementor-widget elementor-widget-heading\" data-id=\"20f8b1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The priority key performance indicators (KPIs)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-35bc36f elementor-widget elementor-widget-text-editor\" data-id=\"35bc36f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">KPIs represent <b>essential quantifiable measures<\/b> for assessing the <b>overall efficiency<\/b> of an <b>organization<\/b>. They allow for the analysis of performance in a clear and measurable way, thus helping companies to <b>understand their progress<\/b> towards their goals and directly influencing their decision-making.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50a1241 elementor-widget elementor-widget-text-editor\" data-id=\"50a1241\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Among the <u><b>key performance indicators<\/b><\/u> (KPIs) to assess internal communication, we can mention:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73771d09 elementor-widget elementor-widget-text-editor\" data-id=\"73771d09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"translation-block\">The <b>engagement rate<\/b>, reflecting the involvement of collaborators in communication initiatives.<\/li><li class=\"translation-block\">The <b>open rates<\/b> and <b>click-through rates<\/b>, specific to channels like the intranet or corporate social networks, indicate the interest in the publications.<\/li><li class=\"translation-block\"><b>Traffic analysis<\/b>, such as the number of views or reactions to a post, offers a perspective on the reception of the content.<\/li><li>And so on.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a05c2 elementor-widget elementor-widget-text-editor\" data-id=\"c7a05c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we can see, multiple indicators allow for the assessment of the effectiveness of internal communication through the intranet and corporate social networks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e404cd elementor-widget elementor-widget-text-editor\" data-id=\"3e404cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">For internal initiatives such as <b>webinars and surveys<\/b>, the most relevant KPIs to analyze will come from <u>satisfaction surveys<\/u>, including the <u>participation rate<\/u> and <u>response rate<\/u>, as well as the <u>duration of attendance<\/u> and <u>post-event feedback<\/u>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a0a7a elementor-widget elementor-widget-text-editor\" data-id=\"39a0a7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The analysis of KPIs allows for the precise measurement of the effectiveness of these internal initiatives, thus offering several advantages. Therefore, KPIs help to identify areas requiring improvements, enable the justification of expenditures on internal communication by demonstrating a return on investment, and promote decision-making based on concrete data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f9cb55 elementor-widget elementor-widget-text-editor\" data-id=\"9f9cb55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">In summary, they are an essential tool for <b>optimizing<\/b> internal communication, improving <b>employee engagement<\/b>, and contributing to the <b>achievement of organizational goals<\/b>. They allow for the <b>assessment of the effectiveness<\/b> and <b>quality<\/b> of the <u>means deployed<\/u> by your organization by identifying the <b><u>strengths and weaknesses of each action<\/u><\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1e4ddd36 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1e4ddd36\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-67d68052\" data-id=\"67d68052\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-192bf676 elementor-widget elementor-widget-heading\" data-id=\"192bf676\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab312d9 elementor-widget elementor-widget-text-editor\" data-id=\"2ab312d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Thus, measuring the impact of an organization's internal communication is <b>not a fleeting trend<\/b>, but a <b>strategic necessity<\/b>. It's a <u>powerful tool<\/u> for companies that wish not only to transmit <b>information<\/b>, but also to ensure that it is <b>received, understood, and integrated<\/b>. Effective and well-measured internal communication is the <b>key<\/b> to improving the functioning of the collective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33bd8f5 elementor-widget elementor-widget-text-editor\" data-id=\"33bd8f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">This evaluation remains <u>complex<\/u> to carry out because it is difficult to separate what pertains to each action and its impacts. Different methods must be combined to obtain an analysis of the effectiveness of the actions deployed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11410b3 elementor-widget elementor-widget-text-editor\" data-id=\"11410b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">In conclusion, <span style=\"text-decoration: underline\"><span style=\"color: #ffffff\"><strong><a style=\"color: #ffffff;text-decoration: underline\" href=\"https:\/\/www.arctus.com\/en\/nos-offres\/\" target=\"_blank\" rel=\"noopener\">Arctus<\/a><\/strong><\/span><\/span><b> <\/b>can support you in this process, with its expertise, from the <b>audit phase to the deployment of various actions through the definition of your objectives<\/b>. Measuring internal communication must become a practice entrenched in organizations and even more: a <b><u>professional discipline<\/u><\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06acd47 elementor-align-center elementor-mobile-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"06acd47\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8e74c elementor-widget elementor-widget-text-editor\" data-id=\"2e8e74c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><em>We will see in a <u>second article<\/u> how to <b>structure<\/b> your measurement of internal communication, how to <b>benefit<\/b> from the analysis of your <b>KPIs<\/b>. We will focus on the implementation of various <b>measurement methods<\/b> (quantitative and qualitative) and the deployment of a <b>dashboard<\/b> to track the progress of your actions.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b883f25 elementor-widget elementor-widget-text-editor\" data-id=\"b883f25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><em><b>KPI*<\/b> : Key Performance Indicator. <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-2da37c0 elementor-hidden-mobile\" data-id=\"2da37c0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7fa788ff e-flex e-con-boxed e-con e-parent\" data-id=\"7fa788ff\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72c8ca7a e-flex e-con-boxed e-con e-child\" data-id=\"72c8ca7a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f7f3533 e-flex e-con-boxed e-con e-child\" data-id=\"2f7f3533\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-678270dd e-flex e-con-boxed e-con e-child\" data-id=\"678270dd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33b8b326 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-widescreen-2 elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"33b8b326\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d44a60 e-con-full e-flex e-con e-child\" data-id=\"2d44a60\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d54a3 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"3d54a3\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/Image1.jpg\" alt=\"Picture of Sylvain Soundararadjou&lt;br&gt;&lt;p id=&quot;mr-formation&quot;&gt;Consultant&lt;\/p&gt;\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSylvain Soundararadjou<br><p id=\"mr-formation\">Consultant<\/p>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p><a href=\"https:\/\/www.linkedin.com\/in\/sylvain-sound\/\" target=\"blank\"><br \/>\n<!--Changer le lien linkedin au dessus --><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/\/wp-content\/uploads\/2022\/06\/linkedin.svg\" class=\"mb-linkedin-icon\"><\/a><\/p>\n<p><!-- Ne pas supprimer le contenu ci dessus. Le lien pour linkedin se met en \"\" dans href=\"\"--><\/p>\n<p class=\"lh\">\nSylvain Soundararadjou is an internal digital transformation consultant. He is passionate about all issues relating to the mastery of digital tools, the employee experience and the digital facilitation of internal tools. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53867004 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"53867004\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#00316B\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BACK TO ARTICLES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03dcf1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d03dcf1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ad668a2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6ad668a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-4a2cfc6a elementor-hidden-mobile\" data-id=\"4a2cfc6a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-68b53be6\" data-id=\"68b53be6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eeda5b0 elementor-widget elementor-widget-heading\" data-id=\"4eeda5b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">YOU MIGHT ALSO <br>BE INTERESTED IN THESE ARTICLES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ac4b4 elementor-widget elementor-widget-wp-widget-block\" data-id=\"48ac4b4\" data-element_type=\"widget\" data-widget_type=\"wp-widget-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section id=\"last-blog-block\">\n    <div class=\"row\">\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/en\/leadership-ia-generative-management\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Leadership lead team\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Ideas<\/div>\n            <div class=\"aj-blog-card-title\">Leadership in the age of AI: how to support teams in the transformation of work?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Comment l\u2019IA g\u00e9n\u00e9rative transforme le leadership et red\u00e9finit le r\u00f4le des managers dans un travail de plus en plus hybride et augment\u00e9.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/en\/travail-hybride-2026\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"travail hybride \u00e9cran r\u00e9union\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Ideas<\/div>\n            <div class=\"aj-blog-card-title\">HOW IS HYBRID WORK EVOLVING IN 2026?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Retour au bureau, mont\u00e9e en puissance de l\u2019IA g\u00e9n\u00e9rative, nouvelles exigences manag\u00e9riales : o\u00f9 en est r\u00e9ellement le travail hybride en 2026 ?            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/en\/arctus-lance-lobservatoire-du-travail-hybride-et-augmente-2026\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Launch of the 2026 hybrid work observatory\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1.png 900w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1-300x200.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1-768x512.png 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1-18x12.png 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #FFDA01;\">News<\/div>\n            <div class=\"aj-blog-card-title\">ARCTUS LAUNCHES THE 2026 HYBRID &amp; AUGMENTED WORK OBSERVATORY<\/div>\n            <div class=\"aj-blog-card-content\">\n            Participez \u00e0 l\u2019Observatoire du travail hybride et augment\u00e9 2026 pour comprendre comment le travail hybride et l\u2019IA transforment les pratiques, le management et la gouvernance.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n          <\/div>\n  <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-10e30b1f elementor-hidden-mobile\" data-id=\"10e30b1f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75078934 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height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#00316B\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SUBSCRIBE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-1a04a509 elementor-hidden-mobile\" data-id=\"1a04a509\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div 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The difficulty of quantifying its results requires the use of various indicators, both quantitative and qualitative. Internal communication: an essential part of corporate life To begin with, [...]<\/p>","protected":false},"author":2,"featured_media":13659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L&#039;importance de la communication interne dans votre organisation - Arctus<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l\u2019article de Sylvain sur l\u2019importance de mesurer sa communication interne dans votre organisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arctus.com\/en\/measure_impact_communication_internal_imperative_requires\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MESURER L\u2019IMPACT DE LA COMMUNICATION INTERNE DIGITALE UN \u00ab MUST HAVE \u00bb FACILIT\u00c9 PAR LA TECHNOLOGIE\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez l\u2019article de Sylvain sur l\u2019importance de mesurer sa communication interne dans votre organisation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arctus.com\/en\/measure_impact_communication_internal_imperative_requires\/\" \/>\n<meta property=\"og:site_name\" content=\"Arctus\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-23T14:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T16:08:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arctus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arctus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.arctus.com\/en\/measure_impact_communication_internal_imperative_requires\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.arctus.com\/en\/measure_impact_communication_internal_imperative_requires\/\"},\"author\":{\"name\":\"Arctus\",\"@id\":\"https:\/\/www.arctus.com\/en\/#\/schema\/person\/efc8a36119e5ddb8c642a03bd0fb948d\"},\"headline\":\"MESURER L\u2019IMPACT DE LA COMMUNICATION INTERNE DIGITALE UN \u00ab MUST HAVE \u00bb FACILIT\u00c9 PAR LA TECHNOLOGIE\",\"datePublished\":\"2024-02-23T14:00:02+00:00\",\"dateModified\":\"2025-02-21T16:08:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.arctus.com\/en\/measure_impact_communication_internal_imperative_requires\/\"},\"wordCount\":1524,\"publisher\":{\"@id\":\"https:\/\/www.arctus.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.arctus.com\/en\/measure_impact_communication_internal_imperative_requires\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-scaled.jpg\",\"articleSection\":[\"Non class\u00e9\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.arctus.com\/en\/measure_impact_communication_internal_imperative_requires\/\",\"url\":\"https:\/\/www.arctus.com\/en\/measure_impact_communication_internal_imperative_requires\/\",\"name\":\"L'importance de la communication interne dans votre organisation - 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