{"id":12611,"date":"2023-10-18T09:45:25","date_gmt":"2023-10-18T07:45:25","guid":{"rendered":"https:\/\/www.arctus.com\/?p=12611"},"modified":"2025-02-21T17:08:30","modified_gmt":"2025-02-21T16:08:30","slug":"intranet-engagement-contenus-formats","status":"publish","type":"post","link":"https:\/\/www.arctus.com\/fr\/intranet-engagement-contenus-formats\/","title":{"rendered":"INTRANET &amp; LEVIERS D&rsquo;ENGAGEMENT\u00a0: CHOISIR DES CONTENUS AU FORMAT ENGAGEANT POUR CAPTER L&rsquo;ATTENTION DE VOS LECTEURS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12611\" class=\"elementor elementor-12611\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75affae elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"75affae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-36e01c5f elementor-hidden-mobile\" data-id=\"36e01c5f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-dfcc59d\" data-id=\"dfcc59d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f700d7b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5f700d7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2b5e781a\" data-id=\"2b5e781a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7fdef904\" data-id=\"7fdef904\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-461feb45 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"461feb45\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca0e06c elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"4ca0e06c\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Temps de lecture :<\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3d8ecf19 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3d8ecf19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-407e7842\" data-id=\"407e7842\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb894b6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bb894b6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-86e5caf\" data-id=\"86e5caf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91474d7 elementor-widget elementor-widget-heading\" data-id=\"91474d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">INTRANET &amp; LEVIERS D&rsquo;ENGAGEMENT\u00a0: CHOISIR DES CONTENUS AU FORMAT ENGAGEANT POUR CAPTER L&rsquo;ATTENTION DE VOS LECTEURS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1650a3fd elementor-reverse-tablet_extra elementor-reverse-tablet elementor-reverse-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1650a3fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7e7a98b0\" data-id=\"7e7a98b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65e41ca7 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"65e41ca7\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2022\/07\/Isa-H-300x300.png\" alt=\"Image de Isabelle Houdaille\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tIsabelle Houdaille\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>18 octobre 2023<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78fbde1c elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"78fbde1c\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/john-schnobrich-FlPc9_VocJ4-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-12654\" alt=\"\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/john-schnobrich-FlPc9_VocJ4-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/john-schnobrich-FlPc9_VocJ4-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/john-schnobrich-FlPc9_VocJ4-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/john-schnobrich-FlPc9_VocJ4-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/john-schnobrich-FlPc9_VocJ4-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/john-schnobrich-FlPc9_VocJ4-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-1006320 elementor-hidden-mobile\" data-id=\"1006320\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bd44157 elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"3bd44157\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-77e07e7f elementor-hidden-mobile\" data-id=\"77e07e7f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6402b21\" data-id=\"6402b21\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cb05004 elementor-widget elementor-widget-heading\" data-id=\"2cb05004\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Nous avons d\u00e9but\u00e9 une s\u00e9rie de trois articles d\u00e9di\u00e9e aux intranets d'entreprise dans laquelle vous d\u00e9couvrirez des solutions pratiques pour optimiser votre communication interne et gagner en impact gr\u00e2ce \u00e0 votre intranet. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46bb5bec elementor-widget elementor-widget-text-editor\" data-id=\"46bb5bec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour rappel, cette s\u00e9rie abordera :<\/p><ul><li>l&rsquo;organisation et l&rsquo;animation de votre intranet en pla\u00e7ant les contenus au c\u0153ur de votre strat\u00e9gie<\/li><li>Le choix des contenus au format engageant pour capter l&rsquo;attention de vos lecteurs<\/li><li>la mise en place d&rsquo;un mod\u00e8le de contributions adapt\u00e9<\/li><\/ul><p><strong>Voyons dans ce second article les formats qui engagent et comment les choisir pour valoriser votre contenu.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ffd064f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2ffd064f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-150652fd\" data-id=\"150652fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-116ea6f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"116ea6f6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-619590dd\" data-id=\"619590dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20f21cac elementor-widget elementor-widget-heading\" data-id=\"20f21cac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La diversit\u00e9 des formats : un moyen pour maintenir les lecteurs engag\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a45c8a elementor-widget elementor-widget-text-editor\" data-id=\"49a45c8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le niveau d\u2019int\u00e9r\u00eat et d&rsquo;attention sur l\u2019intranet peut varier, comme on a pu le lire <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.arctus.com\/fr\/intranet-engagement-contenus-strategie\/\">dans cet article<\/a><\/span><\/span>, en fonction de la nature du contenu et de sa pertinence pour l&rsquo;utilisateur, ainsi que du contexte dans lequel il est consult\u00e9.<\/p><p>\u00a0<\/p><p>Cependant, la pr\u00e9sentation de l&rsquo;information, son format et sa qualit\u00e9 jouent \u00e9galement un r\u00f4le important. En revanche, et c\u2019est ce que r\u00e9v\u00e8le <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.arctus.com\/fr\/studies\/observatoire-intranet-communication-digitale\/\">l\u2019Observatoire de l\u2019Intranet &amp; du digital interne 2023<\/a><\/span><\/span> men\u00e9 par Arctus, la cl\u00e9 de la satisfaction ne r\u00e9side pas dans un format sp\u00e9cifique, mais dans la diversit\u00e9 des formats propos\u00e9s.<br \/><br \/>L&rsquo;\u00e9tude d\u00e9montre qu&rsquo;un intranet offrant huit formats \u00e9ditoriaux ou plus atteint un taux de satisfaction de 42 %, avec seulement 28 % d&rsquo;utilisateurs insatisfaits. En revanche, en se limitant \u00e0 deux formats \u00e9ditoriaux ou moins, la satisfaction chute \u00e0 36 %, tandis que le taux d&rsquo;insatisfaction grimpe \u00e0 50 %.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8790f81 elementor-widget elementor-widget-html\" data-id=\"8790f81\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe style=\"border: none;\" title=\"Satisfaction \/ Nombre de formats \u00e9ditoriaux\" src=\"https:\/\/s1.sphinxonline.net\/tiny\/v\/BZmfrGsRO0??src=embed\" width=\"500\" height=\"300\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59105f87 elementor-widget elementor-widget-text-editor\" data-id=\"59105f87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une analyse rapide de vos statistiques intranet vous fournira d\u2019ailleurs des informations cl\u00e9s sur la dur\u00e9e de consultation par visite et par page et vous permettra d\u2019identifier les leviers \u00e0 activer en fonction de vos priorit\u00e9s.<br \/><br \/>Pour diversifier vos contenus, voici quelques suggestions de formats qui vous aideront \u00e0 valoriser vos informations et \u00e0 maximiser leur impact :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-577f0e5 elementor-widget elementor-widget-text-editor\" data-id=\"577f0e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Les br\u00e8ves ou articles : <\/strong>Les articles, qu&rsquo;ils soient brefs ou approfondis, restent un moyen puissant de communication, particuli\u00e8rement appr\u00e9ci\u00e9 par 68 % des collaborateurs, selon les r\u00e9sultats de l&rsquo;Observatoire d&rsquo;Arctus. Cependant, \u00e9vitez les formats trop longs qui d\u00e9couragent de plus en plus les lecteurs.<\/p><p>N\u00e9anmoins, pour chaque production \u00e9crite, soignez la pr\u00e9sentation de votre article et suivez ces quelques r\u00e8gles de base : int\u00e9grez des titres, des sous-titres, utilisez, dans un usage raisonn\u00e9, le gras, l&rsquo;italique et les liste \u00e0 puces, les couleurs, les emojis, ins\u00e9rer une ou des images pour rendre le contenu attrayant et lisible, surtout pour les lecteurs press\u00e9s.<br \/><br \/><strong>Les formats dynamiques<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3857c324 e-flex e-con-boxed e-con e-parent\" data-id=\"3857c324\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-513072ba e-flex e-con-boxed e-con e-child\" data-id=\"513072ba\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2579368 elementor-widget elementor-widget-image\" data-id=\"2579368\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/4905784-1024x683.jpg\" class=\"attachment-large size-large wp-image-12639\" alt=\"intranet engagement contenu format vid\u00e9o\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/4905784-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/4905784-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/4905784-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/4905784-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/4905784-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/4905784-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3645cfd2 e-flex e-con-boxed e-con e-child\" data-id=\"3645cfd2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4162400 elementor-widget elementor-widget-text-editor\" data-id=\"4162400\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>les vid\u00e9os<\/strong> : en mati\u00e8re de formats dynamiques, les vid\u00e9os sont sans conteste les plus appr\u00e9ci\u00e9es des employ\u00e9s (73 % selon l&rsquo;Observatoire d&rsquo;Arctus).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d196e elementor-widget elementor-widget-text-editor\" data-id=\"b3d196e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Elles s&rsquo;alignent parfaitement avec les tendances actuelles des m\u00e9dias sociaux, caract\u00e9ris\u00e9es par une consommation rapide de contenu. Ce qui est particuli\u00e8rement int\u00e9ressant, c&rsquo;est que les vid\u00e9os n&rsquo;ont plus besoin d&rsquo;\u00eatre excessivement \u00e9labor\u00e9es pour \u00eatre appr\u00e9ci\u00e9es. Au contraire, c&rsquo;est le format spontan\u00e9, inspir\u00e9 des selfies, qui remporte le plus de succ\u00e8s. En d&rsquo;autres termes, l&rsquo;authenticit\u00e9, m\u00eame avec ses imperfections, pr\u00e9vaut.<\/p><p>\u00a0<\/p><p>Exemples d&rsquo;utilisations efficaces de vid\u00e9os vues chez nos clients et r\u00e9alis\u00e9 \u00e0 partir d\u2019un simple smartphone:<\/p><ul><li>Visite de site avec un commentateur derri\u00e8re la cam\u00e9ra<\/li><li>Pr\u00e9sentation d&rsquo;une \u00e9quipe dans un style \u00ab\u00a0sur le vif\u00a0\u00bb<\/li><li>Une s\u00e9rie de mini-documentaires sur les directions cl\u00e9s d&rsquo;une entreprise, mettant en avant les \u00e9quipes<\/li><li>Pr\u00e9sentation de la future strat\u00e9gie racont\u00e9e par le dirigeant, visitant plusieurs sites et r\u00e9pondant aux questions des directeurs de Business Units\u2026<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bb150d e-flex e-con-boxed e-con e-parent\" data-id=\"9bb150d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee8cf33 e-flex e-con-boxed e-con e-child\" data-id=\"ee8cf33\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1231ba elementor-widget elementor-widget-image\" data-id=\"a1231ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"521\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/gul-1024x667.jpg\" class=\"attachment-large size-large wp-image-12633\" alt=\"intranet engagement contenu format\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/gul-1024x667.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/gul-300x195.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/gul-768x500.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/gul-1536x1000.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/gul-2048x1334.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/gul-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8275b2 e-flex e-con-boxed e-con e-child\" data-id=\"d8275b2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0cbcd3 elementor-widget elementor-widget-text-editor\" data-id=\"e0cbcd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Le carrousel<\/strong> : ce format permet de pr\u00e9senter des informations de mani\u00e8re s\u00e9quentielle, concise et visuelle, facilement m\u00e9morisable.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-415f78f elementor-widget elementor-widget-text-editor\" data-id=\"415f78f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C\u2019est un format polyvalent, qui peut \u00eatre utilis\u00e9 pour pr\u00e9senter des t\u00e9moignages d&#8217;employ\u00e9s, des r\u00e9sultats de sondages internes, des actualit\u00e9s de l&rsquo;entreprise, des avantages sociaux, des directives de s\u00e9curit\u00e9, des \u00e9v\u00e9nements \u00e0 venir, expliquer des processus, mettre en avant des points cl\u00e9s et favoriser l&rsquo;interaction des employ\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dd5f80 e-con-full e-flex e-con e-parent\" data-id=\"0dd5f80\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-36f3273 e-flex e-con-boxed e-con e-child\" data-id=\"36f3273\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21e2203 elementor-widget elementor-widget-image\" data-id=\"21e2203\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/Infographie-2019-PNG-300x300.png\" class=\"attachment-medium size-medium wp-image-12638\" alt=\"intranet engagement contenu format infographie\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/Infographie-2019-PNG-300x300.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/Infographie-2019-PNG-150x150.png 150w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/Infographie-2019-PNG-768x771.png 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/Infographie-2019-PNG-12x12.png 12w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/Infographie-2019-PNG.png 865w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9581570 e-flex e-con-boxed e-con e-child\" data-id=\"9581570\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-520ff7c elementor-widget elementor-widget-text-editor\" data-id=\"520ff7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Les infographies<\/strong> : elles sont particuli\u00e8rement adapt\u00e9es pour mettre en avant des informations cl\u00e9s \u00e0 capter rapidement ou pour pr\u00e9senter des concepts complexes tels que des processus, parcours, des r\u00e9sultats d\u2019enqu\u00eates\u2026, de mani\u00e8re simple, p\u00e9dagogique et attrayante. Des outils en ligne, comme Canva, peuvent vous aider \u00e0 cr\u00e9er des infographies professionnelles de qualit\u00e9, adapt\u00e9es \u00e0 votre univers graphique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-285f232 e-con-full e-flex e-con e-parent\" data-id=\"285f232\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1d7c853 e-flex e-con-boxed e-con e-child\" data-id=\"1d7c853\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41b964e elementor-widget elementor-widget-image\" data-id=\"41b964e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"515\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/PODCAST.png\" class=\"attachment-large size-large wp-image-12640\" alt=\"intranet engagement contenu format podcast\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/PODCAST.png 882w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/PODCAST-300x193.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/PODCAST-768x495.png 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2023\/10\/PODCAST-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f93eed4 e-flex e-con-boxed e-con e-child\" data-id=\"f93eed4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5c852 elementor-widget elementor-widget-text-editor\" data-id=\"2d5c852\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Les podcasts :<\/strong> le podcast a le vent en poupe\u2026 mais, pour \u00eatre \u00e9cout\u00e9, son format, sa dur\u00e9e doit s\u2019adapter aux habitudes et environnement de travail de votre audience ! Qu&rsquo;il s&rsquo;agisse d&rsquo;interviews approfondies avec des leaders de l&rsquo;entreprise ou de t\u00e9moignages de communaut\u00e9s d\u2019int\u00e9r\u00eat, le podcast fournit une dimension sonore d\u2019exception et de totale proximit\u00e9 entre les interview\u00e9s et leur audience. Avant de vous lancer dans la production d\u2019un podcast, proc\u00e9dez par \u00e9tapes et surtout tester vos id\u00e9es aupr\u00e8s de votre cible\u00a0!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-698912cb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"698912cb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-12f3a4f5\" data-id=\"12f3a4f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1593960b elementor-widget elementor-widget-heading\" data-id=\"1593960b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce qu\u2019il faut retenir <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38672ef1 elementor-widget elementor-widget-text-editor\" data-id=\"38672ef1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En r\u00e9sum\u00e9, pour renforcer l&rsquo;engagement des collaborateurs via l&rsquo;intranet, diversifiez les formats de contenus\u00a0! Optez pour une communication authentique, avec des articles structur\u00e9s, des vid\u00e9os spontan\u00e9es, des carrousels informatifs, des infographies claires et des podcasts cibl\u00e9s et cr\u00e9atifs, adapt\u00e9s \u00e0 votre public. Cette vari\u00e9t\u00e9 de formats est la cl\u00e9 pour captiver l&rsquo;attention de vos lecteurs et maximiser l&rsquo;impact de votre communication interne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-12fb180a elementor-hidden-mobile\" data-id=\"12fb180a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7ad5da76 e-flex e-con-boxed e-con e-parent\" data-id=\"7ad5da76\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2cf8b23e e-flex e-con-boxed e-con e-child\" data-id=\"2cf8b23e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6679fac3 e-flex e-con-boxed e-con e-child\" data-id=\"6679fac3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-21f19f4e e-flex e-con-boxed e-con e-child\" data-id=\"21f19f4e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61a9e8c3 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-widescreen-2 elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"61a9e8c3\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-354746a1 e-con-full e-flex e-con e-child\" data-id=\"354746a1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c97eadd elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"6c97eadd\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/fr.linkedin.com\/in\/isabellehoudaille-conseil-marketing-innovation-facilitation\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2022\/07\/Isa-H-300x300.png\" alt=\"Image de Isabelle Houdaille&lt;br&gt;&lt;p id=&quot;mr-formation&quot;&gt;Consultante senior&lt;\/p&gt;\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fr.linkedin.com\/in\/isabellehoudaille-conseil-marketing-innovation-facilitation\">\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tIsabelle Houdaille<br><p id=\"mr-formation\">Consultante senior<\/p>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p><a href=\"linkedin.com.com\" target=\"blank\"><br \/>\n<!--Changer le lien linkedin au dessus --><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/\/wp-content\/uploads\/2022\/06\/linkedin.svg\" class=\"mb-linkedin-icon\"><\/a><\/p>\n<p><!-- Ne pas supprimer le contenu ci dessus. Le lien pour linkedin se met en \"\" dans href=\"\"--><\/p>\n<p class=\"lh\">\nIsabelle Houdaille est consultante en transformation digitale interne et facilitatrice en dynamiques collectives. Elle se passionne pour tous les sujets li\u00e9s \u00e0 l\u2019exp\u00e9rience collaborateur, l\u2019engagement, la communication et le design de services.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-245691df elementor-align-right elementor-widget elementor-widget-button\" data-id=\"245691df\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#00316B\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">RETOUR AUX ARTICLES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa288c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5aa288c6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57828e45 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"57828e45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-10858f68 elementor-hidden-mobile\" data-id=\"10858f68\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2848c625\" data-id=\"2848c625\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-640441ca elementor-widget elementor-widget-heading\" data-id=\"640441ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CES ARTICLES <br>PEUVENT VOUS INT\u00c9RESSER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43010d2b elementor-widget elementor-widget-wp-widget-block\" data-id=\"43010d2b\" data-element_type=\"widget\" data-widget_type=\"wp-widget-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section id=\"last-blog-block\">\n    <div class=\"row\">\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/fr\/leadership-ia-generative-management\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" width=\"2560\" height=\"1706\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Leadership lead team\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Id\u00e9es<\/div>\n            <div class=\"aj-blog-card-title\">LEADERSHIP \u00c0 L\u2019HEURE DE L\u2019IA\u00a0: COMMENT ACCOMPAGNER LES \u00c9QUIPES DANS LA TRANSFORMATION DU TRAVAIL\u00a0?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Comment l\u2019IA g\u00e9n\u00e9rative transforme le leadership et red\u00e9finit le r\u00f4le des managers dans un travail de plus en plus hybride et augment\u00e9.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/fr\/travail-hybride-2026\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"travail hybride \u00e9cran r\u00e9union\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Id\u00e9es<\/div>\n            <div class=\"aj-blog-card-title\">COMMENT \u00c9VOLUE LE TRAVAIL\u00a0HYBRIDE EN 2026 ?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Retour au bureau, mont\u00e9e en puissance de l\u2019IA g\u00e9n\u00e9rative, nouvelles exigences manag\u00e9riales : o\u00f9 en est r\u00e9ellement le travail hybride en 2026 ?            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/fr\/arctus-lance-lobservatoire-du-travail-hybride-et-augmente-2026\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/Photos-mail-de-bienvenue-rubrique-2.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Lancement de l&#039;Observatoire du travail hybride 2026\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/Photos-mail-de-bienvenue-rubrique-2.png 900w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/Photos-mail-de-bienvenue-rubrique-2-300x200.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/Photos-mail-de-bienvenue-rubrique-2-768x512.png 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/Photos-mail-de-bienvenue-rubrique-2-18x12.png 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #FFDA01;\">Actualit\u00e9s<\/div>\n            <div class=\"aj-blog-card-title\">ARCTUS LANCE L\u2019OBSERVATOIRE DU TRAVAIL HYBRIDE ET AUGMENT\u00c9 2026<\/div>\n            <div class=\"aj-blog-card-content\">\n            Participez \u00e0 l\u2019Observatoire du travail hybride et augment\u00e9 2026 pour comprendre comment le travail hybride et l\u2019IA transforment les pratiques, le management et la gouvernance.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n          <\/div>\n  <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-698d4d8c elementor-hidden-mobile\" data-id=\"698d4d8c\" data-element_type=\"column\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UNE QUESTION, UN PROJET<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-587e59da elementor-widget elementor-widget-text-editor\" data-id=\"587e59da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNous nous tenons \u00e0 votre disposition !\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-748394f8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"748394f8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact\/\">\n\t\t\t\t\t\t<span 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPour ne rien rater, abonnez-vous \u00e0 la newsletter d\u2019Arctus\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-493714c8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"493714c8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-sink\" href=\"https:\/\/arctus.us6.list-manage.com\/subscribe?u=e0c770a160f747e0d4b0e7f4b&#038;id=04d57c341d\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#00316B\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S\u2019ABONNER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-6227ea0e elementor-hidden-mobile\" data-id=\"6227ea0e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div 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Pour rappel, cette s\u00e9rie abordera : l&rsquo;organisation et l&rsquo;animation de votre intranet en pla\u00e7ant les contenus au c\u0153ur de votre strat\u00e9gie Le choix [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12654,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Intranet &amp; leviers d&#039;engagement : quels formats de contenus choisir<\/title>\n<meta name=\"description\" content=\"Favoriser l&#039;engagement gr\u00e2ce \u00e0 l&#039;intranet : quels sont les formats qui engagent et comment les choisir pour valoriser votre contenu ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arctus.com\/fr\/intranet-engagement-contenus-formats\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INTRANET &amp; 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