{"id":12396,"date":"2023-09-28T18:08:23","date_gmt":"2023-09-28T16:08:23","guid":{"rendered":"https:\/\/www.arctus.com\/?p=12396"},"modified":"2025-02-21T17:08:31","modified_gmt":"2025-02-21T16:08:31","slug":"intranet-engagement-contenus-strategie","status":"publish","type":"post","link":"https:\/\/www.arctus.com\/fr\/intranet-engagement-contenus-strategie\/","title":{"rendered":"INTRANET &amp; LEVIERS D&rsquo;ENGAGEMENT : COMMENT ORGANISER ET ANIMER VOTRE INTRANET EN PLA\u00c7ANT LES CONTENUS AU C\u0152UR DE VOTRE STRAT\u00c9GIE\u00a0?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12396\" class=\"elementor elementor-12396\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a3bb37d elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"1a3bb37d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-190237d3 elementor-hidden-mobile\" data-id=\"190237d3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3552b94\" data-id=\"3552b94\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3cc9d1c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3cc9d1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1df7eac5\" data-id=\"1df7eac5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a80c697\" data-id=\"1a80c697\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31b62027 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"31b62027\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a9e2bb elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"35a9e2bb\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Temps de lecture :<\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37593c78 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"37593c78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2a881ad2\" data-id=\"2a881ad2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e27d9fb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7e27d9fb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7cb23d8e\" data-id=\"7cb23d8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-255f0a2a elementor-widget elementor-widget-heading\" data-id=\"255f0a2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">INTRANET &amp; LEVIERS D&rsquo;ENGAGEMENT : COMMENT ORGANISER ET ANIMER VOTRE INTRANET EN PLA\u00c7ANT LES CONTENUS AU C\u0152UR DE VOTRE STRAT\u00c9GIE\u00a0?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-36298db7 elementor-reverse-tablet_extra elementor-reverse-tablet elementor-reverse-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"36298db7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4e0d9d76\" data-id=\"4e0d9d76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-402d6138 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"402d6138\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2022\/07\/Isa-H-300x300.png\" alt=\"Image de Isabelle Houdaille\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tIsabelle Houdaille\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>28 septembre 2023<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e9afd elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"67e9afd\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/kenny-eliason-3GZNPBLImWc-unsplash-scaled.jpg\" class=\"attachment-full size-full wp-image-12440\" alt=\"Une personne derri\u00e8re un ordinateur affichant du contenu\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/kenny-eliason-3GZNPBLImWc-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/kenny-eliason-3GZNPBLImWc-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/kenny-eliason-3GZNPBLImWc-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/kenny-eliason-3GZNPBLImWc-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/kenny-eliason-3GZNPBLImWc-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/kenny-eliason-3GZNPBLImWc-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/kenny-eliason-3GZNPBLImWc-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-21972c58 elementor-hidden-mobile\" data-id=\"21972c58\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27dabbf elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"27dabbf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-19a39b5f elementor-hidden-mobile\" data-id=\"19a39b5f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-b6b3fc2\" data-id=\"b6b3fc2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60f95a64 elementor-widget elementor-widget-heading\" data-id=\"60f95a64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">A l'heure o\u00f9 les communicants internes sont de plus en plus sollicit\u00e9s dans les organisations sur des sujets cl\u00e9s tels que la productivit\u00e9, la r\u00e9tention des talents et l'innovation, il est important de comprendre comment activer efficacement les leviers de la communication digitale pour engager pleinement les collaborateurs. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366a40b0 elementor-widget elementor-widget-text-editor\" data-id=\"366a40b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette s\u00e9rie de trois articles consacr\u00e9s aux intranets d&rsquo;entreprise vous offre des solutions pratiques pour optimiser votre communication interne et gagner en impact gr\u00e2ce \u00e0 votre intranet. <\/p><ul><li>Organiser et animer votre intranet en pla\u00e7ant les contenus au c\u0153ur de votre strat\u00e9gie<\/li><li>Choisir des contenus au format engageant pour capter l&rsquo;attention de vos lecteurs<\/li><li>Mettre en place un mod\u00e8le de contributions adapt\u00e9<\/li><\/ul><p>\u00a0<\/p><p>Voyons dans ce premier article pourquoi et comment les contenus jouent un r\u00f4le essentiel en mati\u00e8re d\u2019engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f10a8f5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2f10a8f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-56191913\" data-id=\"56191913\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6585268a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6585268a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ca5ebb1\" data-id=\"3ca5ebb1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26a070f elementor-widget elementor-widget-heading\" data-id=\"26a070f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les contenus \"chauds\" : l\u2019opportunit\u00e9 pour capter l\u2019attention<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b5f295 elementor-widget elementor-widget-text-editor\" data-id=\"41b5f295\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les \u00ab\u00a0contenus chauds\u00a0\u00bb d\u00e9signent les informations ou les mises \u00e0 jour r\u00e9centes, g\u00e9n\u00e9ralement <strong>li\u00e9es \u00e0 l&rsquo;actualit\u00e9 ou \u00e0 des \u00e9v\u00e9nements en cours<\/strong> qui ont pour objectifs de <strong>tenir les employ\u00e9s inform\u00e9s<\/strong>. Si vous souhaitez <strong>capter l\u2019attention de votre audience, la fid\u00e9liser et favoriser son engagement dans un temps court<\/strong>, les contenus \u00ab chauds \u00bb seront certainement en t\u00eate de vos priorit\u00e9s, \u00e0 la diff\u00e9rence des \u00ab\u00a0contenus froids\u00a0\u00bb, utilis\u00e9s \u00e0 des fins de r\u00e9f\u00e9rence et dont la valeur s\u2019inscrira plus dans le temps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-654791db e-flex e-con-boxed e-con e-parent\" data-id=\"654791db\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-63ec2e52 e-flex e-con-boxed e-con e-child\" data-id=\"63ec2e52\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-706c56d0 elementor-widget elementor-widget-image\" data-id=\"706c56d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"624\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/graphique-contenus-chauds.png\" class=\"attachment-large size-large wp-image-12403\" alt=\"Graphique formats \u00e9ditoriaux dans l&#039;intranet\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/graphique-contenus-chauds.png 952w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/graphique-contenus-chauds-300x234.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/graphique-contenus-chauds-768x599.png 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/graphique-contenus-chauds-15x12.png 15w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-222ca374 e-flex e-con-boxed e-con e-child\" data-id=\"222ca374\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12f07c1a elementor-widget elementor-widget-text-editor\" data-id=\"12f07c1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Parmi ces contenus \u00ab chauds \u00bb, les \u00ab\u00a0Actualit\u00e9s\u00a0\u00bb occupent une place pr\u00e9pond\u00e9rante dans l\u2019intranet, comme le souligne <span style=\"text-decoration: underline; color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.arctus.com\/fr\/studies\/observatoire-intranet-communication-digitale\/\">l&rsquo;Observatoire de l&rsquo;Intranet et du Digital Interne.<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f142aa6 elementor-widget elementor-widget-text-editor\" data-id=\"f142aa6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les contenus chauds peuvent traiter des <strong>annonces importantes li\u00e9es \u00e0 l&rsquo;actualit\u00e9 de l&rsquo;entreprise<\/strong> telles que les annonces de direction et changements organisationnels, les objectifs strat\u00e9giques et les r\u00e9sultats financiers les changements de politiques, les lancements de programmes, d\u2019offres ou de nouveaux services\u2026<\/p><p>\u00a0<\/p><p>Ils peuvent \u00e9galement couvrir des <strong>sujets plus ancr\u00e9s dans le \u00ab terrain \u00bb<\/strong> tels que les succ\u00e8s commerciaux, les projets et la vie des \u00e9quipes, les initiatives internes, la pr\u00e9sentation de nouveaux arrivants, les portraits, l\u2019annonce et les r\u00e9sultats de jeux et concours\u2026<\/p><p>\u00a0<\/p><p>Ces contenus, parce qu\u2019ils se font l\u2019\u00e9cho de ce qui se passe sur le terrain, <strong>mettent en lumi\u00e8re des projets, des \u00e9quipes et des collaborateurs qui font et qui racontent l\u2019entreprise \u00e0 travers leur engagement<\/strong>. Ce type de contenus v\u00e9hicule un niveau certain d\u2019\u00e9motions (fiert\u00e9, surprise, joie, approbation\u2026) et sont donc particuli\u00e8rement <strong>efficaces pour stimuler la curiosit\u00e9, l\u2019attention des salari\u00e9s<\/strong> qui sont tent\u00e9s de r\u00e9agir spontan\u00e9ment par des \u00ab j\u2019aime \u00bb, \u00ab commentaires \u00bb et des \u00ab partages \u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2068fd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2068fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ae0ab15\" data-id=\"ae0ab15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-621fe2b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"621fe2b4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f034472\" data-id=\"6f034472\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29b1726d elementor-widget elementor-widget-heading\" data-id=\"29b1726d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les contenus \"froids\" : des donn\u00e9es structurantes pour onboarder et fid\u00e9liser<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-10fd3b73 e-flex e-con-boxed e-con e-parent\" data-id=\"10fd3b73\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67f48cd3 e-flex e-con-boxed e-con e-child\" data-id=\"67f48cd3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aba7599 elementor-widget elementor-widget-image\" data-id=\"3aba7599\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/campaign-creators-e6n7uoEnYbA-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-12439\" alt=\"Employ\u00e9s engag\u00e9s au bureau\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/campaign-creators-e6n7uoEnYbA-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/campaign-creators-e6n7uoEnYbA-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/campaign-creators-e6n7uoEnYbA-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/campaign-creators-e6n7uoEnYbA-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/campaign-creators-e6n7uoEnYbA-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/campaign-creators-e6n7uoEnYbA-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13b5eacf e-flex e-con-boxed e-con e-child\" data-id=\"13b5eacf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77a75baa elementor-widget elementor-widget-text-editor\" data-id=\"77a75baa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour stimuler l&rsquo;engagement, dans l\u2018intranet, on privil\u00e9gie souvent les contenus \u00ab\u00a0chauds\u00a0\u00bb en raison de leur lien imm\u00e9diat avec l&rsquo;actualit\u00e9. C\u2019est en partie vrai ! Pour autant, il ne faut pas n\u00e9gliger les contenus \u00ab\u00a0froids\u00a0\u00bb, car ils sont aussi <strong>importants pour int\u00e9grer les nouveaux arrivants<\/strong> et, de mani\u00e8re plus g\u00e9n\u00e9rale, <strong>accompagner et faciliter la vie des employ\u00e9s dans leurs t\u00e2ches au quotidien<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42a8c40d elementor-widget elementor-widget-text-editor\" data-id=\"42a8c40d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Deux raisons expliquent cela :<\/p><ul><li>En premier lieu, les contenus froids permettent de <strong>d\u00e9couvrir et d\u2019approfondir des sujets g\u00e9n\u00e9raux autant que sp\u00e9cifiques sur l\u2019entreprise<\/strong> : son organisation, le rappel de sa mission et de ses valeurs, ses programmes et ses engagements, ses activit\u00e9s et diff\u00e9rents m\u00e9tiers, etc. Ces informations offrent une <strong>lecture commune des valeurs et de la culture de l&rsquo;entreprise<\/strong>. Elles <strong>renforcent l&rsquo;engagement<\/strong> pour toutes celles et ceux qui partagent ces m\u00eames r\u00e9f\u00e9rences.<\/li><li>En second lieu, <strong>l\u2019int\u00e9r\u00eat suscite l\u2019engagement<\/strong>. En d\u2019autres termes, plus les contenus seront per\u00e7us comme utiles et pertinents pour les lecteurs, plus ces derniers auront tendance \u00e0 revenir plus r\u00e9guli\u00e8rement sur l&rsquo;intranet !<br \/>C\u2019est donc bien <strong>l\u2019aspect serviciel de l\u2019intranet, centr\u00e9 sur les besoins de l\u2019utilisateur<\/strong>, qui <strong>g\u00e9n\u00e8re de la r\u00e9tention et de l\u2019engagement<\/strong>. Il est donc important, dans l\u2019intranet, de permettre l\u2019acc\u00e8s direct en un ou quelques clics \u00e0 du contenu et \u00e0 une base documentaire de r\u00e9f\u00e9rence (organisation, RH, etc\u2026) tout comme \u00e0 des applications m\u00e9tiers.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b3203f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b3203f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-644416b1\" data-id=\"644416b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ba1dd5b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7ba1dd5b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f7fdcbd\" data-id=\"2f7fdcbd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15ed9767 elementor-widget elementor-widget-heading\" data-id=\"15ed9767\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De la n\u00e9cessit\u00e9 de bien penser l\u2019architecture d\u2019information de son intranet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ced734d elementor-widget-widescreen__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ced734d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La conception de l&rsquo;architecture de votre intranet rev\u00eat une grande importance pour <strong>garantir une exp\u00e9rience utilisateur optimale<\/strong>. La mani\u00e8re dont les contenus sont agenc\u00e9s, \u00e0 travers les <strong>menus<\/strong>, les <strong>sous-menus<\/strong> et les <strong>pages internes<\/strong>, fa\u00e7onne la perception de l&rsquo;information et a un impact direct sur le niveau de satisfaction et d&rsquo;engagement des utilisateurs.<\/p><p><br \/>Aussi, si vous avez un projet de d\u00e9veloppement ou de refonte d\u2019intranet, prenez donc le temps de <strong>vous poser les bonnes questions<\/strong> et de <strong>comprendre les besoins de toutes les parties prenantes<\/strong> qu\u2019il s\u2019agisse de la direction, des diff\u00e9rents m\u00e9tiers, des fonctions support ou des collaborateurs\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-237f77c e-flex e-con-boxed e-con e-parent\" data-id=\"237f77c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d7a4b0e e-flex e-con-boxed e-con e-child\" data-id=\"d7a4b0e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa2f97 elementor-widget elementor-widget-image\" data-id=\"4aa2f97\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/brands-people-riX6HX3gCZk-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-12444\" alt=\"un homme \u00e9crit sur un post it\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/brands-people-riX6HX3gCZk-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/brands-people-riX6HX3gCZk-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/brands-people-riX6HX3gCZk-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/brands-people-riX6HX3gCZk-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/brands-people-riX6HX3gCZk-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/brands-people-riX6HX3gCZk-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec0b78e e-flex e-con-boxed e-con e-child\" data-id=\"ec0b78e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-844c7a4 elementor-widget elementor-widget-text-editor\" data-id=\"844c7a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Posez-vous des questions essentielles : <em>Quel est le but de l&rsquo;intranet ? Quels sont les objectifs strat\u00e9giques et op\u00e9rationnels que vous visez ? Y a-t-il des groupes sp\u00e9cifiques d&rsquo;utilisateurs et des parcours \u00e0 prendre en compte ? Quelles informations sont cruciales \u00e0 communiquer et \u00e0 quel niveau de d\u00e9tail ? Pouvez-vous garantir que les informations sont fiables et \u00e0 jour ? Comment organiser les rubriques pour \u00e9quilibrer les besoins m\u00e9tiers et les besoins des collaborateurs ?<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e8a07 elementor-widget-widescreen__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"94e8a07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les r\u00e9ponses \u00e0 ces questions guideront la<strong> structure d&rsquo;information<\/strong> et les <strong>principes de navigation<\/strong> de votre intranet. Cette r\u00e9flexion approfondie est essentielle pour <strong>transformer votre intranet en un canal de communication \u00e0 la fois utile et populaire<\/strong> au sein de votre organisation.<\/p><p>\u00a0<\/p><p>Ce processus de (re)d\u00e9finition des contenus et rubriques repr\u00e9sente \u00e9galement une opportunit\u00e9 pr\u00e9cieuse pour <strong>aligner votre intranet sur la strat\u00e9gie globale de l\u2019entreprise<\/strong>. Par exemple, si votre entreprise met en avant des valeurs telles que l&rsquo;autonomie et la transversalit\u00e9, il est pertinent de r\u00e9fl\u00e9chir \u00e0 l&rsquo;int\u00e9gration de rubriques telles que \u00ab\u00a0Support\u00a0\u00bb ou \u00ab\u00a0Comment faire pour\u2026 ?\u00a0\u00bb dans les menus, pour faciliter l&rsquo;acc\u00e8s aux ressources et services incontournables. Vous devrez \u00e9galement r\u00e9fl\u00e9chir avec soin \u00e0 l&rsquo;ordre des onglets, car cela aura un impact significatif sur l&rsquo;exp\u00e9rience de l&rsquo;utilisateur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b8861 elementor-widget elementor-widget-image\" data-id=\"f2b8861\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"50\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/dormakaba.png\" class=\"attachment-large size-large wp-image-12425\" alt=\"Capture menu intranet dormakaba\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/dormakaba.png 600w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/dormakaba-300x25.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/dormakaba-18x2.png 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee502a elementor-widget elementor-widget-image\" data-id=\"7ee502a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"56\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/visa.png\" class=\"attachment-large size-large wp-image-12426\" alt=\"Capture menu intranet visa\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/visa.png 596w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/visa-300x28.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/09\/visa-18x2.png 18w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41664e0 elementor-widget-widescreen__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"41664e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Exemples de menus d\u2019intranet<\/em><br \/><em>Chaque menu refl\u00e8te la culture de l\u2019entreprise et met, selon l\u2019organisation, et l\u2019ordre des rubriques<\/em><br \/><em>l\u2019accent sur l\u2019information corporate, les m\u00e9tiers, le collaboratif, etc.<\/em><br \/><em>Source : <span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.steptwo.com.au\/iia\/\">Intranet and Digital Workplace Awards<\/a><\/span><\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6749fd6c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6749fd6c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-52440be1\" data-id=\"52440be1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69843076 elementor-widget elementor-widget-heading\" data-id=\"69843076\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CE QU\u2019IL FAUT RETENIR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a6df56 elementor-widget elementor-widget-text-editor\" data-id=\"59a6df56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En conclusion, les contenus, qu&rsquo;ils soient \u00ab\u00a0chauds\u00a0\u00bb ou \u00ab\u00a0froids \u00ab\u00a0, se r\u00e9v\u00e8lent \u00eatre des outils puissants pour renforcer l\u2019impact de votre intranet, l&rsquo;engagement et la satisfaction des collaborateurs et c&rsquo;est bien <strong>la vari\u00e9t\u00e9 des contenus et des formats \u00e9ditoriaux<\/strong> qui permet de capter l&rsquo;attention des lecteurs et maintenir, dans la dur\u00e9e, leur int\u00e9r\u00eat.<\/p><p>Rappelons toutefois que <strong>l&rsquo;alignement entre l&rsquo;offre de contenus, la strat\u00e9gie et la culture de l&rsquo;organisation reste essentiel<\/strong> pour faire de votre intranet la pierre angulaire de votre dispositif de communication digitale. Pour y parvenir, il est<strong> imp\u00e9ratif d&rsquo;interroger les parties prenantes et de les impliquer dans l&rsquo;\u00e9laboration de la strat\u00e9gie \u00e9ditoriale et la cr\u00e9ation de contenus<\/strong>, de la direction, aux m\u00e9tiers, du r\u00e9seau de contributeurs jusqu\u2019aux collaborateurs.<\/p><p>Le choix d\u2019une<strong> communication plus d\u00e9centralis\u00e9e et plus enracin\u00e9e dans le local et les m\u00e9tiers<\/strong> permet, in fine, de <strong>donner envie \u00e0 chaque salari\u00e9, de s\u2019informer, d\u2019apprendre, d\u2019\u00e9changer et de s\u2019impliquer \u00e0 son niveau<\/strong>, dans l\u2019organisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-1d833046 elementor-hidden-mobile\" data-id=\"1d833046\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-54b3b4aa e-flex e-con-boxed e-con e-parent\" data-id=\"54b3b4aa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-502d1c28 e-flex e-con-boxed e-con e-child\" data-id=\"502d1c28\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-65d146a4 e-flex e-con-boxed e-con e-child\" data-id=\"65d146a4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f17f61e e-flex e-con-boxed e-con e-child\" data-id=\"6f17f61e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72c0823a elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-widescreen-2 elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"72c0823a\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2968397c e-con-full e-flex e-con e-child\" data-id=\"2968397c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf092c3 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"7bf092c3\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/fr.linkedin.com\/in\/isabellehoudaille-conseil-marketing-innovation-facilitation\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2022\/07\/Isa-H-300x300.png\" alt=\"Image de Isabelle Houdaille&lt;br&gt;&lt;p id=&quot;mr-formation&quot;&gt;Consultante senior&lt;\/p&gt;\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fr.linkedin.com\/in\/isabellehoudaille-conseil-marketing-innovation-facilitation\">\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tIsabelle Houdaille<br><p id=\"mr-formation\">Consultante senior<\/p>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p><a href=\"linkedin.com.com\" target=\"blank\"><br \/>\n<!--Changer le lien linkedin au dessus --><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/\/wp-content\/uploads\/2022\/06\/linkedin.svg\" class=\"mb-linkedin-icon\"><\/a><\/p>\n<p><!-- Ne pas supprimer le contenu ci dessus. Le lien pour linkedin se met en \"\" dans href=\"\"--><\/p>\n<p class=\"lh\">\nIsabelle Houdaille est consultante en transformation digitale interne et facilitatrice en dynamiques collectives. Elle se passionne pour tous les sujets li\u00e9s \u00e0 l\u2019exp\u00e9rience collaborateur, l\u2019engagement, la communication et le design de services.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f304282 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"6f304282\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#00316B\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">RETOUR AUX ARTICLES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc6c9c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7bc6c9c6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b7fd974 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3b7fd974\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-3739c9d5 elementor-hidden-mobile\" data-id=\"3739c9d5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-69c4418a\" data-id=\"69c4418a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30c2ea68 elementor-widget elementor-widget-heading\" data-id=\"30c2ea68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CES ARTICLES <br>PEUVENT VOUS INT\u00c9RESSER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea5ae46 elementor-widget elementor-widget-wp-widget-block\" data-id=\"7ea5ae46\" data-element_type=\"widget\" data-widget_type=\"wp-widget-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section id=\"last-blog-block\">\n    <div class=\"row\">\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/fr\/intranet-2026-tendances-cms-ia-experience-collaborateur\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" width=\"2560\" height=\"1710\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"intranet tendances 2026\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-1024x684.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-768x513.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-1536x1026.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-2048x1368.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #D6DBFA;\">Tendances<\/div>\n            <div class=\"aj-blog-card-title\">INTRANET 2026 : TENDANCES DES CMS, IA G\u00c9N\u00c9RATIVE ET EXP\u00c9RIENCE COLLABORATEUR EN PLEINE TRANSFORMATION<\/div>\n            <div class=\"aj-blog-card-content\">\n            En 2026, les CMS intranet \u00e9voluent vers des plateformes d\u2019exp\u00e9rience collaborateur int\u00e9grant IA, personnalisation et communaut\u00e9s, tout en posant de nouveaux enjeux de gouvernance.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/fr\/leadership-ia-generative-management\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Leadership lead team\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Id\u00e9es<\/div>\n            <div class=\"aj-blog-card-title\">LEADERSHIP \u00c0 L\u2019HEURE DE L\u2019IA\u00a0: COMMENT ACCOMPAGNER LES \u00c9QUIPES DANS LA TRANSFORMATION DU TRAVAIL\u00a0?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Comment l\u2019IA g\u00e9n\u00e9rative transforme le leadership et red\u00e9finit le r\u00f4le des managers dans un travail de plus en plus hybride et augment\u00e9.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/fr\/travail-hybride-2026\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"travail hybride \u00e9cran r\u00e9union\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Id\u00e9es<\/div>\n            <div class=\"aj-blog-card-title\">COMMENT \u00c9VOLUE LE TRAVAIL\u00a0HYBRIDE EN 2026 ?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Retour au bureau, mont\u00e9e en puissance de l\u2019IA g\u00e9n\u00e9rative, nouvelles exigences manag\u00e9riales : o\u00f9 en est r\u00e9ellement le travail hybride en 2026 ?            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n          <\/div>\n  <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-5fae0c23 elementor-hidden-mobile\" data-id=\"5fae0c23\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2793176f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2793176f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-45f23821 elementor-hidden-mobile\" data-id=\"45f23821\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div 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votre disposition !\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-682d08b3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"682d08b3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTEZ-NOUS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-4a97c5bf elementor-hidden-mobile\" data-id=\"4a97c5bf\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-742ac92d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"742ac92d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-336fba5d elementor-hidden-mobile\" data-id=\"336fba5d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-a176bbb\" data-id=\"a176bbb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60489e98 elementor-widget elementor-widget-heading\" data-id=\"60489e98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NEWSLETTER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6296c98d elementor-widget elementor-widget-text-editor\" data-id=\"6296c98d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPour ne rien rater, abonnez-vous \u00e0 la newsletter d\u2019Arctus\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350e8232 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"350e8232\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-sink\" href=\"https:\/\/arctus.us6.list-manage.com\/subscribe?u=e0c770a160f747e0d4b0e7f4b&#038;id=04d57c341d\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#00316B\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S\u2019ABONNER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-2f49ea5c elementor-hidden-mobile\" data-id=\"2f49ea5c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A l&rsquo;heure o\u00f9 les communicants internes sont de plus en plus sollicit\u00e9s dans les organisations sur des sujets cl\u00e9s tels que la productivit\u00e9, la r\u00e9tention des talents et l&rsquo;innovation, il est important de comprendre comment activer efficacement les leviers de la communication digitale pour engager pleinement les collaborateurs. Cette s\u00e9rie de trois articles consacr\u00e9s aux [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12440,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Intranet, levier d&#039;engagement : les contenus au c\u0153ur de la strat\u00e9gie<\/title>\n<meta name=\"description\" content=\"Comment favoriser l&#039;engagement gr\u00e2ce \u00e0 l&#039;ntranet ? 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