{"id":13619,"date":"2024-02-23T15:00:02","date_gmt":"2024-02-23T14:00:02","guid":{"rendered":"https:\/\/www.arctus.com\/?p=13619"},"modified":"2025-02-21T17:08:27","modified_gmt":"2025-02-21T16:08:27","slug":"mesurer_impact_communication_interne_imperatif_exige","status":"publish","type":"post","link":"https:\/\/www.arctus.com\/fr\/mesurer_impact_communication_interne_imperatif_exige\/","title":{"rendered":"MESURER L\u2019IMPACT DE LA COMMUNICATION INTERNE DIGITALE UN \u00ab MUST HAVE \u00bb FACILIT\u00c9 PAR LA TECHNOLOGIE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13619\" class=\"elementor elementor-13619\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2509f589 elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"2509f589\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-a857083 elementor-hidden-mobile\" data-id=\"a857083\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-387de230\" data-id=\"387de230\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4874df2b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4874df2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3bdb16ab\" data-id=\"3bdb16ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4fc60340\" data-id=\"4fc60340\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eb0f39f elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4eb0f39f\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed97279 elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"2ed97279\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Temps de lecture :<\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-542c0da9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"542c0da9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-acf9420\" data-id=\"acf9420\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55bdb862 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"55bdb862\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3058b209\" data-id=\"3058b209\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35b964b8 elementor-widget elementor-widget-heading\" data-id=\"35b964b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">MESURER L\u2019IMPACT DE LA COMMUNICATION INTERNE DIGITALE UN \u00ab MUST HAVE \u00bb FACILIT\u00c9 PAR LA TECHNOLOGIE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a385e56 elementor-reverse-tablet_extra elementor-reverse-tablet elementor-reverse-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7a385e56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7b0b1690\" data-id=\"7b0b1690\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-438ef071 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"438ef071\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/Image1.jpg\" alt=\"Image de Sylvain Soundararadjou\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSylvain Soundararadjou\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>23 f\u00e9vrier 2024<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41bb1f52 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"41bb1f52\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-scaled.jpg\" class=\"attachment-full size-full wp-image-13659\" alt=\"r\u00e9union speech brainstorming mesure organisation Mesurer\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-4ae43e71 elementor-hidden-mobile\" data-id=\"4ae43e71\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1dccbb8b elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"1dccbb8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-6f5e0ae7 elementor-hidden-mobile\" data-id=\"6f5e0ae7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3a85ea68\" data-id=\"3a85ea68\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c6f735a elementor-widget elementor-widget-heading\" data-id=\"7c6f735a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Dans le milieu professionnel actuel, \u00e9valuer et am\u00e9liorer l'impact de la communication interne s'av\u00e8re essentiel, surtout face aux contraintes d\u2019engagement et d\u2019attractivit\u00e9. La difficult\u00e9 \u00e0 quantifier ses r\u00e9sultats, n\u00e9cessite l'utilisation de divers indicateurs, \u00e0 la fois quantitatifs et qualitatifs. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f5dc007 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3f5dc007\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59a37c39\" data-id=\"59a37c39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ddec060 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5ddec060\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6dc71fcd\" data-id=\"6dc71fcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fdcb590 elementor-widget elementor-widget-heading\" data-id=\"4fdcb590\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La communication interne : un essentiel dans la vie de l\u2019entreprise <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd7cef0 elementor-widget elementor-widget-text-editor\" data-id=\"3cd7cef0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour commencer , la communication interne repr\u00e9sente <b>l&rsquo;ensemble <\/b>des <b>actions men\u00e9es<\/b> par une organisation pour cr\u00e9er une<b> interaction significative entre les collaborateurs<\/b>. Son objectif principal est d&rsquo;assurer une circulation fluide des <u>informations<\/u>, des <u>valeurs<\/u> et des <u>objectifs<\/u> de l\u2019entreprise, \u00e0 travers tous les niveaux hi\u00e9rarchiques et d\u00e9partements, garantissant ainsi que chaque membre de l&rsquo;organisation reste align\u00e9 et bien inform\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2360fd elementor-widget elementor-widget-text-editor\" data-id=\"b2360fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Au-del\u00e0 des \u00e9changes d\u2019informations, la communication interne est un v\u00e9ritable outil de <b>motivation<\/b> des salari\u00e9s, en ce sens, elle est un pilier essentiel au fonctionnement du collectif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e80a20 elementor-widget elementor-widget-text-editor\" data-id=\"2e80a20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-primary );\">Selon la structure, la taille et les choix strat\u00e9giques de l&rsquo;entreprise, cette communication peut \u00eatre g\u00e9r\u00e9e par diff\u00e9rents d\u00e9partements de l\u2019organisation : la direction g\u00e9n\u00e9rale, la direction des ressources humaines ou encore la direction de la communication.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26edd95 elementor-widget elementor-widget-text-editor\" data-id=\"26edd95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-primary );\">Enfin , comme toute direction, la communication interne doit rendre compte de sa <b>performance<\/b>, au m\u00eame titre que la communication externe. La communication interne et externe sont <b>compl\u00e9mentaires <\/b>car elles ciblent diff\u00e9rents publics tout en contribuant \u00e0 l&rsquo;objectif global de l&rsquo;entreprise. Les outils d\u00e9ploy\u00e9s et les canaux de communication utilis\u00e9s diff\u00e8rent, mais ensemble, les deux formes de communication assurent une s<u>trat\u00e9gie de communication globale<\/u>, contribuant \u00e0 la coh\u00e9rence de l\u2019image, de la culture et des valeurs de l\u2019entreprise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea1241c elementor-widget elementor-widget-image\" data-id=\"3ea1241c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-pavel-danilyuk-8424587-1024x684.jpg\" class=\"attachment-large size-large wp-image-13657\" alt=\"r\u00e9union femmes bureau Impact organisation Mesurer\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-pavel-danilyuk-8424587-1024x684.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-pavel-danilyuk-8424587-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-pavel-danilyuk-8424587-768x513.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-pavel-danilyuk-8424587-1536x1026.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-pavel-danilyuk-8424587-18x12.jpg 18w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-pavel-danilyuk-8424587.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68b4536b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"68b4536b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29bbe29e\" data-id=\"29bbe29e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-369a4f48 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"369a4f48\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9bd85c2\" data-id=\"9bd85c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-544629f0 elementor-widget elementor-widget-heading\" data-id=\"544629f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mesurer la communication interne  pour mieux la piloter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-edecf39 elementor-widget elementor-widget-text-editor\" data-id=\"edecf39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">La communication interne a pour principal objectif de <b>diffuser de l&rsquo;information<\/b>. Elle se d\u00e9cline en trois flux : la communication <u>descendante<\/u> (des dirigeants vers les collaborateurs), la communication <u>ascendante<\/u> (des collaborateurs vers les dirigeants) et la communication <u>transversale<\/u>. L&rsquo;environnement professionnel actuel \u00e9voluant sans cesse, <b>comprendre l&rsquo;efficacit\u00e9 de sa communication interne est devenu imp\u00e9ratif<\/b>. Mesurer l&rsquo;impact des initiatives d\u00e9ploy\u00e9es permet d&rsquo;obtenir des conclusions pr\u00e9cises et instructives sur la strat\u00e9gie de communication interne de votre organisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac67ab7 elementor-widget elementor-widget-text-editor\" data-id=\"ac67ab7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Explorons les <b><u>cinq points cl\u00e9s<\/u><\/b> qui d\u00e9montrent pourquoi \u00e9valuer l&rsquo;impact de la communication interne est indispensable pour les entreprises\u00a0:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2aac2bc4 e-flex e-con-boxed e-con e-parent\" data-id=\"2aac2bc4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5bc8c23 e-con-full e-flex e-con e-child\" data-id=\"5bc8c23\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3513887 elementor-widget elementor-widget-image\" data-id=\"3513887\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/kevin-gonzalez-NXNaE9lu6w-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-13660\" alt=\"r\u00e9union meeting speech communication organisation impact mesure\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/kevin-gonzalez-NXNaE9lu6w-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/kevin-gonzalez-NXNaE9lu6w-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/kevin-gonzalez-NXNaE9lu6w-unsplash-768x513.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/kevin-gonzalez-NXNaE9lu6w-unsplash-1536x1025.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/kevin-gonzalez-NXNaE9lu6w-unsplash-2048x1367.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/kevin-gonzalez-NXNaE9lu6w-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2232fb63 e-flex e-con-boxed e-con e-child\" data-id=\"2232fb63\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44d2a433 elementor-widget elementor-widget-text-editor\" data-id=\"44d2a433\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #00316b;\"><strong>Transparence et clart\u00e9<\/strong><\/span> : De nos jours, l&rsquo;information circule \u00e0 toute vitesse,<b> s&rsquo;assurer que le bon message atteint les bonnes personnes<\/b> au bon moment est crucial. Mesurer l&rsquo;impact, de nos actions permet de v\u00e9rifier que notre communication est non seulement entendue, mais \u00e9galement comprise. Il est n\u00e9cessaire de prendre cet aspect en compte en effectuant des <u>enqu\u00eates<\/u>\u00a0et des <u>sondages<\/u>. En favorisant la <b>transparence<\/b>, la communication interne aide \u00e0 identifier les domaines n\u00e9cessitant des <u>am\u00e9liorations<\/u>, tout en r\u00e9duisant les <u>malentendus <\/u>et les conflits, cr\u00e9ant ainsi une <u>atmosph\u00e8re de travail positive<\/u>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10a8e62 e-flex e-con-boxed e-con e-parent\" data-id=\"10a8e62\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fe66245 e-con-full e-flex e-con e-child\" data-id=\"fe66245\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-034625d elementor-widget elementor-widget-image\" data-id=\"034625d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-tima-miroshnichenko-5439436-1024x683.jpg\" class=\"attachment-large size-large wp-image-13667\" alt=\"hommes feedback entretien bureau communication organisation Mesurer\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-tima-miroshnichenko-5439436-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-tima-miroshnichenko-5439436-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-tima-miroshnichenko-5439436-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-tima-miroshnichenko-5439436-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-tima-miroshnichenko-5439436-18x12.jpg 18w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/pexels-tima-miroshnichenko-5439436.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3c30e1 e-flex e-con-boxed e-con e-child\" data-id=\"f3c30e1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247cbda elementor-widget elementor-widget-text-editor\" data-id=\"247cbda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #00316b;\"><strong>Adaptation et r\u00e9activit\u00e9<\/strong><\/span> : Il est primordial de faciliter le <b>partage de connaissances<\/b> et d&rsquo;encourager la <b>culture du feedback<\/b> afin de recueillir des <u>informations<\/u> pr\u00e9cieuses qui vont permettre aux organisations d&rsquo;\u00eatre <b>r\u00e9actives <\/b>et <b>d&rsquo;adapter leurs strat\u00e9gies<\/b> aux besoins. On mesure \u00e9galement cet aspect avec diff\u00e9rents <u>sondages<\/u> pour obtenir des <u>retours<\/u> sur la qualit\u00e9 de la forme et la pertinence du contenu des actions mises en place ainsi que pour adapter sa strat\u00e9gie de communication.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71ddaee e-flex e-con-boxed e-con e-parent\" data-id=\"71ddaee\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8a34428 e-con-full e-flex e-con e-child\" data-id=\"8a34428\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecdc9a2 elementor-widget elementor-widget-image\" data-id=\"ecdc9a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_267983327-1024x683.jpeg\" class=\"attachment-large size-large wp-image-13666\" alt=\"\u00e9quipe interne contente statistiques communication organisation\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_267983327-1024x683.jpeg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_267983327-300x200.jpeg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_267983327-768x512.jpeg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_267983327-1536x1024.jpeg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_267983327-2048x1365.jpeg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_267983327-18x12.jpeg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2042a28 e-flex e-con-boxed e-con e-child\" data-id=\"2042a28\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6936314 elementor-widget elementor-widget-text-editor\" data-id=\"6936314\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #00316b;\"><strong>Engagement des employ\u00e9s<\/strong><\/span> : Des employ\u00e9s <b>bien inform\u00e9s<\/b> sont des employ\u00e9s <b>engag\u00e9s<\/b>. En <u>\u00e9valuant la r\u00e9ception<\/u> des communications (taux d\u2019ouverture, taux de clics, cartes thermiques des newsletters\u2026), l\u2019organisation peut ajuster ses strat\u00e9gies pour mieux <b>captiver <\/b>son <b>audience<\/b>, renfor\u00e7ant ainsi leur <b>sentiment d&rsquo;appartenance<\/b>. En mesurant les <i>indicateurs d\u2019engagement<\/i> (les \u00ab j\u2019aime \u00bb, les commentaires, les partages \/ republications\u2026), les entreprises obtiennent une vision claire de la <b>participation <\/b>des audiences cibl\u00e9es par les communications.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b796c7d e-flex e-con-boxed e-con e-parent\" data-id=\"b796c7d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-98d3f32 e-con-full e-flex e-con e-child\" data-id=\"98d3f32\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dedf1e0 elementor-widget elementor-widget-image\" data-id=\"dedf1e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_503106215-1024x683.jpeg\" class=\"attachment-large size-large wp-image-13665\" alt=\"femmes souriantes tableau bureau impact communication organisation\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_503106215-1024x683.jpeg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_503106215-300x200.jpeg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_503106215-768x513.jpeg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_503106215-1536x1025.jpeg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_503106215-2048x1367.jpeg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/AdobeStock_503106215-18x12.jpeg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ab9771 e-flex e-con-boxed e-con e-child\" data-id=\"4ab9771\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4538d37 elementor-widget elementor-widget-text-editor\" data-id=\"4538d37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #00316b;\"><strong>Culture d&rsquo;entreprise<\/strong><\/span> : Une communication interne efficace est le pilier d&rsquo;une <b>culture d&rsquo;entreprise solide<\/b>. En mesurant <u>l&rsquo;impact <\/u>de la communication interne, les entreprises s&rsquo;assurent que leurs messages, objectifs et valeurs sont <b>partag\u00e9s et incarn\u00e9s par tous<\/b>. La communication interne joue un r\u00f4le cl\u00e9 dans le <b>renforcement <\/b>de la <b>marque employeur<\/b>, en assurant que les employ\u00e9s soient r\u00e9guli\u00e8rement inform\u00e9s des <u>d\u00e9cisions<\/u> cruciales, des <u>d\u00e9veloppements<\/u> de l&rsquo;entreprise et de ses <u>performances<\/u>. Cette pratique \u00e9tablit un <b>climat de confiance<\/b>, <b>renforce <\/b>la <b>coh\u00e9sion <\/b>entre les membres de l&rsquo;\u00e9quipe, et encourage une <b>participation active <\/b>au succ\u00e8s collectif de l&rsquo;organisation.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90bd0b5 e-flex e-con-boxed e-con e-parent\" data-id=\"90bd0b5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a360cd e-con-full e-flex e-con e-child\" data-id=\"9a360cd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27114c5 elementor-widget elementor-widget-image\" data-id=\"27114c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"234\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/djim-loic-ft0-Xu4nTvA-unsplash-300x234.jpg\" class=\"attachment-medium size-medium wp-image-13661\" alt=\"temps horloge ressources organisation\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/djim-loic-ft0-Xu4nTvA-unsplash-300x234.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/djim-loic-ft0-Xu4nTvA-unsplash-1024x798.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/djim-loic-ft0-Xu4nTvA-unsplash-768x599.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/djim-loic-ft0-Xu4nTvA-unsplash-1536x1198.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/djim-loic-ft0-Xu4nTvA-unsplash-15x12.jpg 15w, https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/djim-loic-ft0-Xu4nTvA-unsplash.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c631faf e-flex e-con-boxed e-con e-child\" data-id=\"c631faf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-feb6103 elementor-widget elementor-widget-text-editor\" data-id=\"feb6103\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #00316b;\"><b>Optimisation des ressources<\/b><\/span> : Chaque entreprise dispose de ressources <b>limit\u00e9es<\/b>. Mesurer l&rsquo;impact des communications aide \u00e0 allouer le <b>temps<\/b>, le <b>budget <\/b>et les <b>efforts <\/b>l\u00e0 o\u00f9 ils seront les plus efficaces. Ainsi, mesurer le <u>retour sur investissement<\/u> d\u00e9montre l&rsquo;efficacit\u00e9 de la strat\u00e9gie de communication, en se basant principalement sur l&rsquo;analyse des <u>indicateurs cl\u00e9s de performance<\/u>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd4f81 elementor-widget elementor-widget-text-editor\" data-id=\"4dd4f81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En compl\u00e9ment, apr\u00e8s avoir soulign\u00e9 l&rsquo;importance de mesurer l&rsquo;impact de la communication interne de votre organisation, explorons comment l&rsquo;analyse des indicateurs cl\u00e9s de performance (KPI*) peut r\u00e9v\u00e9ler l&rsquo;efficacit\u00e9 des efforts de communication au sein de l&rsquo;entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-be6501a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"be6501a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24167d3\" data-id=\"24167d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0182113 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0182113\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fefc09b\" data-id=\"fefc09b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20f8b1b elementor-widget elementor-widget-heading\" data-id=\"20f8b1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les indicateurs cl\u00e9s de performance (KPI) prioritaires<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-35bc36f elementor-widget elementor-widget-text-editor\" data-id=\"35bc36f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les KPI repr\u00e9sentent des <b>mesures quantifiables essentielles<\/b> pour \u00e9valuer <b>l&rsquo;efficience globale<\/b> d&rsquo;une <b>organisation<\/b>. Ils permettent d&rsquo;analyser la performance de mani\u00e8re claire et mesurable, aidant ainsi les entreprises \u00e0 <b>comprendre leur progression<\/b> vers leurs objectifs et influen\u00e7ant directement leur prise de d\u00e9cision.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50a1241 elementor-widget elementor-widget-text-editor\" data-id=\"50a1241\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Parmi les <u><b>indicateurs cl\u00e9s de performance<\/b><\/u> (KPIs) pour \u00e9valuer la communication interne, citons :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73771d09 elementor-widget elementor-widget-text-editor\" data-id=\"73771d09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Le <b>taux d\u2019engagement<\/b>, refl\u00e9tant l&rsquo;implication des collaborateurs dans les initiatives de communication.<\/li><li>Les <b>taux d\u2019ouverture<\/b> et de <b>clics<\/b>, sp\u00e9cifiques aux canaux comme l\u2019intranet ou les r\u00e9seaux sociaux d&rsquo;entreprise, indiquent l&rsquo;int\u00e9r\u00eat port\u00e9 aux publications.<\/li><li><b>L&rsquo;analyse du trafic<\/b>, comme le nombre de vues ou de r\u00e9actions \u00e0 un post, offre une perspective sur la r\u00e9ception du contenu.<\/li><li>Etc.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a05c2 elementor-widget elementor-widget-text-editor\" data-id=\"c7a05c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On le voit , de multiples indicateurs permettent d&rsquo;appr\u00e9cier l&rsquo;efficacit\u00e9 de la communication interne au travers de l&rsquo;intranet et des r\u00e9seaux sociaux d&rsquo;entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e404cd elementor-widget elementor-widget-text-editor\" data-id=\"3e404cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour des initiatives internes telles que les <b>webinaires et enqu\u00eates<\/b>, les KPIs les plus pertinents \u00e0 analyser seront issu des <u>enqu\u00eates de satisfaction<\/u>, avec notamment le <u>taux de participation<\/u> et de <u>r\u00e9ponse<\/u>, ainsi que la <u>dur\u00e9e de pr\u00e9sence<\/u> et les <u>feedbacks <\/u>post-\u00e9v\u00e9nement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a0a7a elementor-widget elementor-widget-text-editor\" data-id=\"39a0a7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;analyse des KPIs permet de mesurer pr\u00e9cis\u00e9ment l&rsquo;efficacit\u00e9 de ces initiatives internes, offrant ainsi plusieurs avantages. Ainsi , les KPIs aident \u00e0 identifier les domaines n\u00e9cessitant des am\u00e9liorations, permettent de justifier les d\u00e9penses en communication interne en d\u00e9montrant un retour sur investissement et favorisent une prise de d\u00e9cision bas\u00e9e sur des donn\u00e9es concr\u00e8tes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f9cb55 elementor-widget elementor-widget-text-editor\" data-id=\"9f9cb55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En somme, ils constituent un outil essentiel pour <b>optimiser <\/b>la communication interne, am\u00e9liorer <b>l&rsquo;engagement <\/b>des employ\u00e9s et contribuer \u00e0 la <b>r\u00e9alisation des objectifs<\/b> organisationnels. Ils permettent d&rsquo;<b>appr\u00e9cier l&rsquo;efficacit\u00e9<\/b> et la <b>qualit\u00e9 <\/b>des <u>moyens d\u00e9ploy\u00e9s<\/u> par votre organisation en identifiant les <b><u>points forts et faibles de chaque action<\/u><\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1e4ddd36 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1e4ddd36\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-67d68052\" data-id=\"67d68052\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-192bf676 elementor-widget elementor-widget-heading\" data-id=\"192bf676\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La combinaison des outils de mesure n\u00e9cessite de l\u2019expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab312d9 elementor-widget elementor-widget-text-editor\" data-id=\"2ab312d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ainsi, mesurer l&rsquo;impact de la communication interne de son organisation <b>n&rsquo;est pas une mode \u00e9ph\u00e9m\u00e8re<\/b>, mais une <b>n\u00e9cessit\u00e9 strat\u00e9gique<\/b>. C&rsquo;est un <u>outil puissant<\/u> pour les entreprises qui souhaitent non seulement transmettre des <b>informations<\/b>, mais aussi s&rsquo;assurer qu&rsquo;elles sont <b>re\u00e7ues, comprises et int\u00e9gr\u00e9es<\/b>. Une communication interne efficace et bien mesur\u00e9e est la <b>cl\u00e9 <\/b>pour am\u00e9liorer le fonctionne<b>ment du collectif<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33bd8f5 elementor-widget elementor-widget-text-editor\" data-id=\"33bd8f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette \u00e9valuation reste <u>complexe<\/u> \u00e0 r\u00e9aliser car il est difficile de dissocier ce qui rel\u00e8ve de chaque action et de ses impacts. Diff\u00e9rentes m\u00e9thodes doivent \u00eatre combin\u00e9es afin d&rsquo;obtenir une analyse de l&rsquo;efficacit\u00e9 des actions d\u00e9ploy\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11410b3 elementor-widget elementor-widget-text-editor\" data-id=\"11410b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En conclusion,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/www.arctus.com\/fr\/nos-offres\/\" target=\"_blank\" rel=\"noopener\">Arctus<\/a><\/strong><\/span><\/span><b>\u00a0<\/b>peut vous accompagner dans ce processus, avec son expertise, de la <b>phase d&rsquo;audit au d\u00e9ploiement des diff\u00e9rentes actions en passant par la d\u00e9finition de vos objectifs<\/b>. La mesure de la communication interne doit devenir une pratique ancr\u00e9e dans les organisations et m\u00eame plus : une <b><u>discipline professionnelle<\/u><\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06acd47 elementor-align-center elementor-mobile-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"06acd47\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTEZ-NOUS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8e74c elementor-widget elementor-widget-text-editor\" data-id=\"2e8e74c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Nous verrons dans un <u>second article<\/u> comment <b>structurer<\/b> votre mesure de la communication interne, comment <b>tirer profit<\/b> de l&rsquo;analyse de vos <b>KPIs<\/b>. Nous porterons la focale sur la mise en \u0153uvre des diff\u00e9rentes <b>m\u00e9thodes de mesures<\/b> (quantitative et qualitative) et le d\u00e9ploiement d&rsquo;un <b>tableau de bord<\/b> afin de suivre l&rsquo;\u00e9volution de vos actions.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b883f25 elementor-widget elementor-widget-text-editor\" data-id=\"b883f25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><b>KPI*<\/b> : Key Performance Indicator, en fran\u00e7ais, indicateur cl\u00e9s de performance. <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-2da37c0 elementor-hidden-mobile\" data-id=\"2da37c0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7fa788ff e-flex e-con-boxed e-con e-parent\" data-id=\"7fa788ff\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72c8ca7a e-flex e-con-boxed e-con e-child\" data-id=\"72c8ca7a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f7f3533 e-flex e-con-boxed e-con e-child\" data-id=\"2f7f3533\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-678270dd e-flex e-con-boxed e-con e-child\" data-id=\"678270dd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33b8b326 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-widescreen-2 elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"33b8b326\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d44a60 e-con-full e-flex e-con e-child\" data-id=\"2d44a60\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d54a3 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"3d54a3\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/Image1.jpg\" alt=\"Image de Sylvain Soundararadjou&lt;br&gt;&lt;p id=&quot;mr-formation&quot;&gt;Consultant&lt;\/p&gt;\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSylvain Soundararadjou<br><p id=\"mr-formation\">Consultant<\/p>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p><a href=\"https:\/\/www.linkedin.com\/in\/sylvain-sound\/\" target=\"blank\"><br \/>\n<!--Changer le lien linkedin au dessus --><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/\/wp-content\/uploads\/2022\/06\/linkedin.svg\" class=\"mb-linkedin-icon\"><\/a><\/p>\n<p><!-- Ne pas supprimer le contenu ci dessus. Le lien pour linkedin se met en \"\" dans href=\"\"--><\/p>\n<p class=\"lh\">\nSylvain Soundararadjou est consultant en transformation digitale interne. Il se passionne pour tous les sujets li\u00e9s \u00e0 la ma\u00eetrise d'outils digitaux, l\u2019exp\u00e9rience collaborateur & la facilitation num\u00e9rique des outils internes. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53867004 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"53867004\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#00316B\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">RETOUR AUX ARTICLES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03dcf1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d03dcf1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ad668a2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6ad668a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-4a2cfc6a elementor-hidden-mobile\" data-id=\"4a2cfc6a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-68b53be6\" data-id=\"68b53be6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eeda5b0 elementor-widget elementor-widget-heading\" data-id=\"4eeda5b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CES ARTICLES <br>PEUVENT VOUS INT\u00c9RESSER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ac4b4 elementor-widget elementor-widget-wp-widget-block\" data-id=\"48ac4b4\" data-element_type=\"widget\" data-widget_type=\"wp-widget-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section id=\"last-blog-block\">\n    <div class=\"row\">\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/fr\/intranet-2026-tendances-cms-ia-experience-collaborateur\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" width=\"2560\" height=\"1710\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"intranet tendances 2026\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-1024x684.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-768x513.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-1536x1026.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-2048x1368.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/04\/dfy-P8M8sL_LK5k-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #D6DBFA;\">Tendances<\/div>\n            <div class=\"aj-blog-card-title\">INTRANET 2026 : TENDANCES DES CMS, IA G\u00c9N\u00c9RATIVE ET EXP\u00c9RIENCE COLLABORATEUR EN PLEINE TRANSFORMATION<\/div>\n            <div class=\"aj-blog-card-content\">\n            En 2026, les CMS intranet \u00e9voluent vers des plateformes d\u2019exp\u00e9rience collaborateur int\u00e9grant IA, personnalisation et communaut\u00e9s, tout en posant de nouveaux enjeux de gouvernance.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/fr\/leadership-ia-generative-management\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Leadership lead team\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Id\u00e9es<\/div>\n            <div class=\"aj-blog-card-title\">LEADERSHIP \u00c0 L\u2019HEURE DE L\u2019IA\u00a0: COMMENT ACCOMPAGNER LES \u00c9QUIPES DANS LA TRANSFORMATION DU TRAVAIL\u00a0?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Comment l\u2019IA g\u00e9n\u00e9rative transforme le leadership et red\u00e9finit le r\u00f4le des managers dans un travail de plus en plus hybride et augment\u00e9.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/fr\/travail-hybride-2026\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"travail hybride \u00e9cran r\u00e9union\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Id\u00e9es<\/div>\n            <div class=\"aj-blog-card-title\">COMMENT \u00c9VOLUE LE TRAVAIL\u00a0HYBRIDE EN 2026 ?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Retour au bureau, mont\u00e9e en puissance de l\u2019IA g\u00e9n\u00e9rative, nouvelles exigences manag\u00e9riales : o\u00f9 en est r\u00e9ellement le travail hybride en 2026 ?            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n          <\/div>\n  <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element 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29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTEZ-NOUS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-7c109fd2 elementor-hidden-mobile\" data-id=\"7c109fd2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78ea7d32 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" 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class=\"elementor-button-text\">S\u2019ABONNER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-1a04a509 elementor-hidden-mobile\" data-id=\"1a04a509\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans le milieu professionnel actuel, \u00e9valuer et am\u00e9liorer l&rsquo;impact de la communication interne s&rsquo;av\u00e8re essentiel, surtout face aux contraintes d\u2019engagement et d\u2019attractivit\u00e9. La difficult\u00e9 \u00e0 quantifier ses r\u00e9sultats, n\u00e9cessite l&rsquo;utilisation de divers indicateurs, \u00e0 la fois quantitatifs et qualitatifs. La communication interne : un essentiel dans la vie de l\u2019entreprise Pour commencer , la communication [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L&#039;importance de la communication interne dans votre organisation - Arctus<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l\u2019article de Sylvain sur l\u2019importance de mesurer sa communication interne dans votre organisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arctus.com\/fr\/mesurer_impact_communication_interne_imperatif_exige\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MESURER L\u2019IMPACT DE LA COMMUNICATION INTERNE DIGITALE UN \u00ab MUST HAVE \u00bb FACILIT\u00c9 PAR LA TECHNOLOGIE\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez l\u2019article de Sylvain sur l\u2019importance de mesurer sa communication interne dans votre organisation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arctus.com\/fr\/mesurer_impact_communication_interne_imperatif_exige\/\" \/>\n<meta property=\"og:site_name\" content=\"Arctus\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-23T14:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T16:08:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arctus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arctus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.arctus.com\/fr\/mesurer_impact_communication_interne_imperatif_exige\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.arctus.com\/fr\/mesurer_impact_communication_interne_imperatif_exige\/\"},\"author\":{\"name\":\"Arctus\",\"@id\":\"https:\/\/www.arctus.com\/fr\/#\/schema\/person\/efc8a36119e5ddb8c642a03bd0fb948d\"},\"headline\":\"MESURER L\u2019IMPACT DE LA COMMUNICATION INTERNE DIGITALE UN \u00ab MUST HAVE \u00bb FACILIT\u00c9 PAR LA TECHNOLOGIE\",\"datePublished\":\"2024-02-23T14:00:02+00:00\",\"dateModified\":\"2025-02-21T16:08:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.arctus.com\/fr\/mesurer_impact_communication_interne_imperatif_exige\/\"},\"wordCount\":1524,\"publisher\":{\"@id\":\"https:\/\/www.arctus.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.arctus.com\/fr\/mesurer_impact_communication_interne_imperatif_exige\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/StockSnap_XDAR6MIG75-scaled.jpg\",\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.arctus.com\/fr\/mesurer_impact_communication_interne_imperatif_exige\/\",\"url\":\"https:\/\/www.arctus.com\/fr\/mesurer_impact_communication_interne_imperatif_exige\/\",\"name\":\"L'importance de la communication interne dans votre organisation - 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