{"id":16324,"date":"2025-10-06T12:04:20","date_gmt":"2025-10-06T10:04:20","guid":{"rendered":"https:\/\/www.arctus.com\/?p=16324"},"modified":"2025-10-09T08:52:02","modified_gmt":"2025-10-09T06:52:02","slug":"intranet-analysis-strategic-management-tools","status":"publish","type":"post","link":"https:\/\/www.arctus.com\/en\/intranet-analysis-strategic-management-tools\/","title":{"rendered":"INTRANET ANALYSIS TOOLS: KEY ALLIES FOR MOVING FROM MEASUREMENT TO STRATEGIC MANAGEMENT"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"16324\" class=\"elementor elementor-16324\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2509f589 elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"2509f589\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-a857083 elementor-hidden-mobile\" data-id=\"a857083\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-387de230\" data-id=\"387de230\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4874df2b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4874df2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3bdb16ab\" data-id=\"3bdb16ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4fc60340\" data-id=\"4fc60340\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eb0f39f elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4eb0f39f\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed97279 elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"2ed97279\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Reading time<\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-542c0da9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"542c0da9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-acf9420\" data-id=\"acf9420\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55bdb862 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"55bdb862\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3058b209\" data-id=\"3058b209\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35b964b8 elementor-widget elementor-widget-heading\" data-id=\"35b964b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">INTRANET ANALYSIS TOOLS: KEY ALLIES FOR MOVING FROM MEASUREMENT TO STRATEGIC MANAGEMENT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a385e56 elementor-reverse-tablet_extra elementor-reverse-tablet elementor-reverse-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7a385e56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7b0b1690\" data-id=\"7b0b1690\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-438ef071 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"438ef071\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/Image1.jpg\" alt=\"Picture of Sylvain Soundararadjou\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSylvain Soundararadjou\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>6 October 2025<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41bb1f52 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"41bb1f52\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250.webp\" class=\"attachment-full size-full wp-image-16328\" alt=\"\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250.webp 1920w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250-300x200.webp 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250-1024x683.webp 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250-768x512.webp 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250-1536x1024.webp 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250-18x12.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-4ae43e71 elementor-hidden-mobile\" data-id=\"4ae43e71\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1dccbb8b elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"1dccbb8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-6f5e0ae7 elementor-hidden-mobile\" data-id=\"6f5e0ae7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3a85ea68\" data-id=\"3a85ea68\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c6f735a elementor-widget elementor-widget-heading\" data-id=\"7c6f735a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The intranet is a central entry point for internal communication: it brings together information, communication, documentation, business applications, and practical tools. Measuring its usage and effectiveness not only helps to better understand how employees are adopting this channel but also to identify areas for improvement to enhance its impact.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb4e2f elementor-widget elementor-widget-text-editor\" data-id=\"4eb4e2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">In our <span style=\"text-decoration: underline\"><span style=\"color: #0000ff;text-decoration: underline\"><a style=\"color: #0000ff;text-decoration: underline\" href=\"https:\/\/www.arctus.com\/en\/measure_impact_communication_internal_imperative_requires\/\" target=\"_self\">previous article<\/a><\/span><\/span>, we explained why <strong>measuring<\/strong> <strong>internal communication<\/strong> has become <strong>essential<\/strong>: because it must demonstrate its <strong>value<\/strong>, support the company\u2019s <strong>strategy<\/strong>, and meet employees\u2019 <strong>expectations<\/strong>. But today, internal communicators can no longer rely on superficial indicators. To move forward, they need <strong>structured<\/strong> KPIs* and <strong>reliable<\/strong> tools.<\/p><p>\u00a0<\/p><p class=\"translation-block\">For example, take <span style=\"text-decoration: underline\"><span style=\"color: #0000ff;text-decoration: underline\"><a style=\"color: #0000ff;text-decoration: underline\" href=\"https:\/\/www.arctus.com\/en\/trends-intranet-observatory-2025\/\" target=\"_self\">Arctus' Intranet Observatory 2025<\/a><\/span><\/span>: it perfectly illustrates this measurement approach. Although it is a global analysis tool and not specific to a single organization or intranet, it provides valuable insight into major internal digital trends.<\/p><p>\u00a0<\/p><p class=\"translation-block\">In this article, let's explore <strong>how<\/strong> the analysis tools of 2025 make it possible to understand usage, identify high-value content, and guide strategic decisions, turning your intranet into a true <strong>data-driven management lever<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f5dc007 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3f5dc007\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59a37c39\" data-id=\"59a37c39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ddec060 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5ddec060\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6dc71fcd\" data-id=\"6dc71fcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fdcb590 elementor-widget elementor-widget-heading\" data-id=\"4fdcb590\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From basic measurement to a broader vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd7cef0 elementor-widget elementor-widget-text-editor\" data-id=\"3cd7cef0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">For a long time, intranet evaluation relied on a few <strong>basic indicators<\/strong>: number of logins, most viewed pages, or volume of published content. This data provides a <strong>solid<\/strong> starting point, laying the foundation for a data-driven culture and raising stakeholder awareness of the value of measurement.<\/p><p>\u00a0<\/p><p class=\"translation-block\">But these indicators remain <strong>descriptive<\/strong>: they provide a useful snapshot, <strong>without<\/strong> offering the full <strong>depth<\/strong> needed for effective management.<\/p><p class=\"translation-block\"><strong>Three limitations<\/strong> quickly emerge:<\/p><ul><li style=\"list-style-type: none;\"><ul><li class=\"translation-block\">A <strong>partial<\/strong> and <strong>static view<\/strong>: <em>knowing that 1,000 employees logged in says nothing about the quality of their experience or the effectiveness of their information search.<\/em><\/li><li class=\"translation-block\">A <strong>lack<\/strong> of <strong>connection<\/strong> with the organization's <strong>objectives<\/strong>: <em>raw data does not answer the essential question: how does the intranet contribute to collective performance?<\/em><\/li><li class=\"translation-block\">The risk of <strong>reporting<\/strong> \u201cjust to check a box\u201d: <em><strong>without interpretation<\/strong> or follow-up action, measurement remains a communication exercise with no operational value.<\/em><\/li><\/ul><\/li><\/ul><p>\u00a0<\/p><p class=\"translation-block\">The goal is not to replace \u201cprimary\u201d indicators but to consider them as a <strong>starting point to be explored further.<\/strong><\/p><p class=\"translation-block\">To move forward, they must be supplemented with more <strong>detailed<\/strong>, more <strong>qualitative<\/strong> data directly linked to strategic objectives. Going beyond measurement means shifting the approach toward a management mindset: turning data into recommendations, recommendations into decisions, and decisions into tangible improvements.<\/p><p>\u00a0<\/p><p class=\"translation-block\">In practice, the approach must be <strong>progressive<\/strong>:<\/p><ul><li style=\"list-style-type: none;\"><ul><li>Start with basic measurements,<\/li><li>Enrich them with complementary KPIs (engagement, search, mobile adoption\u2026),<\/li><li>Then structure a global vision capable of guiding decisions.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea1241c elementor-widget elementor-widget-image\" data-id=\"3ea1241c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/1.png\" class=\"attachment-full size-full wp-image-16346\" alt=\"\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/1.png 1920w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/1-300x169.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/1-1024x576.png 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/1-768x432.png 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/1-1536x864.png 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/1-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68b4536b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"68b4536b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29bbe29e\" data-id=\"29bbe29e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-369a4f48 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"369a4f48\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9bd85c2\" data-id=\"9bd85c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-544629f0 elementor-widget elementor-widget-heading\" data-id=\"544629f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What tools can be used to analyze your intranet?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-edecf39 elementor-widget elementor-widget-text-editor\" data-id=\"edecf39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">The solutions available today for analyzing intranet data can cover different levels of need. Generally, we distinguish <strong>three categories<\/strong>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac67ab7 elementor-widget elementor-widget-text-editor\" data-id=\"ac67ab7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #00316b;\">a. Native tools integrated into the intranet<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2aac2bc4 e-flex e-con-boxed e-con e-parent\" data-id=\"2aac2bc4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2232fb63 e-flex e-con-boxed e-con e-child\" data-id=\"2232fb63\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44d2a433 elementor-widget elementor-widget-text-editor\" data-id=\"44d2a433\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Most platforms include <strong>their own statistical modules<\/strong>.<\/p><ul><li style=\"list-style-type: none;\"><ul><li><p class=\"translation-block\"><span style=\"text-decoration: underline;color: #0000ff\"><a style=\"color: #0000ff;text-decoration: underline\" href=\"https:\/\/www.microsoft.com\/fr-fr\/microsoft-365\/sharepoint\/collaboration\" target=\"_self\"><strong>SharePoint<\/strong> <\/a><\/span>(Microsoft 365) offers reports on traffic, page views, and contributions.<\/p><\/li><li><p class=\"translation-block\">Many <strong>vendors<\/strong> (Powell, Unily, LumApps, etc.) also offer simplified interfaces to track statistics through dashboards.<\/p><\/li><\/ul><\/li><\/ul><p>\u00a0<\/p><p class=\"translation-block\">These solutions are <strong>easy to implement<\/strong> as they are included in the existing ecosystem. Their limitation: they remain <strong>focused on a few indicators<\/strong> (sometimes basic) and do not always provide the depth needed to analyze behaviors that may be specific to a company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d01de01 elementor-widget elementor-widget-text-editor\" data-id=\"d01de01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #00316b;\">b. Specialized analysis tools<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee23c55 e-flex e-con-boxed e-con e-parent\" data-id=\"ee23c55\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c216c2a e-flex e-con-boxed e-con e-child\" data-id=\"c216c2a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e291939 elementor-widget elementor-widget-text-editor\" data-id=\"e291939\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">In addition to the native tools integrated into your intranet, you can use <strong>free<\/strong>, <strong>included<\/strong> in your licenses, or <strong>paid<\/strong> solutions to obtain more detailed exports or dashboards.<\/p><ul><li style=\"list-style-type: none;\"><ul><li class=\"translation-block\">Paid solutions such as <span style=\"text-decoration: underline\"><span style=\"color: #0000ff;text-decoration: underline\"><a style=\"color: #0000ff;text-decoration: underline\" href=\"https:\/\/www.swoopanalytics.com\/\" target=\"_self\">SWOOP Analytics<\/a><\/span><\/span>, a recognized player in the market, provide detailed insights into interactions, engagement, and community structure.<\/li><li class=\"translation-block\"><span style=\"text-decoration: underline\"><span style=\"color: #0000ff;text-decoration: underline\"><a style=\"color: #0000ff;text-decoration: underline\" href=\"http:\/\/analytics.google.com\/\" target=\"_self\">Google Analytics 4<\/a><\/span><\/span> or <span style=\"text-decoration: underline;color: #0000ff\"><a style=\"color: #0000ff;text-decoration: underline\" href=\"https:\/\/fr.matomo.org\/\" target=\"_self\">Matomo<\/a><\/span> allow you to track editorial performance, user journeys, and navigation efficiency.<\/li><li class=\"translation-block\"><span style=\"text-decoration: underline\"><span style=\"color: #0000ff;text-decoration: underline\"><a style=\"color: #0000ff;text-decoration: underline\" href=\"https:\/\/clarity.microsoft.com\/\" target=\"_self\">Microsoft Clarity<\/a><\/span><\/span>, which offers a complementary approach through its heatmaps and session recordings.<\/li><\/ul><\/li><\/ul><p class=\"translation-block\">They sometimes require more advanced <strong>technical integration<\/strong> but offer a <strong>richer level of analysis<\/strong> that goes far beyond primary indicators.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f128f8f elementor-widget elementor-widget-text-editor\" data-id=\"f128f8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #00316b;\">c. Business Intelligence (BI) platforms<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6431493 e-flex e-con-boxed e-con e-parent\" data-id=\"6431493\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5077a5e e-flex e-con-boxed e-con e-child\" data-id=\"5077a5e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7c50f elementor-widget elementor-widget-text-editor\" data-id=\"4d7c50f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Unlike integrated or specialized tools that focus mainly on analyzing intranet usage, BI solutions make it possible to <strong>cross-reference<\/strong> this <strong>data<\/strong> with other strategic <strong>indicators<\/strong> from the company.<\/p><p>They therefore go beyond measuring a single channel and help to understand how the intranet contributes to your company's internal digital transformation.<\/p><ul><li style=\"list-style-type: none;\"><ul><li class=\"translation-block\">Solutions like <span style=\"text-decoration: underline\"><span style=\"color: #0000ff;text-decoration: underline\"><a style=\"color: #0000ff;text-decoration: underline\" href=\"https:\/\/www.microsoft.com\/fr-fr\/power-platform\/products\/power-bi\" target=\"_self\">Power BI<\/a><\/span><\/span> or <span style=\"text-decoration: underline\"><span style=\"color: #0000ff;text-decoration: underline\"><a style=\"color: #0000ff;text-decoration: underline\" href=\"https:\/\/www.tableau.com\/fr-fr\" target=\"_self\">Tableau<\/a><\/span><\/span> allow intranet data to be connected with other sources (HR, IT, internal communication).<\/li><li class=\"translation-block\">They offer the ability to build <strong>consolidated dashboards<\/strong>, tailored to different <strong>user profiles<\/strong> (executives, communicators, managers).<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7149960 elementor-widget elementor-widget-text-editor\" data-id=\"7149960\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">The <strong>choice of tool<\/strong> should not be driven by trends but based on the organization's <strong>maturity<\/strong>, <strong>resources<\/strong>, and above all, its <strong>objectives<\/strong>. The challenge is not just to collect numbers, but to understand <strong>how<\/strong> this data can be <strong>used<\/strong> to inform <strong>decisions<\/strong>, guide <strong>priorities<\/strong>, and strengthen the intranet's <strong>contribution<\/strong> to the overall strategy.<\/p><p>\u00a0<\/p><p>Now let's look at how to give real strategic dimension to the data collected.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fec4e51 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fec4e51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2ec4058\" data-id=\"2ec4058\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36c5edc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"36c5edc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8714993\" data-id=\"8714993\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7071a98 elementor-widget elementor-widget-heading\" data-id=\"7071a98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Which indicators should you track to enhance <br>management performance?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f7bbb elementor-widget elementor-widget-text-editor\" data-id=\"f4f7bbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Once the system is chosen, a key question remains: <strong>What should we measure on our intranet?<\/strong> <br>The answer depends on the company's level of <strong>maturity<\/strong> and its <strong>strategic priorities<\/strong>.<\/p><p>\u00a0<\/p><p class=\"translation-block\">Keep in mind that updating the data (if not automated), analyzing it, and turning it into concrete actions requires <strong>time<\/strong> and <strong>dedicated resources<\/strong>.<\/p><p class=\"translation-block\">In general, organizations <strong>regularly<\/strong> track a set of KPIs to assess <strong>usage<\/strong> and <strong>effectiveness<\/strong> of their intranet.<\/p><p>\u00a0<\/p><p><em>Here is a list of indicators categorized by theme to deepen data analysis.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25236ca e-flex e-con-boxed e-con e-parent\" data-id=\"25236ca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6429da2 elementor-widget elementor-widget-text-editor\" data-id=\"6429da2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Employee engagement<\/h3><ul><li style=\"list-style-type: none;\"><ul><li>Number of active users over X year(s)<\/li><li>Number of sessions (per month, semester, year)<\/li><li>Bounce rate<\/li><li>Most viewed pages by department, audience, or region<\/li><li>Participation in social interactions (likes, comments, shares)<\/li><li>Comments left on articles or content<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46f5876 elementor-widget elementor-widget-text-editor\" data-id=\"46f5876\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Editorial performance<\/h3><ul><li style=\"list-style-type: none;\"><ul><li>Full article read rate<\/li><li>Average time spent on a page<\/li><li>Analysis of growing or declining content (most or least viewed articles\/pages)<\/li><li>Traffic evolution after an internal campaign or launch<\/li><li>Most clicked links on a page or article<\/li><li>Number of key document downloads<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f33b67f elementor-widget elementor-widget-text-editor\" data-id=\"f33b67f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Search &amp; information access<\/h3><ul><li style=\"list-style-type: none;\"><ul><li>Most frequent queries<\/li><li>Analysis of most searched keywords<\/li><li>Access to practical pages (HR, IT, processes, security, etc.)<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e07d5bf elementor-widget elementor-widget-text-editor\" data-id=\"e07d5bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Collaboration &amp; communities<\/h3><ul><li style=\"list-style-type: none;\"><ul><li>Activity in collaborative spaces (e.g. Viva Engage, Teams, internal forums)<\/li><li>Share of active users compared to total population<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c7fcf elementor-widget elementor-widget-text-editor\" data-id=\"43c7fcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Accessibility, Mobile adoption &amp; deskless workers<\/h3><ul><li style=\"list-style-type: none;\"><ul><li>Page availability and load time<\/li><li>Access issues (404 errors, access denied)<\/li><li>Share of connections from smartphone vs computer<\/li><li>Specific indicators for field workers (by region, sites, job roles, \u2026)<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e495e elementor-widget elementor-widget-text-editor\" data-id=\"a7e495e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">The <strong>value<\/strong> of a measurement system is judged <strong>not<\/strong> by the <strong>number<\/strong> of <strong>indicators<\/strong>, but by their <strong>relevance<\/strong> to your <strong>priorities<\/strong>. After identifying what your intranet and chosen tool can track, focus on <strong>a few truly useful KPIs<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-105647f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"105647f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e4c3113\" data-id=\"e4c3113\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cf67bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2cf67bb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d678883\" data-id=\"d678883\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-035731f elementor-widget elementor-widget-heading\" data-id=\"035731f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From raw data to decision support<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c121e23 elementor-widget elementor-widget-text-editor\" data-id=\"c121e23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Once collected, the figures only have <strong>value<\/strong> if they are <strong>analyzed<\/strong>, <strong>shared<\/strong>, and <strong>used<\/strong> to <strong>take action<\/strong>. The challenge is therefore not just to measure, but to turn the numbers into concrete actions.<\/p><p>\u00a0<\/p><p class=\"translation-block\">It\u2019s also important to <strong>adapt<\/strong> how the data is <strong>presented<\/strong> depending on the <strong>audience<\/strong>: <em>a CEO won\u2019t expect the same level of detail as an editorial manager, and a frontline manager doesn\u2019t need a comprehensive dashboard to understand how to better relay information to their team<\/em>. This differentiation helps build a true management culture.<\/p><p>\u00a0<\/p><p class=\"translation-block\">Beyond format, it\u2019s the <strong>consistency<\/strong> that makes the difference. Analyzing usage at <strong>regular intervals<\/strong> (every two months, quarterly, or semi-annually) helps identify trends and adjust the strategy. In specific contexts, such as a sensitive campaign or a crisis situation, much closer monitoring (hourly, daily) may be necessary to track comments, reactions, or changes in view counts.<\/p><p>\u00a0<\/p><p><em>For example, a spike in searches for \u201csecurity\u201d may signal the need for urgent action, while a drop in activity within a community could indicate a lack of engagement.\u00a0<\/em><\/p><p>\u00a0<\/p><p class=\"translation-block\">Thus, the data no longer remain mere numbers; they become <strong>levers to anticipate and make decisions<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-47ce98f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"47ce98f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63cf0ea\" data-id=\"63cf0ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fe5343 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3fe5343\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ec3a2d6\" data-id=\"ec3a2d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2621c6 elementor-widget elementor-widget-heading\" data-id=\"e2621c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Integrating analysis into intranet governance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c8828 elementor-widget elementor-widget-text-editor\" data-id=\"44c8828\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">For the approach to be fully effective, <strong>analysis<\/strong> must <strong>be integrated<\/strong> into intranet <strong>governance<\/strong>.<\/p><p>\u00a0<\/p><p class=\"translation-block\">By linking <strong>indicators<\/strong> to the organization\u2019s <strong>priorities<\/strong>, measurement becomes a <strong>strategic tool<\/strong>: there is no point in multiplying KPIs if they do not reflect the real challenges, whether it\u2019s employee engagement, security, or support for onboarding.<\/p><p>\u00a0<\/p><p class=\"translation-block\">The other challenge is <strong>cultural<\/strong>: data should not be seen as a <strong>control<\/strong> tool, but as a lever for <strong>collective improvement<\/strong>. Regularly sharing results with contributors, managers, and executives helps establish this <strong>constructive<\/strong> perspective and strengthens the intranet\u2019s legitimacy.<\/p><p>\u00a0<\/p><p class=\"translation-block\">It is still necessary to <strong>support<\/strong> this <strong>culture<\/strong>: an indicator only makes sense if it is <strong>understood<\/strong> and correctly interpreted. <strong>Training<\/strong> teams in <strong>reading<\/strong> and using data equips them with the <strong>means to act<\/strong> on their <strong>content<\/strong>, their practices, and more broadly, on the company\u2019s digital experience.<\/p><p>\u00a0<\/p><p><em>It is also good preparation for using generative AI to manage your intranet. We\u2019ll share more on this topic soon!<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1e4ddd36 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1e4ddd36\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-67d68052\" data-id=\"67d68052\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-192bf676 elementor-widget elementor-widget-heading\" data-id=\"192bf676\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONCLUSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab312d9 elementor-widget elementor-widget-text-editor\" data-id=\"2ab312d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><strong>Lord Kelvin<\/strong> said: \u00ab\u00a0<strong>What cannot be measured does not exist<\/strong>\u00a0\u00bb.<\/p><p>\u00a0<\/p><p class=\"translation-block\">One thing is certain: <strong>measuring<\/strong> is <strong>already progress<\/strong>. The first <strong>indicators<\/strong>, even basic ones, lay the foundation for a <strong>data<\/strong> <strong>culture<\/strong>, which has now become <strong>essential<\/strong> in measuring <strong>internal communication<\/strong>.<\/p><p>\u00a0<\/p><p class=\"translation-block\">But to turn the intranet into a strategic lever, you need to go <strong>further<\/strong>: <strong>enrich<\/strong> the KPIs, <strong>link<\/strong> measurement to the company\u2019s <strong>priorities<\/strong>, and <strong>integrate<\/strong> analysis into a clear <strong>governance<\/strong> framework.<\/p><p>\u00a0<\/p><p class=\"translation-block\">Analysis tools then become <strong>powerful allies<\/strong>: they enable you to go beyond mere observation, guide editorial choices, strengthen engagement, and improve the user experience.<\/p><p>\u00a0<\/p><p>\ud83d\udc4b\ud83c\udffc\u00a0 Chez <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.arctus.com\/en\/contact\/\"><span style=\"text-decoration: underline;\"><strong>Arctus<\/strong><\/span><\/a><\/span>, nous <strong>accompagnons<\/strong> les organisations \u00e0 franchir ce cap : <strong>cadrage<\/strong> des besoins, <strong>s\u00e9lection<\/strong> des bons outils, <strong>mise en place<\/strong> from <strong>tableaux<\/strong> <strong>de bord<\/strong> adapt\u00e9s et <strong>accompagnement<\/strong> des <strong>contributeurs<\/strong> dans la lecture des r\u00e9sultats.<\/p><p>\u00a0<\/p><p class=\"translation-block\"><strong>Want to go further?<\/strong> <strong>Let\u2019s talk<\/strong> to identify <strong>your needs<\/strong> and transform your intranet into a true strategic <strong>asset<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06acd47 elementor-align-center elementor-mobile-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"06acd47\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8e74c elementor-widget elementor-widget-text-editor\" data-id=\"2e8e74c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>BONUS \u2013 Checklist: moving from measurement to management<\/h4><p style=\"padding-left: 40px;\"><strong>\u2611\ufe0f Clarifier ses objectifs<\/strong> : <em>pourquoi mesurer ? Quels r\u00e9sultats attendus ?<\/em><\/p><p style=\"padding-left: 40px;\"><strong>\u2611\ufe0f Commencer simple<\/strong> : <em>mettre en place quelques indicateurs primaires pour installer une culture de la donn\u00e9e<\/em><\/p><p style=\"padding-left: 40px;\"><strong>\u2611\ufe0f Enrichir progressivement<\/strong> : <em>ajouter des KPIs qualitatifs (engagement, recherche, adoption)<\/em><\/p><p style=\"padding-left: 40px;\"><strong>\u2611\ufe0f Choisir les bons outils<\/strong> : <em>privil\u00e9gier ceux align\u00e9s avec vos besoins<\/em><\/p><p style=\"padding-left: 40px;\"><strong>\u2611\ufe0f Construire des tableaux de bord diff\u00e9renci\u00e9s<\/strong> : <em>adapt\u00e9s aux r\u00f4les (direction, managers, communicants)<\/em><\/p><p style=\"padding-left: 40px;\"><strong>\u2611\ufe0f Analyser r\u00e9guli\u00e8rement<\/strong> : <em>instaurer des cycles de revue pour ajuster en continu<\/em><\/p><p style=\"padding-left: 40px;\"><strong>\u2611\ufe0f Partager et impliquer<\/strong> : <em>diffuser les r\u00e9sultats aux parties prenantes pour nourrir l\u2019am\u00e9lioration collective<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b883f25 elementor-widget elementor-widget-text-editor\" data-id=\"b883f25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>KPIs<\/strong>*<\/em><\/p><p class=\"translation-block\">Key Performance Indicator(s)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-2da37c0 elementor-hidden-mobile\" data-id=\"2da37c0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7fa788ff e-flex e-con-boxed e-con e-parent\" data-id=\"7fa788ff\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72c8ca7a e-flex e-con-boxed e-con e-child\" data-id=\"72c8ca7a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f7f3533 e-flex e-con-boxed e-con e-child\" data-id=\"2f7f3533\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-678270dd e-flex e-con-boxed e-con e-child\" data-id=\"678270dd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33b8b326 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-widescreen-2 elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"33b8b326\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d44a60 e-con-full e-flex e-con e-child\" data-id=\"2d44a60\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d54a3 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"3d54a3\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/Image1.jpg\" alt=\"Picture of Sylvain Soundararadjou&lt;br&gt;&lt;p id=&quot;mr-formation&quot;&gt;Consultant&lt;\/p&gt;\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSylvain Soundararadjou<br><p id=\"mr-formation\">Consultant<\/p>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p><a href=\"https:\/\/www.linkedin.com\/in\/sylvain-sound\/\" target=\"blank\"><br \/>\n<!--Changer le lien linkedin au dessus --><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/\/wp-content\/uploads\/2022\/06\/linkedin.svg\" class=\"mb-linkedin-icon\"><\/a><\/p>\n<p><!-- Ne pas supprimer le contenu ci dessus. Le lien pour linkedin se met en \"\" dans href=\"\"--><\/p>\n<p class=\"lh\">\nSylvain Soundararadjou is an internal digital transformation consultant. He is passionate about all issues relating to the mastery of digital tools, the employee experience and the digital facilitation of internal tools. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53867004 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"53867004\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#00316B\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BACK TO ARTICLES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03dcf1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d03dcf1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ad668a2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6ad668a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-4a2cfc6a elementor-hidden-mobile\" data-id=\"4a2cfc6a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-68b53be6\" data-id=\"68b53be6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eeda5b0 elementor-widget elementor-widget-heading\" data-id=\"4eeda5b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">YOU MIGHT ALSO <br>BE INTERESTED IN THESE ARTICLES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ac4b4 elementor-widget elementor-widget-wp-widget-block\" data-id=\"48ac4b4\" data-element_type=\"widget\" data-widget_type=\"wp-widget-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section id=\"last-blog-block\">\n    <div class=\"row\">\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/en\/leadership-ia-generative-management\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Leadership lead team\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Ideas<\/div>\n            <div class=\"aj-blog-card-title\">Leadership in the age of AI: how to support teams in the transformation of work?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Comment l\u2019IA g\u00e9n\u00e9rative transforme le leadership et red\u00e9finit le r\u00f4le des managers dans un travail de plus en plus hybride et augment\u00e9.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/en\/travail-hybride-2026\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"travail hybride \u00e9cran r\u00e9union\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Ideas<\/div>\n            <div class=\"aj-blog-card-title\">HOW IS HYBRID WORK EVOLVING IN 2026?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Retour au bureau, mont\u00e9e en puissance de l\u2019IA g\u00e9n\u00e9rative, nouvelles exigences manag\u00e9riales : o\u00f9 en est r\u00e9ellement le travail hybride en 2026 ?            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/en\/arctus-lance-lobservatoire-du-travail-hybride-et-augmente-2026\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Launch of the 2026 hybrid work observatory\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1.png 900w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1-300x200.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1-768x512.png 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/EN-Article-headbanner-Obs-2026-1-18x12.png 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #FFDA01;\">News<\/div>\n            <div class=\"aj-blog-card-title\">ARCTUS LAUNCHES THE 2026 HYBRID &amp; AUGMENTED WORK OBSERVATORY<\/div>\n            <div class=\"aj-blog-card-content\">\n            Participez \u00e0 l\u2019Observatoire du travail hybride et augment\u00e9 2026 pour comprendre comment le travail hybride et l\u2019IA transforment les pratiques, le management et la gouvernance.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n          <\/div>\n  <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-10e30b1f elementor-hidden-mobile\" data-id=\"10e30b1f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75078934 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"75078934\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-6533fc9d elementor-hidden-mobile\" data-id=\"6533fc9d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-13c82147\" data-id=\"13c82147\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46784aa0 elementor-widget elementor-widget-heading\" data-id=\"46784aa0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A QUESTION, A PROJECT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6f4ca9 elementor-widget elementor-widget-text-editor\" data-id=\"3c6f4ca9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe are at your disposal!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ff13c7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"67ff13c7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-7c109fd2 elementor-hidden-mobile\" data-id=\"7c109fd2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78ea7d32 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"78ea7d32\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-7cb6d721 elementor-hidden-mobile\" data-id=\"7cb6d721\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-502331dc\" data-id=\"502331dc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fb6050b elementor-widget elementor-widget-heading\" data-id=\"5fb6050b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NEWSLETTER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c39956a elementor-widget elementor-widget-text-editor\" data-id=\"1c39956a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTo keep up to date, subscribe to the Arctus Newsletter.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10290a28 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"10290a28\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-sink\" href=\"https:\/\/arctus.us6.list-manage.com\/subscribe?u=e0c770a160f747e0d4b0e7f4b&#038;id=04d57c341d\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#00316B\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SUBSCRIBE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-1a04a509 elementor-hidden-mobile\" data-id=\"1a04a509\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>L\u2019intranet est un point d\u2019entr\u00e9e central de la communication interne : il concentre information, communication, documentation et applicatifs m\u00e9tiers et outils pratiques. Mesurer ses usages et son efficacit\u00e9 permet non seulement de mieux comprendre comment les collaborateurs s\u2019approprient ce canal mais aussi d\u2019identifier les leviers d\u2019am\u00e9lioration pour en renforcer l\u2019impact. Dans notre pr\u00e9c\u00e9dent article, nous [&hellip;]<\/p>","protected":false},"author":2,"featured_media":16328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LES OUTILS D\u2019ANALYSE DE VOTRE INTRANET : DES ALLI\u00c9S CL\u00c9S POUR PASSER DE LA MESURE AU PILOTAGE STRAT\u00c9GIQUE- Arctus<\/title>\n<meta name=\"description\" content=\"Apprenez \u00e0 mesurer l\u2019efficacit\u00e9 de votre intranet : des outils essentiels pour optimiser la communication interne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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