{"id":17326,"date":"2026-09-07T16:22:30","date_gmt":"2026-09-07T14:22:30","guid":{"rendered":"https:\/\/www.arctus.com\/?p=17326"},"modified":"2026-09-07T18:15:14","modified_gmt":"2026-09-07T16:15:14","slug":"ia-generative-communication-interne","status":"publish","type":"post","link":"https:\/\/www.arctus.com\/en\/ia-generative-communication-interne\/","title":{"rendered":"Generative AI and Internal Communications: A New Lever for Collaboration"},"content":{"rendered":"
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Generative AI and Internal Communications: A New Lever for Collaboration<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPatricia Ranaivosoa\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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7 September 2026<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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80% of communications professionals regularly use AI for content creation. This is the key finding of the 2026 SUP'DE COM x OpinionWay Communications Professions Barometer. <\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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R\u00e9daction, reformulation, synth\u00e8se : l\u2019IA s\u2019est install\u00e9e dans les pratiques. Pourtant, lorsqu\u2019on les interroge sur la comp\u00e9tence qu\u2019ils valorisent le plus dans leur m\u00e9tier, le travail d\u2019\u00e9quipe arrive en premi\u00e8re position, devant la cr\u00e9ativit\u00e9 et la ma\u00eetrise des outils<\/strong>.
Ce paradoxe dit beaucoup de la transformation en cours : plus l\u2019IA s\u2019installe dans le quotidien des communicants, plus la capacit\u00e9 \u00e0 bien travailler ensemble devient strat\u00e9gique. En effet, l\u2019IA g\u00e9n\u00e9rative n\u2019est pas seulement un outil de productivit\u00e9 individuelle. Bien int\u00e9gr\u00e9e, elle peut aussi devenir un levier de collaboration, de partage des connaissances et de transformation des pratiques de travail<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Generative AI and Internal Communications: Unlocking New Ways to Collaborate <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Quand il s\u2019agit d\u2019IA g\u00e9n\u00e9rative en entreprise, le premier r\u00e9flexe est souvent de la consid\u00e9rer comme un outil de productivit\u00e9 individuelle<\/strong> : r\u00e9diger un premier jet plus rapidement, r\u00e9sumer un document ou rechercher une information en quelques secondes.<\/p>

Les communicants ne font pas exception. Selon notre Observatoire du travail hybride & augment\u00e9 2026<\/span><\/span><\/strong><\/a>, 82 % des r\u00e9pondants utilisent d\u00e9j\u00e0 l\u2019IA g\u00e9n\u00e9rative pour cr\u00e9er, reformuler ou synth\u00e9tiser des contenus, et 66 % pour rechercher de l\u2019information.
Cependant, le potentiel de l\u2019IA ne se limite pas \u00e0 faire plus vite ce que chacun faisait d\u00e9j\u00e0 seul<\/strong>. En prenant en charge certaines t\u00e2ches \u00e0 faible valeur ajout\u00e9e (compte rendu, synth\u00e8se, reformulation\u2026), elle peut aussi lib\u00e9rer du temps pour les activit\u00e9s collectives : confronter les id\u00e9es, r\u00e9fl\u00e9chir, d\u00e9cider et cr\u00e9er ensemble.<\/p>

\u00a0<\/p>

L\u2019enjeu n\u2019est donc plus seulement d\u2019int\u00e9grer ce que l\u2019IA permet \u00e0 chacun de produire, mais ce qu\u2019elle permet \u00e0 l\u2019\u00e9quipe de mieux faire ensemble<\/strong>.<\/p>

Pour les m\u00e9tiers de la communication, o\u00f9 la coordination entre \u00e9quipes, contributeurs et parties prenantes est centrale, cette dimension collaborative ouvre de nouvelles perspectives.
Mais concr\u00e8tement, \u00e0 quoi ressemble cette utilisation collaborative de l\u2019IA ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Generative AI and Internal Communications: Three Practical Collaborative Use Cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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L’intranet offre un bon terrain d’observation de cette \u00e9volution. Selon notre Observatoire de l’Intranet Augment\u00e9 2025<\/a><\/span><\/span><\/strong> (526 r\u00e9pondants), 51 % des organisations \u00e9taient d\u00e9j\u00e0 en phase de test ou de d\u00e9ploiement de l’IA g\u00e9n\u00e9rative dans leur intranet.
Au-del\u00e0 des gains de productivit\u00e9 individuelle, nos \u00e9tudes et les t\u00e9moignages recueillis aupr\u00e8s de professionnels font appara\u00eetre plusieurs usages o\u00f9 l’IA peut directement soutenir la collaboration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\tGenerative AI seems to me to be an opportunity to develop a stronger network of contributors on our intranet. I see it as a writing assistant that can reassure employees when faced with the anxiety of a blank (web) page or the fear of getting it wrong.\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tInternal Communications Manager \u2013 Senior Living Services Company<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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  1. \u00c9largir le r\u00e9seau de contributeurs<\/strong><\/li><\/ol>

    contribution dans un intranet reste encore souvent centralis\u00e9e, notamment parce que tous les collaborateurs ne se sentent pas \u00e0 l’aise avec l’\u00e9criture.
    <\/strong>En facilitant la r\u00e9daction, la reformulation ou la structuration d’un contenu, l’IA g\u00e9n\u00e9rative peut abaisser cette barri\u00e8re \u00e0 la contribution et permettre \u00e0 davantage de collaborateurs de partager leur expertise.<\/p>

    Ainsi, l’IA ne sert pas seulement \u00e0 produire plus vite : elle peut contribuer \u00e0 faire de l’intranet un espace plus collectif.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    1. Enrichir le brainstorming et l’id\u00e9ation collective<\/strong><\/li><\/ol>

      L’IA peut \u00e9galement \u00eatre utilis\u00e9e en amont de la production, au moment o\u00f9 les \u00e9quipes cherchent, confrontent et structurent leurs id\u00e9es.
      Utilis\u00e9e pendant un brainstorming, elle peut proposer de nouvelles pistes, challenger une premi\u00e8re approche, reformuler des id\u00e9es ou aider \u00e0 les organiser. Elle devient alors un facilitateur du raisonnement collectif<\/strong>, plut\u00f4t qu’un simple outil de r\u00e9daction.<\/p>

      L’int\u00e9r\u00eat r\u00e9side alors moins dans la r\u00e9ponse produite par l’IA que dans sa capacit\u00e9 \u00e0 nourrir les \u00e9changes et la cr\u00e9ativit\u00e9 de l’\u00e9quipe<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      \n\t\t\t\tWe need to reassure communication teams and help them understand that AI is an enabler. It saves time and can, for example, be used to support brainstorming sessions.\t\t\t<\/p>\n\t\t\t\t\t\t\t

      \n\t\t\t\t\t\t\t\t\t\t\tHead of Digital Communications & Performance, Leading French Banking Group<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      \n\t\t\t\tWe integrated a generative AI feature into our intranet to help users find content more easily. Implementation was relatively quick, as the AI queries a structured content repository within a clearly defined scope. The results have been very positive, both for users and from a data management perspective.\t\t\t<\/p>\n\t\t\t\t\t\t\t

      \n\t\t\t\t\t\t\t\t\t\t\tHead of Internal Digital Communications, Aerospace and Defense Group<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      1. Rendre la m\u00e9moire collective plus accessible<\/strong><\/li><\/ol>

        Collaborer efficacement suppose aussi de pouvoir retrouver facilement ce que l’organisation \u201csait\u201d d\u00e9j\u00e0 : contenus publi\u00e9s, proc\u00e9dures, r\u00e9f\u00e9rentiels ou connaissances produites par d’autres \u00e9quipes.
        Associ\u00e9e \u00e0 une base de connaissances interne, l’IA g\u00e9n\u00e9rative peut faciliter l’acc\u00e8s \u00e0 cette m\u00e9moire collective<\/strong>, en permettant aux collaborateurs d’interroger plus naturellement les contenus existants.<\/p>

        Toutefois, la qualit\u00e9 des r\u00e9ponses produites d\u00e9pend directement de celle des contenus auxquels l’IA acc\u00e8de : pertinence, structuration, mise \u00e0 jour et gouvernance <\/strong>deviennent donc des conditions essentielles de r\u00e9ussite.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        L’IA peut donc am\u00e9liorer la mani\u00e8re dont les \u00e9quipes de communication travaillent ensemble<\/strong>, mais ces b\u00e9n\u00e9fices ne sont pas automatiques. Ils supposent de repenser certains processus et de d\u00e9finir un cadre d’usage partag\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        How Generative AI Is Changing the Way People Work Together<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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        Ces nouveaux usages ne consistent pas simplement \u00e0 ajouter un outil aux pratiques existantes : ils interrogent aussi les processus, les r\u00f4les et les r\u00e8gles de fonctionnement des \u00e9quipes.<\/strong><\/p>

        Quelles t\u00e2ches confier \u00e0 l\u2019IA ? Quand une validation humaine est-elle n\u00e9cessaire ? Qui reste responsable du contenu final ? Quels usages et quelles donn\u00e9es doivent \u00eatre encadr\u00e9s ? Ces questions deviennent incontournables d\u00e8s lors que l\u2019IA s\u2019int\u00e8gre au travail collectif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Notre Observatoire du travail hybride & augment\u00e9 2026<\/strong> le confirme : l\u2019absence de cadre de gouvernance clair reste un frein \u00e0 l\u2019adoption de l\u2019IA g\u00e9n\u00e9rative pour 35 % des r\u00e9pondants. Et 43 % des managers estiment que son utilisation n\u00e9cessite un contr\u00f4le accru des contenus produits par leurs \u00e9quipes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        \n\t\t\t\tAI does not always fully understand the context, which is why caution remains essential. Human skills such as critical thinking, empathy, and a nuanced understanding of context continue to be fundamental.\t\t\t<\/p>\n\t\t\t\t\t\t\t

        \n\t\t\t\t\t\t\t\t\t\t\tResponsable Culture & Communication interne \u2013 Organisation du secteur de la sant\u00e9 et de la protection sociale<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Faire de l\u2019IA un outil v\u00e9ritablement collaboratif suppose donc de repenser certaines pratiques de travail et de d\u00e9finir collectivement les r\u00e8gles du jeu<\/strong>, sans perdre ce qui fait la valeur du collectif : expertise, esprit critique et compr\u00e9hension du contexte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        To go further<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Chez Arctus, nous abordons l\u2019IA avec la m\u00eame conviction que pour nos projets de transformation du travail et de la Digital Workplace : partir des besoins et des pratiques des \u00e9quipes, plut\u00f4t que de la technologie<\/strong>.
        L\u2019enjeu n\u2019est pas seulement d\u2019identifier ce que l\u2019IA peut automatiser, mais de comprendre comment elle peut am\u00e9liorer les fa\u00e7ons de produire, partager les connaissances et collaborer. Cela suppose d\u2019identifier les cas d\u2019usage \u00e0 forte valeur, mais aussi de faire \u00e9voluer certains processus, de d\u00e9finir un cadre de gouvernance et d\u2019accompagner les \u00e9quipes dans l\u2019adoption de nouvelles pratiques.<\/p>

        Le v\u00e9ritable potentiel de l\u2019IA g\u00e9n\u00e9rative ne r\u00e9side donc pas seulement dans ce qu\u2019elle permet \u00e0 chaque communicant de faire plus vite, mais dans ce qu\u2019elle peut aider les \u00e9quipes \u00e0 mieux faire ensemble.<\/strong><\/p>


        Vous souhaitez identifier les usages de l\u2019IA g\u00e9n\u00e9rative les plus pertinents pour vos \u00e9quipes ? \u00c9changez avec nos consultants.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Et si vous preniez un peu de hauteur ?<\/strong><\/p>

        Depuis plus de 15 ans, Arctus observe les \u00e9volutions du travail et du digital interne. Intranet, IA, collaboration, management<\/strong>\u2026 D\u00e9couvrez les tendances, chiffres cl\u00e9s et retours d\u2019exp\u00e9rience<\/strong> issus de nos Observatoires pour nourrir vos r\u00e9flexions et anticiper les transformations \u00e0 venir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Observatoire\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tExplore our studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPatricia Ranaivosoa

        Consultant<\/p>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

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        \n
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        <\/p>\n

        \nA digital consultant, Patricia is experienced in community animation and SEO optimization, in addition to being endowed with great graphic agility.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        YOU MIGHT ALSO
        BE INTERESTED IN THESE ARTICLES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n \"2026 <\/div>\n
        \n
        Trends<\/div>\n
        The 5 Key Findings of the 2026 Hybrid Work Observatory<\/div>\n
        \n The results of the 2026 edition of the study tracking the evolution of hybrid work practices are now available! Discover the key figures and emerging trends shaping the future of hybrid work. <\/div>\n
        \n <\/path><\/svg>\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n
        \n \n
        \n \"intranet <\/div>\n
        \n
        Trends<\/div>\n
        Intranet 2026: Cms trends, generative ai and employee experience in full transformation<\/div>\n
        \n In 2026, intranet CMSs are evolving into employee experience platforms that integrate AI, personalization, and communities, while also creating new governance challenges. <\/div>\n
        \n <\/path><\/svg>\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n
        \n \n
        \n \"Leadership <\/div>\n
        \n
        Ideas<\/div>\n
        Leadership in the age of AI: how to support teams in the transformation of work?<\/div>\n
        \n How generative AI is transforming leadership and redefining the role of managers in an increasingly hybrid and augmented workplace. <\/div>\n
        \n <\/path><\/svg>\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        A QUESTION, A PROJECT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\tWe are at your disposal!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        NEWSLETTER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t\tTo keep up to date, subscribe to the Arctus Newsletter.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        80 % des professionnels de la communication utilisent r\u00e9guli\u00e8rement l\u2019IA pour la r\u00e9daction de contenus. C\u2019est ce que r\u00e9v\u00e8le le Barom\u00e8tre des m\u00e9tiers de la communication SUP\u2019DE COM x OpinionWay 2026. R\u00e9daction, reformulation, synth\u00e8se : l\u2019IA s\u2019est install\u00e9e dans les pratiques. Pourtant, lorsqu\u2019on les interroge sur la comp\u00e9tence qu\u2019ils valorisent le plus dans leur m\u00e9tier, […]<\/p>\n","protected":false},"author":2,"featured_media":17329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"\nIA g\u00e9n\u00e9rative et communication interne : comment mieux collaborer<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment l\u2019IA g\u00e9n\u00e9rative transforme la communication interne et peut devenir un v\u00e9ritable levier de collaboration pour les \u00e9quipes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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