{"id":16540,"date":"2025-11-04T09:32:12","date_gmt":"2025-11-04T08:32:12","guid":{"rendered":"https:\/\/www.arctus.com\/?p=16540"},"modified":"2025-11-04T09:34:34","modified_gmt":"2025-11-04T08:34:34","slug":"ia-humain-digital-workplace-bernard-baron","status":"publish","type":"post","link":"https:\/\/www.arctus.com\/en\/ia-humain-digital-workplace-bernard-baron\/","title":{"rendered":"THE DIGITAL WORKPLACE OF THE FUTURE IS SHAPED BY AI\u2026 BUT ABOVE ALL BY HUMANS"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"16540\" class=\"elementor elementor-16540\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d28a5cf elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"7d28a5cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-2f5656c elementor-hidden-mobile\" data-id=\"2f5656c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-65e824fa\" data-id=\"65e824fa\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-617e6f0a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"617e6f0a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7424dc66\" data-id=\"7424dc66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1319cb46\" data-id=\"1319cb46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dccab2d elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3dccab2d\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f48b695 elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"7f48b695\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Reading time<\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-96dce84 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"96dce84\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5f3bdc0\" data-id=\"5f3bdc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb445b9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bb445b9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1eda1eb9\" data-id=\"1eda1eb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-706b68a4 elementor-widget elementor-widget-heading\" data-id=\"706b68a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">THE DIGITAL WORKPLACE OF THE FUTURE IS SHAPED BY AI\u2026 BUT ABOVE ALL BY HUMANS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2131f94a elementor-reverse-tablet_extra elementor-reverse-tablet elementor-reverse-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2131f94a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-220ae2b0\" data-id=\"220ae2b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fe20511 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"1fe20511\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/07\/Bernard-300x300.png\" alt=\"Picture of Bernard Baron\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tBernard Baron\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>4 November 2025<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7947c4bc elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7947c4bc\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/flipsnack-LUqSTRx3_Ig-unsplash-scaled.jpg\" class=\"attachment-full size-full wp-image-16543\" alt=\"Des personnes en pleine r\u00e9union, montrant des post-its affich\u00e9s sur un grand \u00e9cran\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/flipsnack-LUqSTRx3_Ig-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/flipsnack-LUqSTRx3_Ig-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/flipsnack-LUqSTRx3_Ig-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/flipsnack-LUqSTRx3_Ig-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/flipsnack-LUqSTRx3_Ig-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/flipsnack-LUqSTRx3_Ig-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/flipsnack-LUqSTRx3_Ig-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-428d71c1 elementor-hidden-mobile\" data-id=\"428d71c1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14bcb05 elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"14bcb05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-4da26046 elementor-hidden-mobile\" data-id=\"4da26046\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4b94274b\" data-id=\"4b94274b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7a1722 elementor-widget elementor-widget-heading\" data-id=\"f7a1722\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ifingo.fr\/publication\/\">AI in intranets, the associated ROI, the role of user experience\u2026 these are the questions explored in the exclusive white paper published by Ifingo, a consulting firm specializing in digital, to which Bernard Baron, Associate Director of Arctus, contributed.\nIn the section \u201cCrossed Visions: an augmented AI EXP?\u201d, he shares a strong belief: the Digital Workplace of the future must be human-centered, meaningful, and a source of digital well-being.<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24884918 elementor-widget elementor-widget-text-editor\" data-id=\"24884918\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">This article revisits the key ideas from his contribution, as well as the major trends from the <span style=\"text-decoration: underline\"><span style=\"color: #0000ff\"><a style=\"color: #0000ff\" href=\"https:\/\/www.arctus.com\/en\/studies\/intranet-observatory-increases-2025\/\" target=\"_self\"><strong>Augmented Intranet Observatory 2025<\/strong><\/a><\/span><\/span>, identifying the essential levers for sustainably enhancing the employee experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-47eb683 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"47eb683\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c90a5da\" data-id=\"c90a5da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4746b483 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4746b483\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-284f1a6b\" data-id=\"284f1a6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-587249e6 elementor-widget elementor-widget-heading\" data-id=\"587249e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Digital Workplace centered on humans and digital well-being<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-78e851d3 elementor-widget elementor-widget-text-editor\" data-id=\"78e851d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">Will AI accelerate the success of digital transformation? Maybe\u2026 but it is the <strong>employees<\/strong> \u2014 their usage, needs, and practices \u2014 who determine its success. An effective Digital Workplace is above all a <strong>fluid, coherent, and inclusive work environment<\/strong> that fosters focus, collaboration, and a sense of belonging. This relies on <strong>simple, well-governed, and truly useful<\/strong> tools.<\/p><p><strong>The challenge is therefore not technological, but organizational.<\/strong><\/p><p>Creating useful, widely adopted, and well-managed digital environments requires overcoming certain obstacles: organizational silos, lack of governance, absence of editorial strategy, poorly integrated tools.<\/p><p>\u00a0<\/p><p class=\"translation-block\">At <strong>Arctus<\/strong>, we observe that <strong>change management is often more complex than the technical implementation itself<\/strong>. In this regard, the <strong>Augmented Intranet Observatory 2025<\/strong> shows a positive trend:<\/p><ul><li>Organizations are making progress in governing their platforms.<\/li><li>The priority is shifting toward content quality and consistency, now seen as drivers of performance and engagement.<\/li><li>Better equipped internal communicators are claiming a more strategic role in managing digital spaces.<\/li><li>And finally, user satisfaction is improving, rising from 6.3 in 2023 to 6.8 in 2025.<\/li><\/ul><p class=\"translation-block\">But then, <strong>what role can AI play in this dynamic?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-370820d8 elementor-widget elementor-widget-image\" data-id=\"370820d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/vitaly-gariev-R-Yf_r0tGzc-unsplash-1024x576.jpg\" class=\"attachment-large size-large wp-image-16563\" alt=\"Deux personnes travaillant dans un bureau\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/vitaly-gariev-R-Yf_r0tGzc-unsplash-1024x576.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/vitaly-gariev-R-Yf_r0tGzc-unsplash-300x169.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/vitaly-gariev-R-Yf_r0tGzc-unsplash-768x432.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/vitaly-gariev-R-Yf_r0tGzc-unsplash-1536x864.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/vitaly-gariev-R-Yf_r0tGzc-unsplash-2048x1152.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/vitaly-gariev-R-Yf_r0tGzc-unsplash-18x10.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-34f07f24 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"34f07f24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-93e3e66\" data-id=\"93e3e66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68290a5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"68290a5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-669c884a\" data-id=\"669c884a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-103ef488 elementor-widget elementor-widget-heading\" data-id=\"103ef488\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI and Digital Workplace: Focusing on use cases with real added value<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-461bb879 elementor-widget elementor-widget-text-editor\" data-id=\"461bb879\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">After a year 2024 marked by intense excitement around AI, <strong>2025 marks a landing phase<\/strong>. Collaborative solution providers are communicating less, but companies are <strong>experimenting, testing, filtering<\/strong> \u2014 they are learning to distinguish marketing promises from actual value.<\/p><p>According to the Augmented Intranet Observatory 2025, two use cases stand out for their real impact on performance and employee satisfaction:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11271c85 e-flex e-con-boxed e-con e-parent\" data-id=\"11271c85\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-768cdb60 e-flex e-con-boxed e-con e-child\" data-id=\"768cdb60\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43c17ea elementor-widget elementor-widget-text-editor\" data-id=\"43c17ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li class=\"translation-block\"><strong>Improved document search<\/strong>: Thanks to <strong>Retrieval Augmented Generation (RAG)<\/strong>, users access more relevant information, more quickly. AI combines the quality of internal content with the power of semantic search: <strong>a significant boost in efficiency<\/strong>.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46d0a132 e-flex e-con-boxed e-con e-child\" data-id=\"46d0a132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d851e4 elementor-widget elementor-widget-text-editor\" data-id=\"3d851e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"2\"><li class=\"translation-block\"><strong>Support for contribution and writing<\/strong>: AI is becoming a true <strong>editorial assistant<\/strong>: proofreading, rephrasing, title suggestions\u2026 It facilitates the production of high-quality, consistent content aligned with an editorial charter. It also enables multi-format communication: from a single idea, one can produce a short news piece, a blog post, or the image of the day.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0edcc0 elementor-widget elementor-widget-text-editor\" data-id=\"2e0edcc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The result: better contributor engagement, consistent tone, and enhanced value of internal content.<\/p><p class=\"translation-block\">Nevertheless, the operational use of AI in intranets remains modest: according to the Augmented Intranet Observatory 2025, <strong>fewer than 10% of organizations have actually deployed AI use cases<\/strong> in their Digital Workplace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e062b71 e-flex e-con-boxed e-con e-parent\" data-id=\"5e062b71\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ce3000d e-flex e-con-boxed e-con e-child\" data-id=\"3ce3000d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f574d43 elementor-widget elementor-widget-image\" data-id=\"2f574d43\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/mad-fish-digital-2k3rMWCBlGg-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-16564\" alt=\"\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/mad-fish-digital-2k3rMWCBlGg-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/mad-fish-digital-2k3rMWCBlGg-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/mad-fish-digital-2k3rMWCBlGg-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/mad-fish-digital-2k3rMWCBlGg-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/mad-fish-digital-2k3rMWCBlGg-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/mad-fish-digital-2k3rMWCBlGg-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f902e53 e-flex e-con-boxed e-con e-child\" data-id=\"3f902e53\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67fc221f elementor-widget elementor-widget-text-editor\" data-id=\"67fc221f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Why this caution?<\/strong><\/p><ul><li>Lack of organizational maturity regarding use cases that \"truly serve a purpose\"<\/li><li>Lack of maturity in data governance<\/li><li>Ethical issues<\/li><li class=\"translation-block\"><strong>Rising costs<\/strong>: AI-integrated licenses cost <strong>40 to 100% more<\/strong>, even as budgets stagnate or decline.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98b1663 elementor-widget elementor-widget-text-editor\" data-id=\"98b1663\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">In this context, <strong>guidance and methodology become essential again<\/strong>: helping organizations target the right use cases without being swept away by trends.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3380463 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3380463\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-439553d\" data-id=\"439553d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e05c7f2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e05c7f2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-de74c6f\" data-id=\"de74c6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9a1e92 elementor-widget elementor-widget-heading\" data-id=\"a9a1e92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI and Digital Workplace: Focusing on use cases with real added value<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0232d7a elementor-widget elementor-widget-text-editor\" data-id=\"0232d7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">AI raises high expectations, but it <strong>does not replace company culture, strategy, or collective vision<\/strong>.<\/p><p class=\"translation-block\">At Arctus, we are convinced that <strong>the success of a Digital Workplace starts with the transformation of usage<\/strong><strong>.<\/strong><\/p><p class=\"translation-block\">The real challenge is no longer deploying a more powerful tool, but <strong>ensuring it remains effective over time<\/strong>:<\/p><ul><li>Structure usage<\/li><li>Inspire engagement,<\/li><li>Train,<\/li><li>Support.<\/li><\/ul><p class=\"translation-block\">Even the best platform creates <strong>no value without governance<\/strong>, <strong>editorial strategy<\/strong>, or <strong>community engagement<\/strong>.<\/p><p><strong>Our levers for action:<\/strong><\/p><ul><li>Clarify roles and responsibilities (contributors, administrators, ambassadors)<\/li><li>Equip and professionalize internal communicators<\/li><li>Define relevant indicators (adoption, engagement, content quality)<\/li><\/ul><p class=\"translation-block\">AI does not disrupt these dynamics, it <strong>reinforces them<\/strong>, by supporting writing, search, analysis\u2026 but <strong>does not replace strategic vision<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-78a391d4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"78a391d4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-166b739a\" data-id=\"166b739a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b1745eb elementor-widget elementor-widget-heading\" data-id=\"1b1745eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion: a Digital Workplace augmented\u2026 by humans<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-460ce3d6 elementor-widget elementor-widget-text-editor\" data-id=\"460ce3d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">The Digital Workplace of the future won\u2019t just be \u201caugmented\u201d by AI. It will be <strong>improved, enriched, and humanized<\/strong> by engaged, equipped, and supported employees.<\/p><p>The organizations that will succeed are those that:<\/p><ul><li>give meaning to their projects,<\/li><li>align their digital systems with their values,<\/li><li>provide long-term support to their employees.<\/li><\/ul><p class=\"translation-block\">At <strong>Arctus<\/strong>, we believe in this alliance: intelligent technology serving a more human organization. Our approach is based on <strong>technological neutrality<\/strong> and a <strong>systemic vision<\/strong>: understanding the interactions between tools, practices, and company culture to give meaning to every internal transformation project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecca336 elementor-widget elementor-widget-text-editor\" data-id=\"ecca336\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>To go further<\/strong><\/h3><p class=\"translation-block\"><strong>\ud83d\udc49<\/strong><strong> Download the white paper <em>\u201cThe Digital Workplace of the Future\u201d<\/em> published by Ifingo, with contributions from Arctus.<\/strong><\/p><p class=\"translation-block\">You\u2019ll find:<br>\u2022 Exclusive insights from the Augmented Intranet Observatory 2025<br>\u2022 Concrete use cases of AI integration in collaborative environments<br>\u2022 Expert perspectives on the keys to a successful employee experience<\/p><p><a href=\"https:\/\/ifingo.fr\/publication\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16558 size-medium\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/Couverture-ifingo-216x300.png\" alt=\"Couverture du Livre blanc Ifingo Digitalworkplace augment\u00e9 par l'IA\" width=\"216\" height=\"300\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/Couverture-ifingo-216x300.png 216w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/Couverture-ifingo-9x12.png 9w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/Couverture-ifingo.png 592w\" sizes=\"(max-width: 216px) 100vw, 216px\" \/><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f3dda elementor-align-center elementor-widget elementor-widget-button\" data-id=\"48f3dda\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ifingo.fr\/publication\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f60663b elementor-widget elementor-widget-text-editor\" data-id=\"f60663b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><strong>\ud83d\udcca<\/strong><strong> Also check out the Intranet Observatory 2025 report<\/strong><\/p><p>The benchmark study for tracking the evolution of internal communication and collaboration tools.<\/p><p class=\"translation-block\">You\u2019ll find:<br>\u2022 The major current trends<br>\u2022 Expert quotes and analyses to inform your strategy<\/p><p><a href=\"https:\/\/www.arctus.com\/en\/studies\/intranet-observatory-increases-2025\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16559 size-full\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/obs-2025-IA-section-scaled.png\" alt=\"Screenshot of the AI section from the Intranet and AI Observatory 2025\" width=\"2560\" height=\"1461\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/obs-2025-IA-section-scaled.png 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/obs-2025-IA-section-300x171.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/obs-2025-IA-section-1024x584.png 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/obs-2025-IA-section-768x438.png 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/obs-2025-IA-section-1536x877.png 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/obs-2025-IA-section-2048x1169.png 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/11\/obs-2025-IA-section-18x10.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af5b564 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"af5b564\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.arctus.com\/en\/studies\/intranet-observatory-increases-2025\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-fd44144 elementor-hidden-mobile\" data-id=\"fd44144\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2b84cddd e-flex e-con-boxed e-con e-parent\" data-id=\"2b84cddd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-55057bbe e-flex e-con-boxed e-con e-child\" data-id=\"55057bbe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-617db518 e-flex e-con-boxed e-con e-child\" data-id=\"617db518\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e124f14 e-flex e-con-boxed e-con e-child\" data-id=\"7e124f14\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34988974 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-widescreen-2 elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"34988974\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d09ccef e-con-full e-flex e-con e-child\" data-id=\"1d09ccef\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51f48306 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"51f48306\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/07\/Bernard-300x300.png\" alt=\"Picture of Bernard Baron&lt;br&gt;&lt;p id=&quot;mr-formation&quot;&gt;Founder, Partner&lt;\/p&gt;\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tBernard Baron<br><p id=\"mr-formation\">Founder, Partner<\/p>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p><a href=\"https:\/\/www.linkedin.com\/in\/bernard-baron-76936624\/?lipi=urn%3Ali%3Apage%3Aorganization_admin_admin_page_posts_published%3Bccb2fcc3-cac1-4c48-a6b4-16dada1ffddf\" target=\"blank\"><br \/>\n<!--Changer le lien linkedin au dessus --><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/\/wp-content\/uploads\/2022\/06\/linkedin.svg\" class=\"mb-linkedin-icon\"><\/a><\/p>\n<p><!-- Ne pas supprimer le contenu ci dessus. Le lien pour linkedin se met en \"\" dans href=\"\"--><\/p>\n<p class=\"lh\">\nCo-founder of Arctus, Bernard brings the technological and IS urbanization dimension to digital transformation projects. He is the point of contact for COMEXs, and helps business and IT departments to collaborate effectively by putting technology at the service of usage.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f20c229 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"4f20c229\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#00316B\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BACK TO ARTICLES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4afc4e56 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4afc4e56\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f49ba74 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3f49ba74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-1f5be2d0 elementor-hidden-mobile\" data-id=\"1f5be2d0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6a18a430\" data-id=\"6a18a430\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-731943ca elementor-widget elementor-widget-heading\" data-id=\"731943ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">YOU MIGHT ALSO <br>BE INTERESTED IN THESE ARTICLES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-615c83a9 elementor-widget elementor-widget-wp-widget-block\" data-id=\"615c83a9\" data-element_type=\"widget\" data-widget_type=\"wp-widget-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section id=\"last-blog-block\">\n    <div class=\"row\">\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/en\/intranet-2026-tendances-cms-ia-experience-collaborateur\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1710\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"intranet tendances 2026\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-1024x684.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-768x513.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-1536x1026.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-2048x1368.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #D6DBFA;\">Trends<\/div>\n            <div class=\"aj-blog-card-title\">Intranet 2026: Cms trends, generative ai and employee experience in full transformation<\/div>\n            <div class=\"aj-blog-card-content\">\n            En 2026, les CMS intranet \u00e9voluent vers des plateformes d\u2019exp\u00e9rience collaborateur int\u00e9grant IA, personnalisation et communaut\u00e9s, tout en posant de nouveaux enjeux de gouvernance.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/en\/leadership-ia-generative-management\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Leadership lead team\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Ideas<\/div>\n            <div class=\"aj-blog-card-title\">Leadership in the age of AI: how to support teams in the transformation of work?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Comment l\u2019IA g\u00e9n\u00e9rative transforme le leadership et red\u00e9finit le r\u00f4le des managers dans un travail de plus en plus hybride et augment\u00e9.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/en\/travail-hybride-2026\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"travail hybride \u00e9cran r\u00e9union\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Ideas<\/div>\n            <div class=\"aj-blog-card-title\">HOW IS HYBRID WORK EVOLVING IN 2026?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Retour au bureau, mont\u00e9e en puissance de l\u2019IA g\u00e9n\u00e9rative, nouvelles exigences manag\u00e9riales : o\u00f9 en est r\u00e9ellement le travail hybride en 2026 ?            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewbox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n          <\/div>\n  <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-9508a8e elementor-hidden-mobile\" data-id=\"9508a8e\" data-element_type=\"column\" 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Dans la section \u00ab Visions crois\u00e9es : une EXP IA augment\u00e9e ? \u00bb, il partage une [&hellip;]<\/p>","protected":false},"author":2,"featured_media":16543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La Digital Workplace du futur s\u2019\u00e9crit avec l\u2019IA et l\u2019humain<\/title>\n<meta name=\"description\" content=\"Comment l&#039;IA et l&#039;humain fa\u00e7onnent-ils la Digital Workplace ? 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