{"id":15124,"date":"2025-05-13T13:01:41","date_gmt":"2025-05-13T11:01:41","guid":{"rendered":"https:\/\/www.arctus.com\/?p=15124"},"modified":"2025-05-19T16:54:25","modified_gmt":"2025-05-19T14:54:25","slug":"internal-communication-trends-2025","status":"publish","type":"post","link":"https:\/\/www.arctus.com\/en\/internal-communication-trends-2025\/","title":{"rendered":"STATE OF THE SECTOR 2024\/25 REPORT: TOWARDS MORE STRATEGIC, DATA-DRIVEN AND PEOPLE-CENTRED INTERNAL COMMUNICATIONS"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15124\" class=\"elementor elementor-15124\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-721739f elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"721739f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-8bd6e4 elementor-hidden-mobile\" data-id=\"8bd6e4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7042cdc2\" data-id=\"7042cdc2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-52ea17cf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"52ea17cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38dd3fa0\" data-id=\"38dd3fa0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-632a8bf\" data-id=\"632a8bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fdab6da elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5fdab6da\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11a8b216 elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"11a8b216\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Reading time<\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-72bb1b84 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"72bb1b84\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed9561b\" data-id=\"ed9561b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-348549ec elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"348549ec\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-147bf7fb\" data-id=\"147bf7fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d0820b1 elementor-widget elementor-widget-heading\" data-id=\"1d0820b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">STATE OF THE SECTOR 2024\/25 REPORT: TOWARDS MORE STRATEGIC, DATA-DRIVEN AND PEOPLE-CENTRED INTERNAL COMMUNICATIONS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5d4b8018 elementor-reverse-tablet_extra elementor-reverse-tablet elementor-reverse-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5d4b8018\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3fe31a8b\" data-id=\"3fe31a8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48588980 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"48588980\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2022\/07\/Isabelle-R-300x300.png\" alt=\"Picture of Isabelle Reyre\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tIsabelle Reyre\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>13 May 2025<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54072491 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"54072491\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Bandeau-newsletter-linkedin-2-scaled.jpg\" class=\"attachment-full size-full wp-image-15126\" alt=\"cover gallagher report internal com\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Bandeau-newsletter-linkedin-2-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Bandeau-newsletter-linkedin-2-300x169.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Bandeau-newsletter-linkedin-2-1024x576.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Bandeau-newsletter-linkedin-2-768x432.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Bandeau-newsletter-linkedin-2-1536x864.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Bandeau-newsletter-linkedin-2-2048x1152.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Bandeau-newsletter-linkedin-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-1c8e0db elementor-hidden-mobile\" data-id=\"1c8e0db\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f676170 elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"2f676170\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-31f08273 elementor-hidden-mobile\" data-id=\"31f08273\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-60b7548b\" data-id=\"60b7548b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cb8d8d5 elementor-widget elementor-widget-heading\" data-id=\"4cb8d8d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">In 2024, internal communication professionals were faced with an uncertain context: the integration of artificial intelligence was still in its infancy, there was a fragile alignment between HR and internal communication, and the tools were often ill-adapted...\n<br> The State of the Sector 2024\/25 study explores the central role of the communicator in driving major organisational transformations and identifies the key levers for enhancing the employee experience. Here are the key findings.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f469736 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f469736\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1f185fdb\" data-id=\"1f185fdb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ba0665d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4ba0665d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-79cb9163\" data-id=\"79cb9163\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ff4be92 elementor-widget elementor-widget-heading\" data-id=\"3ff4be92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three profiles of in-house communicators: where do you fit in?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1003b38b elementor-widget elementor-widget-text-editor\" data-id=\"1003b38b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to gain a better understanding of the current dynamics of internal communication, the report proposes the following approach <strong>typology of professionals in the sector<\/strong>. Three typical profiles emerge, defined <strong>according to their level of influence and organisational impact<\/strong>. By recognising yourself in one of them, you can more clearly identify your strengths, challenges... and the levers for progress.<\/p><p>\u00a0<\/p><ul><li><strong>S<em>urvivor<\/em>)<\/strong> 11 % of respondents<br \/>You work in a <strong>highly structured environment<\/strong>This is a sometimes rigid environment with little room for manoeuvre. Faced with <strong>numerous obstacles<\/strong> (lack of resources, poor recognition, cumbersome processes), most of your time is taken up with tasks such as <strong>tactical tasks<\/strong>with little scope for a strategic role.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong>S<em>triver<\/em>)<\/strong> 55 % of respondents<br \/><strong>Halfway between strategy and operations<\/strong>You're juggling multiple expectations on a daily basis. You suffer from a lack of buy-in from management, fluctuating recognition of your role, and breathlessness caused by constant change. Your mission <strong>requires constant commitment<\/strong> for internal communication.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong>T<em>hriver<\/em>)<\/strong> - 34 % of respondents<br \/>Your function is <strong>well positioned within the organisation<\/strong>. You rely on <strong>data<\/strong> to manage your actions, maintain <strong>strong relationships with decision-makers<\/strong>You'll be in charge of the company's development, and aligned with the company's strategic priorities. This position enables you to act as a real lever for internal transformation.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc0c96 elementor-widget elementor-widget-image\" data-id=\"fdc0c96\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Profiles-gallagher-2.png\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"437\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Profiles-gallagher-2-1024x559.png\" class=\"attachment-large size-large wp-image-15146\" alt=\"\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Profiles-gallagher-2-1024x559.png 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Profiles-gallagher-2-300x164.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Profiles-gallagher-2-768x419.png 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Profiles-gallagher-2-18x10.png 18w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Profiles-gallagher-2.png 1294w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cbd8298 elementor-widget elementor-widget-text-editor\" data-id=\"3cbd8298\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">This reading grid invites all communicators to situate themselves in order to better understand their environment, adjust their priorities... and, in the long term, aim for the <strong>Thriver <\/strong> profile.<\/p><p style=\"text-align: center;\"><em>Find out more in the full report<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec1c3f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4ec1c3f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.ajg.com\/employeeexperience\/state-of-the-sector\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download state <br>of the sector 2024\/25<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1c35a12a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1c35a12a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-73bb27ab\" data-id=\"73bb27ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a02cab5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6a02cab5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77282e1b\" data-id=\"77282e1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2559bd92 elementor-widget elementor-widget-heading\" data-id=\"2559bd92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 7 major trends reshaping internal communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba8bca6 elementor-widget elementor-widget-text-editor\" data-id=\"ba8bca6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The State of the Sector 2024\/25 report identifies the trends that will shape the profession of internal communicators, from the impact of AI to the evolution of strategic objectives.<\/p><p>\u00a0<\/p><ol><li><strong> Internal communications assert themselves as a strategic function<\/strong><\/li><\/ol><p>Long seen as a simple support role, internal communication is now emerging as a key factor in the company's success. <strong>key lever for transformation<\/strong>. It supports managerial communication, nurtures the employee experience and accompanies the profound changes taking place in organisations.<\/p><p>But one obstacle remains: <strong>the integration of artificial intelligence remains embryonic<\/strong>This is due to the lack of a clear strategy, appropriate training and established governance.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><ol start=\"2\"><li><strong> Artificial intelligence: promises yet to be fulfilled<\/strong><\/li><\/ol><p><strong>Adoption of AI in internal communications remains moderate<\/strong> Only 36 % of organisations have specific guidelines, and 38 % still have no formal governance.<\/p><p>According to the Arctus 2024 Hybrid Work Observatory, <strong>nearly 50 % of companies have not implemented any support measures for AI-related uses<\/strong>.<\/p><p>Despite significant efficiency gains, <strong>AI raises major concerns<\/strong> Data security, loss of authenticity, transparency... These are just some of the challenges that need to be addressed to reassure and educate.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><ol start=\"3\"><li><strong> Change fatigue holding back momentum<\/strong><\/li><\/ol><p><strong>44 %<\/strong> of communicators identify the <strong>fatigue linked to successive transformations<\/strong> as a major obstacle.<\/p><p>This phenomenon is exacerbated by<strong> managerial communication<\/strong> often considered <strong>insufficient<\/strong> and <strong>unclear strategic visions<\/strong>. In this context, communicators are struggling to find a balance between execution and strategic role, while remaining under intense pressure.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><ol start=\"4\"><li><strong> Clarifying the objective of internal communication becomes vital<\/strong><\/li><\/ol><p>Priorities are changing: strategic alignment, corporate culture, a sense of belonging, agility... And yet.., <strong>only 23 % of professionals say they are satisfied with their listening skills<\/strong> employees.<\/p><p>To increase impact, it is essential to <strong>clearly define the ambitions of internal communication<\/strong> and <strong>demonstrate concrete benefits<\/strong>.<\/p><p><a href=\"https:\/\/www.ajg.com\/employeeexperience\/state-of-the-sector\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15168 aligncenter\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-10-300x170.png\" alt=\"Internal communicators in front of a computer\" width=\"394\" height=\"223\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-10-300x170.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-10-1024x579.png 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-10-768x434.png 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-10-18x10.png 18w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-10.png 1472w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/><\/a><\/p><p>\u00a0<\/p><p>\u00a0<\/p><ol start=\"5\"><li><strong>Measuring, again and again<\/strong><\/li><\/ol><p><strong>Legitimacy comes from measuring the impact of a project.<\/strong>t: commitment, strategic awareness-raising, behavioural change... Yet, <strong>only 60 % of communicators systematically rely on data<\/strong> to formulate their recommendations.<\/p><p>The 2023 edition of the Observatoire de l'intranet (Intranet Observatory) reminds us that, while the culture of measurement is progressing, <strong>data sharing is still too limited<\/strong> - particularly between management and employees.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><ol start=\"6\"><li><strong> Invest to be more convincing<\/strong><\/li><\/ol><p>Today, <strong>half of communicators have budgets dedicated to their activities<\/strong> - a strategic advantage to demonstrate their value.<br \/>In the event of additional funding, the priorities would be :<\/p><ul><li>Improving <strong>technologies<\/strong> internal,<\/li><li>The gradual integration of<strong>Generative AI<\/strong> (planned by 2\/3 of companies within 2 years),<\/li><li>More <strong>executive training<\/strong> to more impactful communication.<\/li><\/ul><p>\u00a0<\/p><p>\u00a0<\/p><ol start=\"7\"><li><strong> Personalise and strengthen your listening skills<\/strong><\/li><\/ol><p>Despite the success of executive blogs, management events and targeted communications, the <strong>customisation remains marginal<\/strong> Only 30 % of communicators are satisfied with their ability to deliver genuinely personalised content.<br \/>Fewer than 40 %s had implemented a structured strategy for listening to employees in 2024.<br \/>The 2023 Intranet Observatory also highlights a <strong>over-reliance on quantitative assessments<\/strong>to the detriment of a more refined qualitative approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-36fae5a4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"36fae5a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7a616dbf\" data-id=\"7a616dbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29816700 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"29816700\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5f7356b8\" data-id=\"5f7356b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10b2b3f elementor-widget elementor-widget-heading\" data-id=\"10b2b3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the priorities for internal communicators in 2025?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514d19ec elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"514d19ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On reading the report <em>State of the Sector 2024\/25<\/em>One thing is clear: <strong>internal communication is at a strategic turning point<\/strong>.<br \/>At a time when structuring the use of artificial intelligence, investing in active listening to employees and developing the skills of our teams are all becoming priorities, it's time to take action, <strong>two major axes<\/strong> to reinforce the impact and recognition of the function.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7147d5a6 e-flex e-con-boxed e-con e-parent\" data-id=\"7147d5a6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4184e2a8 e-flex e-con-boxed e-con e-child\" data-id=\"4184e2a8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f40bcc2 elementor-widget elementor-widget-image\" data-id=\"7f40bcc2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"373\" height=\"615\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-11.png\" class=\"attachment-medium_large size-medium_large wp-image-15178\" alt=\"Internal communicator discussing corporate strategy\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-11.png 373w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-11-182x300.png 182w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-11-7x12.png 7w\" sizes=\"(max-width: 373px) 100vw, 373px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3364235 e-flex e-con-boxed e-con e-child\" data-id=\"3364235\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71aefd71 elementor-widget elementor-widget-text-editor\" data-id=\"71aefd71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #ffcc00;\">\u00a01.<\/span> Anchoring internal communication in corporate strategy<\/strong><\/p><p>Internal communication can no longer be isolated: it must be integrated into the whole.<strong>be fully integrated into the organisation's overall dynamic<\/strong>.<\/p><p>This means :<\/p><ul><li><strong>Strengthening links with stakeholders<\/strong> (management, HR, managers, business lines),<\/li><li>Broadcasting messages <strong>timely, relevant and aligned with strategic priorities<\/strong>,<\/li><li>Encouraging <strong>authentic conversations<\/strong> at all levels to create a <strong>a coherent, fluid and human employee experience<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4296f143 e-flex e-con-boxed e-con e-parent\" data-id=\"4296f143\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78917ac3 e-flex e-con-boxed e-con e-child\" data-id=\"78917ac3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b276f8c elementor-widget elementor-widget-image\" data-id=\"6b276f8c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"373\" height=\"615\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-12.png\" class=\"attachment-large size-large wp-image-15179\" alt=\"Quantitative computer data\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-12.png 373w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-12-182x300.png 182w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-12-7x12.png 7w\" sizes=\"(max-width: 373px) 100vw, 373px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16ae21bd e-flex e-con-boxed e-con e-child\" data-id=\"16ae21bd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28c6a16e elementor-widget elementor-widget-text-editor\" data-id=\"28c6a16e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #ffcc00;\">2. <\/span>Adopting a data-centric approach<\/strong><\/p><p>In a context where <strong>credibility<\/strong> is based on proof, it is essential to :<\/p><ul><li><strong>Back up recommendations with concrete data<\/strong>,<\/li><li>Use the most relevant indicators for the company: <strong>commitment, behavioural change, collective performance<\/strong>,<\/li><li>Develop a culture of measurement to <strong>demonstrating added value<\/strong> of each communication campaign.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c9649a elementor-widget elementor-widget-text-editor\" data-id=\"5c9649a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The profession of in-house communicator is becoming increasingly complex and influential. Successful communicators will be those capable of<strong>aligning strategic vision<\/strong>, <strong>master the tools<\/strong> and <strong>play a leading role in cultural and organisational transformation<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56f8f7d7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"56f8f7d7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2e34096e\" data-id=\"2e34096e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62825162 elementor-widget elementor-widget-heading\" data-id=\"62825162\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to go further?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195778ac elementor-widget elementor-widget-text-editor\" data-id=\"195778ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The<span style=\"text-decoration: underline; color: #000000;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.ajg.com\/employeeexperience\/state-of-the-sector\/\" target=\"_blank\" rel=\"noopener\">study <em>State of the Sector 2024\/25<\/em><\/a><\/span> was conducted between August and December 2024 using a mixed methodology combining qualitative and quantitative approaches:<\/p><ul><li>More than <strong>2,000 respondents<\/strong> to an online survey,<\/li><li>A <strong>steering committee<\/strong> of 8 experts,<\/li><li>A workshop <strong>Dashboard Discussion<\/strong> \"The event brought together 20 participants,<\/li><li>And <strong>6 discussion groups<\/strong> involving 37 internal communications professionals.<\/li><\/ul><p>\u00a0<\/p><p>At Arctus, we support organisations at every stage in the transformation of their internal communications: diagnosis, strategy, governance, adoption of new tools and change management.<\/p><p style=\"text-align: center;\"><br \/>Do you have a project or challenge in mind?<br \/><span style=\"text-decoration: underline; color: #000000;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.arctus.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><strong>CONTACT US<\/strong><\/a><\/span> to discuss your challenges and build a <strong>aligned, engaging and sustainable employee experience<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-3948c94f elementor-hidden-mobile\" data-id=\"3948c94f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-4f23cb98 e-flex e-con-boxed e-con e-parent\" data-id=\"4f23cb98\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-199e9b6b e-flex e-con-boxed e-con e-child\" data-id=\"199e9b6b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4803d028 e-flex e-con-boxed e-con e-child\" data-id=\"4803d028\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-297f7ea6 e-flex e-con-boxed e-con e-child\" data-id=\"297f7ea6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20eab41 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-widescreen-2 elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"20eab41\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6be7aa73 e-con-full e-flex e-con e-child\" data-id=\"6be7aa73\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-456fc737 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"456fc737\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2022\/07\/Isabelle-R-300x300.png\" alt=\"Picture of Isabelle Reyre&lt;br&gt;&lt;p id=&quot;mr-formation&quot;&gt;Founder of Arctus, Partner&lt;\/p&gt;\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tIsabelle Reyre<br><p id=\"mr-formation\">Founder of Arctus, Partner<\/p>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p><a href=\"\/en\/linkedin.com.com\/\" target=\"blank\"><br \/>\n<!--Changer le lien linkedin au dessus --><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/\/wp-content\/uploads\/2022\/06\/linkedin.svg\" class=\"mb-linkedin-icon\"><\/a><\/p>\n<p><!-- Ne pas supprimer le contenu ci dessus. Le lien pour linkedin se met en \"\" dans href=\"\"--><\/p>\n<p class=\"lh\">\nFounder and director of Arctus, Isabelle is also an author and speaker. Since 2007, she has shared her perspective and sheds light on the internal transformations that organizations are going through through studies and observatories such as the Hybrid Work and Digital Management Observatory, the Intranet &amp; Digital Working Observatory or the creativity. She is also an administrator and an active member of AFCI, the French Association of Internal Communication Professionals. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8d503f elementor-align-right elementor-widget elementor-widget-button\" data-id=\"4f8d503f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#00316B\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BACK TO ARTICLES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-333fcd12 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"333fcd12\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68d2dbb2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"68d2dbb2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-1d5bdee2 elementor-hidden-mobile\" data-id=\"1d5bdee2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-797e635\" data-id=\"797e635\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73f2f359 elementor-widget elementor-widget-heading\" data-id=\"73f2f359\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">YOU MIGHT ALSO <br>BE INTERESTED IN THESE ARTICLES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6989251b elementor-widget elementor-widget-wp-widget-block\" data-id=\"6989251b\" data-element_type=\"widget\" data-widget_type=\"wp-widget-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section id=\"last-blog-block\">\n    <div class=\"row\">\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/en\/leadership-ia-generative-management\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Leadership lead team\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Ideas<\/div>\n            <div class=\"aj-blog-card-title\">Leadership in the age of AI: how to support teams in the transformation of work?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Comment l\u2019IA g\u00e9n\u00e9rative transforme le leadership et red\u00e9finit le r\u00f4le des managers dans un travail de plus en plus hybride et augment\u00e9.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/en\/travail-hybride-2026\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"travail hybride \u00e9cran r\u00e9union\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Ideas<\/div>\n            <div class=\"aj-blog-card-title\">HOW IS HYBRID WORK EVOLVING IN 2026?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Retour au bureau, mont\u00e9e en puissance de l\u2019IA g\u00e9n\u00e9rative, nouvelles exigences manag\u00e9riales : o\u00f9 en est r\u00e9ellement le travail hybride en 2026 ?            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/en\/arctus-lance-lobservatoire-du-travail-hybride-et-augmente-2026\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Launch of the 2026 hybrid work observatory\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1.png 900w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1-300x200.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1-768x512.png 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1-18x12.png 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #FFDA01;\">News<\/div>\n            <div class=\"aj-blog-card-title\">ARCTUS LAUNCHES THE 2026 HYBRID &amp; AUGMENTED WORK OBSERVATORY<\/div>\n            <div class=\"aj-blog-card-content\">\n            Participez \u00e0 l\u2019Observatoire du travail hybride et augment\u00e9 2026 pour comprendre comment le travail hybride et l\u2019IA transforment les pratiques, le management et la gouvernance.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n          <\/div>\n  <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-5aa63e21 elementor-hidden-mobile\" data-id=\"5aa63e21\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47c792d3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"47c792d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-67379b9f elementor-hidden-mobile\" data-id=\"67379b9f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5a9861bc\" data-id=\"5a9861bc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-121dd3b7 elementor-widget elementor-widget-heading\" data-id=\"121dd3b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A QUESTION, A PROJECT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee3132 elementor-widget elementor-widget-text-editor\" data-id=\"2ee3132\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe are at your disposal!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5784d957 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5784d957\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a 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The State of the Sector 2024\/25 study explores the central role of the communicator in driving major transformations [...].<\/p>","protected":false},"author":2,"featured_media":15126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tendances de la communication interne 2025 : rapport Gallagher<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les tendances de la communication interne 2025 issues du rapport State of the Sector de Gallagher\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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