{"id":15124,"date":"2025-05-13T13:01:41","date_gmt":"2025-05-13T11:01:41","guid":{"rendered":"https:\/\/www.arctus.com\/?p=15124"},"modified":"2025-05-19T16:54:25","modified_gmt":"2025-05-19T14:54:25","slug":"tendances-communication-interne-2025","status":"publish","type":"post","link":"https:\/\/www.arctus.com\/fr\/tendances-communication-interne-2025\/","title":{"rendered":"RAPPORT STATE OF THE SECTOR 2024\/25\u00a0: VERS UNE COMMUNICATION INTERNE PLUS STRAT\u00c9GIQUE, PILOT\u00c9E PAR LES DONN\u00c9ES ET CENTR\u00c9E SUR L\u2019HUMAIN"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15124\" class=\"elementor elementor-15124\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-721739f elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"721739f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-8bd6e4 elementor-hidden-mobile\" data-id=\"8bd6e4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7042cdc2\" data-id=\"7042cdc2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-52ea17cf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"52ea17cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38dd3fa0\" data-id=\"38dd3fa0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-632a8bf\" data-id=\"632a8bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fdab6da elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5fdab6da\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11a8b216 elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"11a8b216\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Temps de lecture :<\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-72bb1b84 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"72bb1b84\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed9561b\" data-id=\"ed9561b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-348549ec elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"348549ec\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-147bf7fb\" data-id=\"147bf7fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d0820b1 elementor-widget elementor-widget-heading\" data-id=\"1d0820b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">RAPPORT STATE OF THE SECTOR 2024\/25\u00a0: VERS UNE COMMUNICATION INTERNE PLUS STRAT\u00c9GIQUE, PILOT\u00c9E PAR LES DONN\u00c9ES ET CENTR\u00c9E SUR L\u2019HUMAIN<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5d4b8018 elementor-reverse-tablet_extra elementor-reverse-tablet elementor-reverse-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5d4b8018\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3fe31a8b\" data-id=\"3fe31a8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48588980 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"48588980\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2022\/07\/Isabelle-R-300x300.png\" alt=\"Image de Isabelle Reyre\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tIsabelle Reyre\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>13 mai 2025<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54072491 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"54072491\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Bandeau-newsletter-linkedin-2-scaled.jpg\" class=\"attachment-full size-full wp-image-15126\" alt=\"couverture rapport gallagher com interne\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Bandeau-newsletter-linkedin-2-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Bandeau-newsletter-linkedin-2-300x169.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Bandeau-newsletter-linkedin-2-1024x576.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Bandeau-newsletter-linkedin-2-768x432.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Bandeau-newsletter-linkedin-2-1536x864.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Bandeau-newsletter-linkedin-2-2048x1152.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Bandeau-newsletter-linkedin-2-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-1c8e0db elementor-hidden-mobile\" data-id=\"1c8e0db\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f676170 elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"2f676170\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-31f08273 elementor-hidden-mobile\" data-id=\"31f08273\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-60b7548b\" data-id=\"60b7548b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cb8d8d5 elementor-widget elementor-widget-heading\" data-id=\"4cb8d8d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">En 2024, les professionnels de la communication interne ont \u00e9t\u00e9 confront\u00e9s \u00e0 un contexte incertain : une int\u00e9gration encore timide de l\u2019intelligence artificielle, un alignement fragile entre les RH et la communication interne, des outils souvent inadapt\u00e9s\u2026\n<br> L\u2019\u00e9tude State of the Sector 2024\/25 explore le r\u00f4le central du communicant dans la conduite des grandes transformations organisationnelles et identifie les leviers cl\u00e9s pour renforcer l\u2019exp\u00e9rience collaborateur. Voici les principaux enseignements \u00e0 retenir.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f469736 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f469736\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1f185fdb\" data-id=\"1f185fdb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ba0665d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4ba0665d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-79cb9163\" data-id=\"79cb9163\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ff4be92 elementor-widget elementor-widget-heading\" data-id=\"3ff4be92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trois profils de communicants INTERNE : o\u00f9 vous situez-vous ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1003b38b elementor-widget elementor-widget-text-editor\" data-id=\"1003b38b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour mieux cerner les dynamiques actuelles de la communication interne, le rapport propose une <strong>typologie des professionnels du secteur<\/strong>. Trois profils-types \u00e9mergent, d\u00e9finis <strong>selon leur niveau d\u2019influence et leur impact organisationnel<\/strong>. Se reconna\u00eetre dans l\u2019un d\u2019eux permet d\u2019identifier plus clairement ses forces, ses d\u00e9fis\u2026 et les leviers pour progresser.<\/p><p>\u00a0<\/p><ul><li><strong>Survivant (<em>Survivor<\/em>)<\/strong> &#8211; 11 % des r\u00e9pondants<br \/>Vous \u00e9voluez dans un <strong>environnement tr\u00e8s structur\u00e9<\/strong>, parfois rigide, o\u00f9 la marge de man\u0153uvre est limit\u00e9e. Confront\u00e9 \u00e0 de <strong>nombreux obstacles<\/strong> (manque de moyens, faible reconnaissance, processus lourds), vous \u00eates majoritairement mobilis\u00e9 sur des <strong>t\u00e2ches tactiques<\/strong>, avec peu de latitude pour un r\u00f4le strat\u00e9gique.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong>Lutteur (<em>Striver<\/em>)<\/strong> &#8211; 55 % des r\u00e9pondants<br \/><strong>\u00c0 mi-chemin entre la strat\u00e9gie et l\u2019op\u00e9rationnel<\/strong>, vous jonglez au quotidien avec des attentes multiples. Vous souffrez d\u2019un manque d\u2019adh\u00e9sion de la part des dirigeants, d\u2019une reconnaissance fluctuante de votre r\u00f4le, et de l\u2019essoufflement caus\u00e9 par des changements constants. Votre mission <strong>n\u00e9cessite un engagement constant<\/strong> pour faire exister la communication interne.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong>Prosp\u00e8re (<em>Thriver<\/em>)<\/strong> &#8211; 34 % des r\u00e9pondants<br \/>Votre fonction est <strong>bien positionn\u00e9e au sein de l\u2019organisation<\/strong>. Vous vous appuyez sur les <strong>donn\u00e9es<\/strong> pour piloter vos actions, entretenez des <strong>relations solides avec les d\u00e9cideurs<\/strong>, et \u00eates align\u00e9 sur les priorit\u00e9s strat\u00e9giques de l\u2019entreprise. Cette posture vous permet d\u2019agir comme un v\u00e9ritable levier de transformation interne.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc0c96 elementor-widget elementor-widget-image\" data-id=\"fdc0c96\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Profiles-gallagher-2.png\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"437\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Profiles-gallagher-2-1024x559.png\" class=\"attachment-large size-large wp-image-15146\" alt=\"\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Profiles-gallagher-2-1024x559.png 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Profiles-gallagher-2-300x164.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Profiles-gallagher-2-768x419.png 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Profiles-gallagher-2-18x10.png 18w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Profiles-gallagher-2.png 1294w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cbd8298 elementor-widget elementor-widget-text-editor\" data-id=\"3cbd8298\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette grille de lecture invite chaque communicant \u00e0 se situer pour mieux comprendre son environnement, ajuster ses priorit\u00e9s\u2026 et viser, \u00e0 terme, une position de <strong>Prosp\u00e8re (<em>Thriver<\/em>)<\/strong>.<\/p><p style=\"text-align: center;\"><em>D\u00e9couvrez plus de d\u00e9tails dans le rapport complet (en anglais)<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec1c3f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4ec1c3f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.ajg.com\/employeeexperience\/state-of-the-sector\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger state <BR>of the sector 2024\/25<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1c35a12a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1c35a12a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-73bb27ab\" data-id=\"73bb27ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a02cab5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6a02cab5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77282e1b\" data-id=\"77282e1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2559bd92 elementor-widget elementor-widget-heading\" data-id=\"2559bd92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les 7 grandes tendances qui redessinent la communication interne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba8bca6 elementor-widget elementor-widget-text-editor\" data-id=\"ba8bca6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le rapport State of the Sector 2024\/25 identifie les tendances qui orienteront le m\u00e9tier des communicants internes, de l&rsquo;impact de l&rsquo;IA \u00e0 l&rsquo;\u00e9volution des objectifs strat\u00e9giques.<\/p><p>\u00a0<\/p><ol><li><strong> La communication interne s\u2019affirme comme fonction strat\u00e9gique<\/strong><\/li><\/ol><p>Longtemps per\u00e7ue comme un simple r\u00f4le de soutien, la communication interne s\u2019impose aujourd\u2019hui comme un <strong>levier cl\u00e9 de transformation<\/strong>. Elle soutient la communication manag\u00e9riale, nourrit l\u2019exp\u00e9rience collaborateur et accompagne les mutations profondes des organisations.<\/p><p>Mais un frein persiste : <strong>l\u2019int\u00e9gration de l\u2019intelligence artificielle reste embryonnaire<\/strong>, faute de strat\u00e9gie claire, de formations adapt\u00e9es et de gouvernance \u00e9tablie.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><ol start=\"2\"><li><strong> L\u2019intelligence artificielle : des promesses \u00e0 concr\u00e9tiser<\/strong><\/li><\/ol><p><strong>L\u2019adoption de l\u2019IA en communication interne reste mod\u00e9r\u00e9e<\/strong> : seules 36 % des organisations disposent de directives pr\u00e9cises, et 38 % n&rsquo;ont encore aucune gouvernance formelle.<\/p><p>Selon l\u2019Observatoire du travail hybride 2024 d\u2019Arctus, <strong>pr\u00e8s de 50 % des entreprises n\u2019ont mis en place aucune action d\u2019accompagnement des usages li\u00e9s \u00e0 l\u2019IA<\/strong>.<\/p><p>Malgr\u00e9 des gains d\u2019efficacit\u00e9 notables, <strong>l\u2019IA soul\u00e8ve des pr\u00e9occupations majeures<\/strong> : s\u00e9curit\u00e9 des donn\u00e9es, perte d\u2019authenticit\u00e9, transparence\u2026 Autant de d\u00e9fis \u00e0 relever pour rassurer et former.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><ol start=\"3\"><li><strong> Une fatigue du changement qui freine la dynamique<\/strong><\/li><\/ol><p><strong>44 %<\/strong> des communicants identifient la <strong>fatigue li\u00e9e aux transformations successives<\/strong> comme un obstacle majeur.<\/p><p>Ce ph\u00e9nom\u00e8ne est aggrav\u00e9 par une<strong> communication manag\u00e9riale<\/strong> jug\u00e9e souvent <strong>insuffisante<\/strong> et des <strong>visions strat\u00e9giques floues<\/strong>. Dans ce contexte, les communicants peinent \u00e0 trouver un \u00e9quilibre entre ex\u00e9cution et r\u00f4le strat\u00e9gique, tout en restant sous forte pression.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><ol start=\"4\"><li><strong> Clarifier l\u2019objectif de la communication interne devient vital<\/strong><\/li><\/ol><p>Les priorit\u00e9s \u00e9voluent : alignement strat\u00e9gique, culture d\u2019entreprise, sentiment d\u2019appartenance, agilit\u00e9\u2026 Pourtant, <strong>seuls 23 % des professionnels se disent satisfaits de leur capacit\u00e9 \u00e0 \u00e9couter<\/strong> v\u00e9ritablement les collaborateurs.<\/p><p>Pour renforcer l\u2019impact, il devient essentiel de <strong>d\u00e9finir clairement les ambitions de la communication interne<\/strong> et d\u2019en <strong>d\u00e9montrer les b\u00e9n\u00e9fices concrets<\/strong>.<\/p><p><a href=\"https:\/\/www.ajg.com\/employeeexperience\/state-of-the-sector\/\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-15168 aligncenter\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-10-300x170.png\" alt=\"Communicants interne devant un ordinateur\" width=\"394\" height=\"223\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-10-300x170.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-10-1024x579.png 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-10-768x434.png 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-10-18x10.png 18w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-10.png 1472w\" sizes=\"(max-width: 394px) 100vw, 394px\" \/><\/a><\/p><p>\u00a0<\/p><p>\u00a0<\/p><ol start=\"5\"><li><strong>Mesurer, encore et toujours<\/strong><\/li><\/ol><p><strong>La l\u00e9gitimit\u00e9 passe par la mesure de l\u2019impac<\/strong>t : engagement, sensibilisation strat\u00e9gique, \u00e9volution des comportements\u2026 Pourtant, <strong>seuls 60 % des communicants s\u2019appuient syst\u00e9matiquement sur des donn\u00e9es<\/strong> pour formuler leurs recommandations.<\/p><p>L\u2019\u00e9dition 2023 de l\u2019Observatoire de l\u2019intranet rappelle que, si la culture de la mesure progresse, <strong>le partage des donn\u00e9es reste encore trop limit\u00e9<\/strong> \u2014 notamment entre management et collaborateurs.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><ol start=\"6\"><li><strong> Investir pour mieux convaincre<\/strong><\/li><\/ol><p>Aujourd\u2019hui, <strong>la moiti\u00e9 des communicants disposent de budgets d\u00e9di\u00e9s \u00e0 leurs actions<\/strong> \u2014 un avantage strat\u00e9gique pour d\u00e9montrer leur valeur.<br \/>En cas de financement suppl\u00e9mentaire, les priorit\u00e9s iraient vers :<\/p><ul><li>L\u2019am\u00e9lioration des <strong>technologies<\/strong> internes,<\/li><li>L\u2019int\u00e9gration progressive de l\u2019<strong>IA g\u00e9n\u00e9rative<\/strong> (pr\u00e9vue par 2\/3 des entreprises \u00e0 horizon 2 ans),<\/li><li>La <strong>formation des dirigeants<\/strong> \u00e0 une communication plus impactante.<\/li><\/ul><p>\u00a0<\/p><p>\u00a0<\/p><ol start=\"7\"><li><strong> Personnaliser et renforcer l\u2019\u00e9coute<\/strong><\/li><\/ol><p>Malgr\u00e9 le succ\u00e8s des blogs de dirigeants, des \u00e9v\u00e9nements manag\u00e9riaux ou des communications cibl\u00e9es, la <strong>personnalisation reste marginale<\/strong> : seuls 30 % des communicants sont satisfaits de leur capacit\u00e9 \u00e0 diffuser du contenu v\u00e9ritablement personnalis\u00e9.<br \/>Moins de 40 % ont mis en place une strat\u00e9gie structur\u00e9e d\u2019\u00e9coute des collaborateurs en 2024.<br \/>L\u2019Observatoire de l\u2019intranet 2023 souligne \u00e9galement une <strong>sur d\u00e9pendance aux \u00e9valuations quantitatives<\/strong>, au d\u00e9triment d\u2019une approche qualitative plus fine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-36fae5a4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"36fae5a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7a616dbf\" data-id=\"7a616dbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29816700 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"29816700\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5f7356b8\" data-id=\"5f7356b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10b2b3f elementor-widget elementor-widget-heading\" data-id=\"10b2b3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quelles priorit\u00e9s pour les communicants internes en 2025 ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514d19ec elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"514d19ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 la lecture du rapport <em>State of the Sector 2024\/25<\/em>, un constat s\u2019impose : <strong>la communication interne est \u00e0 un tournant strat\u00e9gique<\/strong>.<br \/>Alors que la structuration de l\u2019usage de l\u2019intelligence artificielle, l\u2019investissement dans l\u2019\u00e9coute active des collaborateurs et la mont\u00e9e en comp\u00e9tences des \u00e9quipes s\u2019imposent comme des chantiers prioritaires, <strong>deux axes majeurs<\/strong> ressortent pour renforcer l\u2019impact et la reconnaissance de la fonction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7147d5a6 e-flex e-con-boxed e-con e-parent\" data-id=\"7147d5a6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4184e2a8 e-flex e-con-boxed e-con e-child\" data-id=\"4184e2a8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f40bcc2 elementor-widget elementor-widget-image\" data-id=\"7f40bcc2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"373\" height=\"615\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-11.png\" class=\"attachment-medium_large size-medium_large wp-image-15178\" alt=\"Communicante interne discutant strat\u00e9gie d&#039;entreprise\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-11.png 373w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-11-182x300.png 182w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-11-7x12.png 7w\" sizes=\"(max-width: 373px) 100vw, 373px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3364235 e-flex e-con-boxed e-con e-child\" data-id=\"3364235\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71aefd71 elementor-widget elementor-widget-text-editor\" data-id=\"71aefd71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #ffcc00;\">\u00a01.<\/span> Ancrer la communication interne dans la strat\u00e9gie d\u2019entreprise<\/strong><\/p><p>La communication interne ne peut plus \u00eatre isol\u00e9e : elle doit s\u2019<strong>int\u00e9grer pleinement \u00e0 la dynamique globale de l\u2019organisation<\/strong>.<\/p><p>Cela implique de :<\/p><ul><li><strong>Renforcer les liens avec les parties prenantes<\/strong> cl\u00e9s (direction, RH, managers, m\u00e9tiers),<\/li><li>Diffuser des messages <strong>opportuns, pertinents et align\u00e9s avec les priorit\u00e9s strat\u00e9giques<\/strong>,<\/li><li>Favoriser des <strong>conversations authentiques<\/strong> \u00e0 tous les niveaux pour cr\u00e9er une <strong>exp\u00e9rience collaborateur coh\u00e9rente, fluide et humaine<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4296f143 e-flex e-con-boxed e-con e-parent\" data-id=\"4296f143\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78917ac3 e-flex e-con-boxed e-con e-child\" data-id=\"78917ac3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b276f8c elementor-widget elementor-widget-image\" data-id=\"6b276f8c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"373\" height=\"615\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-12.png\" class=\"attachment-large size-large wp-image-15179\" alt=\"Donn\u00e9es quantitatives ordinateur\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-12.png 373w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-12-182x300.png 182w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/05\/Design-sans-titre-12-7x12.png 7w\" sizes=\"(max-width: 373px) 100vw, 373px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16ae21bd e-flex e-con-boxed e-con e-child\" data-id=\"16ae21bd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28c6a16e elementor-widget elementor-widget-text-editor\" data-id=\"28c6a16e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #ffcc00;\">2. <\/span>Adopter une approche centr\u00e9e sur les donn\u00e9es<\/strong><\/p><p>Dans un contexte o\u00f9 la <strong>cr\u00e9dibilit\u00e9<\/strong> passe par la preuve, il devient indispensable de :<\/p><ul><li><strong>Etayer ses recommandations avec des donn\u00e9es concr\u00e8tes<\/strong>,<\/li><li>S\u2019appuyer sur les indicateurs les plus pertinents pour l\u2019entreprise : <strong>engagement, \u00e9volution des comportements, performance collective<\/strong>,<\/li><li>D\u00e9velopper une culture de la mesure pour <strong>d\u00e9montrer la valeur ajout\u00e9e<\/strong> de chaque action de communication.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c9649a elementor-widget elementor-widget-text-editor\" data-id=\"5c9649a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La profession de communicant interne gagne en complexit\u00e9 et en influence. Les communicants qui r\u00e9ussiront seront ceux capables d\u2019<strong>aligner vision strat\u00e9gique<\/strong>, <strong>ma\u00eetriser les outils<\/strong> et <strong>incarner un r\u00f4le moteur dans la transformation culturelle et organisationnelle<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56f8f7d7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"56f8f7d7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2e34096e\" data-id=\"2e34096e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62825162 elementor-widget elementor-widget-heading\" data-id=\"62825162\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Envie d'aller plus loin ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195778ac elementor-widget elementor-widget-text-editor\" data-id=\"195778ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019<span style=\"text-decoration: underline; color: #000000;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.ajg.com\/employeeexperience\/state-of-the-sector\/\" target=\"_blank\" rel=\"noopener\">\u00e9tude <em>State of the Sector 2024\/25<\/em><\/a><\/span> a \u00e9t\u00e9 conduite entre ao\u00fbt et d\u00e9cembre 2024 \u00e0 l\u2019aide d\u2019une m\u00e9thodologie mixte, combinant approches qualitatives et quantitatives :<\/p><ul><li>Plus de <strong>2 000 r\u00e9pondants<\/strong> \u00e0 une enqu\u00eate en ligne,<\/li><li>Un <strong>comit\u00e9 de pilotage<\/strong> de 8 experts,<\/li><li>Un atelier \u00ab <strong>Dashboard Discussion<\/strong> \u00bb r\u00e9unissant 20 participants,<\/li><li>Et <strong>6 groupes de discussion<\/strong> impliquant 37 professionnels de la communication interne.<\/li><\/ul><p>\u00a0<\/p><p>Chez Arctus, nous accompagnons les organisations \u00e0 chaque \u00e9tape de la transformation de leur communication interne : diagnostic, strat\u00e9gie, gouvernance, adoption des nouveaux outils et conduite du changement.<\/p><p style=\"text-align: center;\"><br \/>Vous avez un projet ou des d\u00e9fis \u00e0 relever ?<br \/><span style=\"text-decoration: underline; color: #000000;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.arctus.com\/contact\/\" target=\"_blank\" rel=\"noopener\"><strong>Contactez-nous<\/strong><\/a><\/span> pour \u00e9changer sur vos enjeux et b\u00e2tir ensemble une <strong>exp\u00e9rience collaborateur align\u00e9e, engageante et durable<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-3948c94f elementor-hidden-mobile\" data-id=\"3948c94f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-4f23cb98 e-flex e-con-boxed e-con e-parent\" data-id=\"4f23cb98\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-199e9b6b e-flex e-con-boxed e-con e-child\" data-id=\"199e9b6b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4803d028 e-flex e-con-boxed e-con e-child\" data-id=\"4803d028\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-297f7ea6 e-flex e-con-boxed e-con e-child\" data-id=\"297f7ea6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20eab41 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-widescreen-2 elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"20eab41\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6be7aa73 e-con-full e-flex e-con e-child\" data-id=\"6be7aa73\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-456fc737 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"456fc737\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2022\/07\/Isabelle-R-300x300.png\" alt=\"Image de Isabelle Reyre&lt;br&gt;&lt;p id=&quot;mr-formation&quot;&gt;Fondatrice, Associ\u00e9e&lt;\/p&gt;\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tIsabelle Reyre<br><p id=\"mr-formation\">Fondatrice, Associ\u00e9e<\/p>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p><a href=\"linkedin.com.com\" target=\"blank\"><br \/>\n<!--Changer le lien linkedin au dessus --><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/\/wp-content\/uploads\/2022\/06\/linkedin.svg\" class=\"mb-linkedin-icon\"><\/a><\/p>\n<p><!-- Ne pas supprimer le contenu ci dessus. Le lien pour linkedin se met en \"\" dans href=\"\"--><\/p>\n<p class=\"lh\">\nFondatrice et dirigeante d\u2019Arctus, Isabelle est aussi auteur et conf\u00e9renci\u00e8re. Depuis 2007, elle partage son regard et apporte des \u00e9clairages sur les transformations internes que traversent les organisations au travers d'\u00e9tudes et observatoires tels que l'Observatoire du Travail hybride et management digital, l'Observatoire Intranet & Digital Working ou l'Observatoire de la Cr\u00e9ativit\u00e9. Elle est \u00e9galement administratrice et membre actif de l'AFCI, l'Association Fran\u00e7aise des professionnels de la Communication Interne. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8d503f elementor-align-right elementor-widget elementor-widget-button\" data-id=\"4f8d503f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#00316B\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">RETOUR AUX ARTICLES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-333fcd12 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"333fcd12\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68d2dbb2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"68d2dbb2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-1d5bdee2 elementor-hidden-mobile\" data-id=\"1d5bdee2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-797e635\" data-id=\"797e635\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73f2f359 elementor-widget elementor-widget-heading\" data-id=\"73f2f359\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CES ARTICLES <br>PEUVENT VOUS INT\u00c9RESSER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6989251b elementor-widget elementor-widget-wp-widget-block\" data-id=\"6989251b\" data-element_type=\"widget\" data-widget_type=\"wp-widget-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section id=\"last-blog-block\">\n    <div class=\"row\">\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/fr\/leadership-ia-generative-management\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" width=\"2560\" height=\"1706\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Leadership lead team\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Id\u00e9es<\/div>\n            <div class=\"aj-blog-card-title\">LEADERSHIP \u00c0 L\u2019HEURE DE L\u2019IA\u00a0: COMMENT ACCOMPAGNER LES \u00c9QUIPES DANS LA TRANSFORMATION DU TRAVAIL\u00a0?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Comment l\u2019IA g\u00e9n\u00e9rative transforme le leadership et red\u00e9finit le r\u00f4le des managers dans un travail de plus en plus hybride et augment\u00e9.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/fr\/travail-hybride-2026\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"travail hybride \u00e9cran r\u00e9union\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Id\u00e9es<\/div>\n            <div class=\"aj-blog-card-title\">COMMENT \u00c9VOLUE LE TRAVAIL\u00a0HYBRIDE EN 2026 ?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Retour au bureau, mont\u00e9e en puissance de l\u2019IA g\u00e9n\u00e9rative, nouvelles exigences manag\u00e9riales : o\u00f9 en est r\u00e9ellement le travail hybride en 2026 ?            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/fr\/arctus-lance-lobservatoire-du-travail-hybride-et-augmente-2026\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/Photos-mail-de-bienvenue-rubrique-2.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Lancement de l&#039;Observatoire du travail hybride 2026\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/Photos-mail-de-bienvenue-rubrique-2.png 900w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/Photos-mail-de-bienvenue-rubrique-2-300x200.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/Photos-mail-de-bienvenue-rubrique-2-768x512.png 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/Photos-mail-de-bienvenue-rubrique-2-18x12.png 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #FFDA01;\">Actualit\u00e9s<\/div>\n            <div class=\"aj-blog-card-title\">ARCTUS LANCE L\u2019OBSERVATOIRE DU TRAVAIL HYBRIDE ET AUGMENT\u00c9 2026<\/div>\n            <div class=\"aj-blog-card-content\">\n            Participez \u00e0 l\u2019Observatoire du travail hybride et augment\u00e9 2026 pour comprendre comment le travail hybride et l\u2019IA transforment les pratiques, le management et la gouvernance.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n       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r\u00f4le central du communicant dans la conduite des grandes transformations [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tendances de la communication interne 2025 : rapport Gallagher<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les tendances de la communication interne 2025 issues du rapport State of the Sector de Gallagher\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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