{"id":16324,"date":"2025-10-06T12:04:20","date_gmt":"2025-10-06T10:04:20","guid":{"rendered":"https:\/\/www.arctus.com\/?p=16324"},"modified":"2025-10-09T08:52:02","modified_gmt":"2025-10-09T06:52:02","slug":"analyse-intranet-outils-pilotage-strategique","status":"publish","type":"post","link":"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/","title":{"rendered":"LES OUTILS D\u2019ANALYSE DE VOTRE INTRANET : DES ALLI\u00c9S CL\u00c9S POUR PASSER DE LA MESURE AU PILOTAGE STRAT\u00c9GIQUE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16324\" class=\"elementor elementor-16324\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2509f589 elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"2509f589\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-a857083 elementor-hidden-mobile\" data-id=\"a857083\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-387de230\" data-id=\"387de230\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4874df2b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4874df2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3bdb16ab\" data-id=\"3bdb16ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4fc60340\" data-id=\"4fc60340\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eb0f39f elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4eb0f39f\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed97279 elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"2ed97279\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\">Temps de lecture :<\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-542c0da9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"542c0da9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-acf9420\" data-id=\"acf9420\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55bdb862 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"55bdb862\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3058b209\" data-id=\"3058b209\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35b964b8 elementor-widget elementor-widget-heading\" data-id=\"35b964b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">LES OUTILS D\u2019ANALYSE DE VOTRE INTRANET : DES ALLI\u00c9S CL\u00c9S POUR PASSER DE LA MESURE AU PILOTAGE STRAT\u00c9GIQUE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a385e56 elementor-reverse-tablet_extra elementor-reverse-tablet elementor-reverse-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7a385e56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7b0b1690\" data-id=\"7b0b1690\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-438ef071 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"438ef071\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/Image1.jpg\" alt=\"Image de Sylvain Soundararadjou\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSylvain Soundararadjou\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>6 octobre 2025<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41bb1f52 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"41bb1f52\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250.webp\" class=\"attachment-full size-full wp-image-16328\" alt=\"\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250.webp 1920w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250-300x200.webp 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250-1024x683.webp 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250-768x512.webp 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250-1536x1024.webp 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250-18x12.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-4ae43e71 elementor-hidden-mobile\" data-id=\"4ae43e71\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1dccbb8b elementor-section-full_width mb-blog elementor-section-height-default elementor-section-height-default\" data-id=\"1dccbb8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-6f5e0ae7 elementor-hidden-mobile\" data-id=\"6f5e0ae7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3a85ea68\" data-id=\"3a85ea68\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c6f735a elementor-widget elementor-widget-heading\" data-id=\"7c6f735a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">L\u2019intranet est un point d\u2019entr\u00e9e central de la communication interne : il concentre information, communication, documentation et applicatifs m\u00e9tiers et outils pratiques. Mesurer ses usages et son efficacit\u00e9 permet non seulement de mieux comprendre comment les collaborateurs s\u2019approprient ce canal mais aussi d\u2019identifier les leviers d\u2019am\u00e9lioration pour en renforcer l\u2019impact.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb4e2f elementor-widget elementor-widget-text-editor\" data-id=\"4eb4e2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans notre <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.arctus.com\/fr\/mesurer_impact_communication_interne_imperatif_exige\/\">pr\u00e9c\u00e9dent article<\/a><\/span><\/span>, nous avons montr\u00e9 pourquoi <strong>mesurer<\/strong> la <strong>communication<\/strong> <strong>interne<\/strong> est devenu <strong>incontournable<\/strong> : parce qu\u2019elle doit prouver sa <strong>valeur<\/strong>, accompagner la <strong>strat\u00e9gie<\/strong> de l\u2019entreprise et r\u00e9pondre aux <strong>attentes<\/strong> des collaborateurs. Mais aujourd\u2019hui, les communicants internes ne peuvent plus se limiter \u00e0 des indicateurs de surface. Pour progresser, ils ont besoin de KPIs* <strong>structur\u00e9s<\/strong> et d\u2019outils <strong>fiables<\/strong>.<\/p><p>\u00a0<\/p><p>Par exemple, prenons <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.arctus.com\/fr\/tendances-observatoire-intranet-2025\/\">l\u2019Observatoire de l\u2019Intranet 2025 d\u2019Arctus<\/a><\/span><\/span> : il illustre parfaitement cette d\u00e9marche de mesure. Bien qu\u2019il s\u2019agisse d\u2019un outil d\u2019analyse global et non sp\u00e9cifique \u00e0 une organisation ou \u00e0 un intranet, il offre une lecture pr\u00e9cieuse des grandes tendances du digital interne.<\/p><p>\u00a0<\/p><p>Dans cet article, d\u00e9couvrons <strong>comment<\/strong> les outils d\u2019analyse en 2025 permettent de comprendre les usages, d\u2019identifier les contenus \u00e0 valeur ajout\u00e9e et d\u2019orienter les d\u00e9cisions strat\u00e9giques, pour faire de votre intranet un v\u00e9ritable <strong>levier de pilotage par la donn\u00e9e<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f5dc007 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3f5dc007\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59a37c39\" data-id=\"59a37c39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ddec060 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5ddec060\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6dc71fcd\" data-id=\"6dc71fcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fdcb590 elementor-widget elementor-widget-heading\" data-id=\"4fdcb590\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De la mesure de base \u00e0 une vision \u00e9largie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd7cef0 elementor-widget elementor-widget-text-editor\" data-id=\"3cd7cef0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pendant longtemps, l\u2019\u00e9valuation d\u2019un intranet s\u2019est appuy\u00e9e sur quelques <strong>indicateurs basiques<\/strong> : le nombre de connexions, les pages les plus vues ou encore le volume de contenus publi\u00e9s. Ces donn\u00e9es constituent une premi\u00e8re base <strong>solide<\/strong>, elles permettent de poser les fondations d\u2019une culture de la donn\u00e9e et de sensibiliser les parties prenantes \u00e0 l\u2019int\u00e9r\u00eat de mesurer.<\/p><p>\u00a0<\/p><p>Mais ces indicateurs restent <strong>descriptifs<\/strong> : ils donnent une photographie utile, <strong>sans<\/strong> fournir toute la <strong>profondeur<\/strong> n\u00e9cessaire pour piloter.<\/p><p><strong>Trois limites<\/strong> apparaissent rapidement :<\/p><ul><li style=\"list-style-type: none;\"><ul><li>Une <strong>vision partielle<\/strong> et <strong>fig\u00e9e<\/strong> : <em>savoir que 1 000 collaborateurs se sont connect\u00e9s ne dit rien sur la qualit\u00e9 de leur exp\u00e9rience ni sur l\u2019efficacit\u00e9 de la recherche d\u2019information.<\/em><\/li><li>Un <strong>manque<\/strong> de <strong>lien<\/strong> avec les <strong>objectifs<\/strong> de l\u2019organisation : <em>la donn\u00e9e brute ne r\u00e9pond pas \u00e0 la question essentielle : comment l\u2019intranet contribue-t-il \u00e0 la performance collective ?<\/em><\/li><li>Le risque d\u2019un <strong>reporting<\/strong>* \u201cpour cocher une case\u201d : <em><strong>sans interpr\u00e9tation<\/strong> ni action derri\u00e8re, la mesure reste un exercice de communication, sans valeur op\u00e9rationnelle.<\/em><\/li><\/ul><\/li><\/ul><p>\u00a0<\/p><p>L\u2019enjeu n\u2019est pas de remplacer les indicateurs \u201cprimaires\u201d mais de les consid\u00e9rer comme un <strong>point de d\u00e9part \u00e0 approfondir.<\/strong><\/p><p>Pour avancer, il faut donc les compl\u00e9ter par des donn\u00e9es plus <strong>fines<\/strong>, plus <strong>qualitatives<\/strong> et reli\u00e9es directement aux objectifs strat\u00e9giques. Aller au-del\u00e0 de la mesure, c\u2019est donc faire \u00e9voluer la d\u00e9marche vers une logique de pilotage : transformer les donn\u00e9es en recommandations, les recommandations en d\u00e9cisions et les d\u00e9cisions en am\u00e9liorations tangibles.<\/p><p>\u00a0<\/p><p>En pratique, la d\u00e9marche doit \u00eatre <strong>progressive<\/strong> :<\/p><ul><li style=\"list-style-type: none;\"><ul><li>Commencer par des mesures basiques,<\/li><li>Les enrichir par des KPIs compl\u00e9mentaires (engagement, recherche, adoption mobile\u2026),<\/li><li>Puis structurer une vision globale capable d\u2019\u00e9clairer les d\u00e9cisions.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea1241c elementor-widget elementor-widget-image\" data-id=\"3ea1241c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/1.png\" class=\"attachment-full size-full wp-image-16346\" alt=\"\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/1.png 1920w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/1-300x169.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/1-1024x576.png 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/1-768x432.png 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/1-1536x864.png 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/1-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68b4536b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"68b4536b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29bbe29e\" data-id=\"29bbe29e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-369a4f48 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"369a4f48\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9bd85c2\" data-id=\"9bd85c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-544629f0 elementor-widget elementor-widget-heading\" data-id=\"544629f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quels outils pour analyser son intranet ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-edecf39 elementor-widget elementor-widget-text-editor\" data-id=\"edecf39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les solutions disponibles aujourd\u2019hui afin d\u2019analyser les donn\u00e9es de son intranet permettent de couvrir diff\u00e9rents niveaux de besoin. On distingue g\u00e9n\u00e9ralement<strong> trois familles<\/strong> :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac67ab7 elementor-widget elementor-widget-text-editor\" data-id=\"ac67ab7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #00316b;\">a. Les outils natifs int\u00e9gr\u00e9s \u00e0 l\u2019intranet<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2aac2bc4 e-flex e-con-boxed e-con e-parent\" data-id=\"2aac2bc4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2232fb63 e-flex e-con-boxed e-con e-child\" data-id=\"2232fb63\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44d2a433 elementor-widget elementor-widget-text-editor\" data-id=\"44d2a433\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La plupart des plateformes int\u00e8grent <strong>leurs propres modules<\/strong> statistiques.<\/p><ul><li style=\"list-style-type: none;\"><ul><li><p><span style=\"text-decoration: underline; color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.microsoft.com\/fr-fr\/microsoft-365\/sharepoint\/collaboration\"><strong>SharePoint<\/strong> <\/a><\/span>(Microsoft 365) propose des rapports sur la fr\u00e9quentation, la consultation des pages ou encore les contributions.<\/p><\/li><li><p>De nombreux <strong>\u00e9diteurs<\/strong> (Powell, Unily, LumApps, etc.) offrent \u00e9galement des interfaces simplifi\u00e9es pour suivre les statistiques \u00e0 travers des tableaux de bord.<\/p><\/li><\/ul><\/li><\/ul><p>\u00a0<\/p><p>Ces solutions sont <strong>faciles \u00e0 mettre en \u0153uvre<\/strong> car elles sont incluses dans l\u2019\u00e9cosyst\u00e8me d\u00e9j\u00e0 en place. Leur limite : elles restent <strong>centr\u00e9es sur quelques indicateurs<\/strong> (parfois basiques) et n\u2019offrent pas toujours la profondeur n\u00e9cessaire pour analyser finement les comportements parfois sp\u00e9cifiques \u00e0 une entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d01de01 elementor-widget elementor-widget-text-editor\" data-id=\"d01de01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #00316b;\">b. Les outils sp\u00e9cialis\u00e9s d\u2019analyse<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee23c55 e-flex e-con-boxed e-con e-parent\" data-id=\"ee23c55\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c216c2a e-flex e-con-boxed e-con e-child\" data-id=\"c216c2a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e291939 elementor-widget elementor-widget-text-editor\" data-id=\"e291939\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En compl\u00e9ment des outils natifs int\u00e9gr\u00e9s \u00e0 votre intranet, vous pouvez faire appel \u00e0 des solutions <strong>gratuites<\/strong>, <strong>incluses<\/strong> dans vos licences ou <strong>payantes<\/strong> pour obtenir des exports ou tableaux de bord plus fournis.<\/p><ul><li style=\"list-style-type: none;\"><ul><li>Des solutions payantes telles que <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.swoopanalytics.com\/\">SWOOP Analytics<\/a><\/span><\/span>, reconnu sur le march\u00e9, apporte une vision fine des interactions, de l\u2019engagement et de la structuration des communaut\u00e9s.<\/li><li><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"http:\/\/analytics.google.com\/\">Google Analytics 4<\/a><\/span><\/span> ou <span style=\"text-decoration: underline; color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/fr.matomo.org\/\">Matomo<\/a> <\/span>permettent de suivre la performance \u00e9ditoriale, les parcours utilisateurs ou encore l\u2019efficacit\u00e9 de la navigation.<\/li><li><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/clarity.microsoft.com\/\">Microsoft Clarity<\/a><\/span><\/span> qui offre une approche compl\u00e9mentaire gr\u00e2ce \u00e0 ses heatmaps* et \u00e0 ses enregistrements de sessions.<\/li><\/ul><\/li><\/ul><p>Ils n\u00e9cessitent parfois une <strong>int\u00e9gration technique<\/strong> plus pouss\u00e9e mais offrent une <strong>richesse d\u2019analyse<\/strong> qui va bien au-del\u00e0 des indicateurs primaires.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f128f8f elementor-widget elementor-widget-text-editor\" data-id=\"f128f8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #00316b;\">c. Les plateformes de Business Intelligence (BI)<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6431493 e-flex e-con-boxed e-con e-parent\" data-id=\"6431493\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5077a5e e-flex e-con-boxed e-con e-child\" data-id=\"5077a5e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7c50f elementor-widget elementor-widget-text-editor\" data-id=\"4d7c50f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contrairement aux outils int\u00e9gr\u00e9s ou sp\u00e9cialis\u00e9s qui se concentrent principalement sur l\u2019analyse des usages au sein de l\u2019intranet, les solutions BI permettent de <strong>croiser<\/strong> ces <strong>donn\u00e9es<\/strong> <strong>avec d\u2019autres indicateurs<\/strong> strat\u00e9giques de l\u2019entreprise.<\/p><p>Elles ne se limitent donc pas \u00e0 mesurer un canal mais aident \u00e0 comprendre comment l\u2019intranet participe \u00e0 la transformation digitale interne de votre entreprise.<\/p><ul><li style=\"list-style-type: none;\"><ul><li>Les solutions comme <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.microsoft.com\/fr-fr\/power-platform\/products\/power-bi\">Power BI<\/a><\/span><\/span> ou <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.tableau.com\/fr-fr\">Tableau<\/a> <\/span><\/span>permettent de connecter les donn\u00e9es de l\u2019intranet avec d\u2019autres sources (RH, IT, communication interne).<\/li><li>Elles offrent la possibilit\u00e9 de construire des <strong>tableaux de bord consolid\u00e9s<\/strong>, adapt\u00e9s aux diff\u00e9rents <strong>profils<\/strong> d\u2019utilisateurs (direction, communicants, managers).<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7149960 elementor-widget elementor-widget-text-editor\" data-id=\"7149960\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le<strong> choix de l\u2019outil<\/strong> ne doit pas se faire \u201cpar effet de mode\u201d, mais en fonction de la <strong>maturit\u00e9<\/strong> de l\u2019organisation, de ses <strong>moyens<\/strong> et surtout de ses <strong>objectifs<\/strong>. L\u2019enjeu n\u2019est pas seulement de collecter des chiffres, mais de savoir <strong>comment<\/strong> ces donn\u00e9es pourront \u00eatre <strong>exploit\u00e9es<\/strong> pour \u00e9clairer les <strong>d\u00e9cisions<\/strong>, orienter les <strong>priorit\u00e9s<\/strong> et renforcer la <strong>contribution<\/strong> de l\u2019intranet \u00e0 la strat\u00e9gie globale.<\/p><p>\u00a0<\/p><p>Voyons maintenant comment donner une v\u00e9ritable dimension strat\u00e9gique aux donn\u00e9es collect\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fec4e51 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fec4e51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2ec4058\" data-id=\"2ec4058\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36c5edc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"36c5edc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8714993\" data-id=\"8714993\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7071a98 elementor-widget elementor-widget-heading\" data-id=\"7071a98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quels indicateurs suivre pour potentialiser <br>le pilotage ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f7bbb elementor-widget elementor-widget-text-editor\" data-id=\"f4f7bbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une fois le dispositif choisi, une question cl\u00e9 reste \u00e0 poser : <strong>Que mesurer sur notre intranet ?<\/strong> <br \/>La r\u00e9ponse d\u00e9pend du niveau de <strong>maturit\u00e9<\/strong> et des <strong>priorit\u00e9s<\/strong> strat\u00e9giques de l\u2019entreprise.<\/p><p>\u00a0<\/p><p>Gardons \u00e0 l\u2019esprit que la mise \u00e0 jour des donn\u00e9es (si elle n\u2019est pas automatis\u00e9e), leur analyse et leur transformation en actions concr\u00e8tes demandent du <strong>temps<\/strong> et des <strong>ressources<\/strong> <strong>d\u00e9di\u00e9es<\/strong>.<\/p><p>De mani\u00e8re g\u00e9n\u00e9rale, les organisations suivent <strong>r\u00e9guli\u00e8rement<\/strong> un ensemble de KPIs pour \u00e9valuer <strong>l\u2019usage<\/strong> et <strong>l\u2019efficacit\u00e9<\/strong> de leur intranet.<\/p><p>\u00a0<\/p><p><em>Voici une liste d\u2019indicateurs class\u00e9s par th\u00e8mes pour densifier l\u2019analyse des donn\u00e9es.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25236ca e-flex e-con-boxed e-con e-parent\" data-id=\"25236ca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6429da2 elementor-widget elementor-widget-text-editor\" data-id=\"6429da2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Engagement des collaborateurs<\/h3><ul><li style=\"list-style-type: none;\"><ul><li>Nombre d\u2019utilisateurs actifs sur X ann\u00e9e(s)<\/li><li>Nombre de sessions (par mois, semestres, ann\u00e9es)<\/li><li>Taux de rebond<\/li><li>Les pages les plus vues par un service, une audience ou une r\u00e9gion<\/li><li>Participation aux interactions sociales (likes, commentaires, partages)<\/li><li>Commentaires laiss\u00e9s sur les articles ou contenus<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46f5876 elementor-widget elementor-widget-text-editor\" data-id=\"46f5876\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Performance \u00e9ditoriale<\/h3><ul><li style=\"list-style-type: none;\"><ul><li>Taux de lecture compl\u00e8te des articles<\/li><li>Temps moyen pass\u00e9 sur une page.<\/li><li>Analyse des contenus en croissance ou en d\u00e9clin (articles\/pages les plus ou les moins vus)<\/li><li>\u00c9volution du trafic apr\u00e8s une campagne interne ou un lancement<\/li><li>Liens les plus cliqu\u00e9s sur une page ou article<\/li><li>Nombre de t\u00e9l\u00e9chargements de documents cl\u00e9s<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f33b67f elementor-widget elementor-widget-text-editor\" data-id=\"f33b67f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Recherche &amp; acc\u00e8s \u00e0 l\u2019information<\/h3><ul><li style=\"list-style-type: none;\"><ul><li>Requ\u00eates les plus fr\u00e9quentes<\/li><li>Analyse des mots-cl\u00e9s les plus recherch\u00e9s<\/li><li>Acc\u00e8s aux pages pratiques (RH, IT, process, s\u00e9curit\u00e9, etc.)<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e07d5bf elementor-widget elementor-widget-text-editor\" data-id=\"e07d5bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Collaboration &amp; communaut\u00e9s<\/h3><ul><li style=\"list-style-type: none;\"><ul><li>Activit\u00e9 dans les espaces collaboratifs (ex. Viva Engage, Teams, forums internes)<\/li><li>Part des utilisateurs actifs par rapport \u00e0 la population totale<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c7fcf elementor-widget elementor-widget-text-editor\" data-id=\"43c7fcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Accessibilit\u00e9, Adoption mobile &amp; deskless workers*<\/h3><ul><li style=\"list-style-type: none;\"><ul><li>Disponibilit\u00e9 et temps de chargement des pages<\/li><li>Incidents d\u2019acc\u00e8s (erreurs 404, acc\u00e8s refus\u00e9s)<\/li><li>Part des connexions depuis smartphone vs ordinateur<\/li><li>Indicateurs sp\u00e9cifiques pour les populations de terrain (par r\u00e9gion, centres, m\u00e9tiers, &#8230;)<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e495e elementor-widget elementor-widget-text-editor\" data-id=\"a7e495e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La <strong>valeur<\/strong> d\u2019un dispositif de mesure ne se juge <strong>pas<\/strong> au <strong>nombre<\/strong> <strong>d\u2019indicateurs<\/strong>, mais \u00e0 leur <strong>pertinence<\/strong> par rapport \u00e0 vos <strong>priorit\u00e9s<\/strong>. Apr\u00e8s avoir identifi\u00e9 ce que votre intranet et l\u2019outil choisi permettent de suivre, concentrez-vous sur <strong>quelques KPIs<\/strong> vraiment utiles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-105647f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"105647f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e4c3113\" data-id=\"e4c3113\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cf67bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2cf67bb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d678883\" data-id=\"d678883\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-035731f elementor-widget elementor-widget-heading\" data-id=\"035731f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De la donn\u00e9e brute \u00e0 l\u2019aide \u00e0 la d\u00e9cision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c121e23 elementor-widget elementor-widget-text-editor\" data-id=\"c121e23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une fois collect\u00e9s, les chiffres n\u2019ont de <strong>valeur<\/strong> que s\u2019ils sont <strong>analys\u00e9s<\/strong>, <strong>partag\u00e9s<\/strong> et <strong>utilis\u00e9s<\/strong> pour <strong>agir<\/strong>. L\u2019enjeu n\u2019est donc pas seulement de mesurer, mais de transformer les chiffres en actions concr\u00e8tes.<\/p><p>\u00a0<\/p><p>Il faut aussi <strong>adapter<\/strong> la <strong>restitution<\/strong> en fonction de <strong>l\u2019audience<\/strong> concern\u00e9e : <em>un directeur g\u00e9n\u00e9ral n\u2019attendra pas le m\u00eame niveau de d\u00e9tail qu\u2019un responsable \u00e9ditorial et un manager terrain n\u2019a pas besoin d\u2019un tableau de bord exhaustif pour comprendre comment mieux relayer l\u2019information aupr\u00e8s de son \u00e9quipe<\/em>. Cette diff\u00e9renciation permet d\u2019installer une v\u00e9ritable culture du pilotage.<\/p><p>\u00a0<\/p><p>Au-del\u00e0 du format, c\u2019est la <strong>r\u00e9gularit\u00e9<\/strong> qui fait la diff\u00e9rence. Analyser les usages \u00e0 <strong>intervalles<\/strong> <strong>fixes<\/strong> (tous les deux mois, chaque trimestre ou semestre) permet de rep\u00e9rer les tendances et d\u2019ajuster la strat\u00e9gie. Dans certains contextes sp\u00e9cifiques, comme une campagne sensible ou une situation de crise, un suivi beaucoup plus rapproch\u00e9 (heure par heure, par jour) peut s\u2019av\u00e9rer n\u00e9cessaire pour contr\u00f4ler les commentaires, les r\u00e9actions ou l\u2019\u00e9volution du nombre de vues.<\/p><p>\u00a0<\/p><p><em>Par exemple, un pic de recherches sur \u201cs\u00e9curit\u00e9\u201d peut alerter sur la n\u00e9cessit\u00e9 d\u2019une action urgente, tandis qu\u2019une baisse d\u2019activit\u00e9 dans une communaut\u00e9 peut r\u00e9v\u00e9ler un manque d\u2019animation.\u00a0<\/em><\/p><p>\u00a0<\/p><p>Ainsi, les donn\u00e9es ne restent pas de simples chiffres, elles deviennent des <strong>leviers pour anticiper et d\u00e9cider<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-47ce98f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"47ce98f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63cf0ea\" data-id=\"63cf0ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fe5343 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3fe5343\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ec3a2d6\" data-id=\"ec3a2d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2621c6 elementor-widget elementor-widget-heading\" data-id=\"e2621c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Int\u00e9grer l\u2019analyse dans la gouvernance de l\u2019intranet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c8828 elementor-widget elementor-widget-text-editor\" data-id=\"44c8828\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour que la d\u00e9marche prenne tout son sens, <strong>l\u2019analyse<\/strong> doit <strong>s\u2019int\u00e9grer<\/strong> dans la <strong>gouvernance<\/strong> de l\u2019intranet.<\/p><p>\u00a0<\/p><p>C\u2019est en reliant les <strong>indicateurs<\/strong> aux <strong>priorit\u00e9s<\/strong> de l\u2019organisation que la mesure devient un <strong>outil<\/strong> <strong>strat\u00e9gique<\/strong> : inutile de multiplier les KPIs si ceux-ci ne refl\u00e8tent pas les v\u00e9ritables enjeux, qu\u2019il s\u2019agisse de l\u2019engagement des collaborateurs, de la s\u00e9curit\u00e9 ou de l\u2019accompagnement \u00e0 l\u2019onboarding*.<\/p><p>\u00a0<\/p><p>L\u2019autre enjeu est <strong>culturel<\/strong> : la donn\u00e9e ne doit pas \u00eatre per\u00e7ue comme un outil de <strong>contr\u00f4le<\/strong>, mais comme un levier <strong>d\u2019am\u00e9lioration<\/strong> <strong>collective<\/strong>. Partager r\u00e9guli\u00e8rement les r\u00e9sultats avec les contributeurs, les managers et la direction permet d\u2019installer cette <strong>vision<\/strong> <strong>constructive<\/strong> et de renforcer la l\u00e9gitimit\u00e9 de l\u2019intranet.<\/p><p>\u00a0<\/p><p>Encore faut-il <strong>accompagner<\/strong> cette <strong>culture<\/strong> : un indicateur n\u2019a de sens que s\u2019il est <strong>compris<\/strong> et interpr\u00e9t\u00e9 correctement. <strong>Former<\/strong> les \u00e9quipes \u00e0 la <strong>lecture<\/strong> et \u00e0 l\u2019utilisation des donn\u00e9es, c\u2019est leur donner les <strong>moyens d\u2019agir<\/strong> sur leurs <strong>contenus<\/strong>, leurs pratiques et plus largement, sur l\u2019exp\u00e9rience digitale de l\u2019entreprise.<\/p><p>\u00a0<\/p><p><em>C\u2019est enfin une bonne pr\u00e9paration \u00e0 l\u2019usage de l\u2019IA g\u00e9n\u00e9rative pour piloter son intranet. On vous en dit plus sur le sujet bient\u00f4t\u00a0!<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1e4ddd36 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1e4ddd36\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-67d68052\" data-id=\"67d68052\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-192bf676 elementor-widget elementor-widget-heading\" data-id=\"192bf676\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONCLUSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab312d9 elementor-widget elementor-widget-text-editor\" data-id=\"2ab312d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Lord Kelvin<\/strong> disait\u00a0: \u00ab\u00a0<strong>Ce qui ne se mesure pas, n\u2019existe pas<\/strong>\u00a0\u00bb.<\/p><p>\u00a0<\/p><p>Une chose est certaine, <strong>mesurer<\/strong>, c\u2019est <strong>d\u00e9j\u00e0 avancer<\/strong>. Les premiers <strong>indicateurs<\/strong>, m\u00eame basiques, posent les bases d\u2019une <strong>culture<\/strong> de la <strong>donn\u00e9e<\/strong> qui constitue d\u00e9sormais un <strong>incontournable<\/strong> dans la mesure de la <strong>communication interne<\/strong>.<\/p><p>\u00a0<\/p><p>Mais pour transformer l\u2019intranet en levier strat\u00e9gique, il faut aller <strong>plus loin<\/strong> : <strong>enrichir<\/strong> les KPIs, <strong>relier<\/strong> la <strong>mesure<\/strong> aux <strong>priorit\u00e9s<\/strong> de l\u2019entreprise et <strong>int\u00e9grer<\/strong> l\u2019analyse dans une <strong>gouvernance<\/strong> claire.<\/p><p>\u00a0<\/p><p>Les outils d\u2019analyse deviennent alors des <strong>alli\u00e9s puissants<\/strong> : ils permettent d\u2019aller au-del\u00e0 du constat, d\u2019\u00e9clairer les choix \u00e9ditoriaux, de renforcer l\u2019engagement et d\u2019am\u00e9liorer l\u2019exp\u00e9rience utilisateur.<\/p><p>\u00a0<\/p><p>\ud83d\udc4b\ud83c\udffc\u00a0 Chez <span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.arctus.com\/fr\/contact\/\"><span style=\"text-decoration: underline;\"><strong>Arctus<\/strong><\/span><\/a><\/span>, nous <strong>accompagnons<\/strong> les organisations \u00e0 franchir ce cap : <strong>cadrage<\/strong> des besoins, <strong>s\u00e9lection<\/strong> des bons outils, <strong>mise en place<\/strong> de <strong>tableaux<\/strong> <strong>de bord<\/strong> adapt\u00e9s et <strong>accompagnement<\/strong> des <strong>contributeurs<\/strong> dans la lecture des r\u00e9sultats.<\/p><p>\u00a0<\/p><p><strong>Vous souhaitez aller plus loin ?<\/strong> <strong>\u00c9changeons<\/strong> ensemble pour identifier <strong>vos besoins<\/strong> et <strong>transformer votre intranet<\/strong> en v\u00e9ritable <strong>atout<\/strong> strat\u00e9gique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06acd47 elementor-align-center elementor-mobile-align-center elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"06acd47\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTEZ-NOUS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8e74c elementor-widget elementor-widget-text-editor\" data-id=\"2e8e74c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>BONUS \u2013 Checklist\u00a0: passer de la mesure au pilotage<\/h4><p style=\"padding-left: 40px;\"><strong>\u2611\ufe0f Clarifier ses objectifs<\/strong> : <em>pourquoi mesurer ? Quels r\u00e9sultats attendus ?<\/em><\/p><p style=\"padding-left: 40px;\"><strong>\u2611\ufe0f Commencer simple<\/strong> : <em>mettre en place quelques indicateurs primaires pour installer une culture de la donn\u00e9e<\/em><\/p><p style=\"padding-left: 40px;\"><strong>\u2611\ufe0f Enrichir progressivement<\/strong> : <em>ajouter des KPIs qualitatifs (engagement, recherche, adoption)<\/em><\/p><p style=\"padding-left: 40px;\"><strong>\u2611\ufe0f Choisir les bons outils<\/strong> : <em>privil\u00e9gier ceux align\u00e9s avec vos besoins<\/em><\/p><p style=\"padding-left: 40px;\"><strong>\u2611\ufe0f Construire des tableaux de bord diff\u00e9renci\u00e9s<\/strong> : <em>adapt\u00e9s aux r\u00f4les (direction, managers, communicants)<\/em><\/p><p style=\"padding-left: 40px;\"><strong>\u2611\ufe0f Analyser r\u00e9guli\u00e8rement<\/strong> : <em>instaurer des cycles de revue pour ajuster en continu<\/em><\/p><p style=\"padding-left: 40px;\"><strong>\u2611\ufe0f Partager et impliquer<\/strong> : <em>diffuser les r\u00e9sultats aux parties prenantes pour nourrir l\u2019am\u00e9lioration collective<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b883f25 elementor-widget elementor-widget-text-editor\" data-id=\"b883f25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>KPIs<\/strong>* : Key Performance Indicator(s), en fran\u00e7ais, indicateur(s) cl\u00e9s de performance.<\/em><\/p><p><em><strong>Reporting<\/strong>* : pr\u00e9sentation synth\u00e9tique de donn\u00e9es sous forme de rapport.<\/em><br \/><em><strong>Heatmaps<\/strong>* : Cartes de chaleur montrant o\u00f9 les utilisateurs cliquent le plus.<\/em><br \/><em><strong>Deskless workers<\/strong>* : employ\u00e9s sans poste de travail fixe, souvent en mobilit\u00e9 ou sur le terrain (techniciens, op\u00e9rateurs, commerciaux, etc.). <\/em><br \/><em><strong>Onboarding<\/strong>* : processus d\u2019int\u00e9gration des nouveaux collaborateurs au sein de l\u2019entreprise.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-2da37c0 elementor-hidden-mobile\" data-id=\"2da37c0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7fa788ff e-flex e-con-boxed e-con e-parent\" data-id=\"7fa788ff\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72c8ca7a e-flex e-con-boxed e-con e-child\" data-id=\"72c8ca7a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f7f3533 e-flex e-con-boxed e-con e-child\" data-id=\"2f7f3533\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-678270dd e-flex e-con-boxed e-con e-child\" data-id=\"678270dd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33b8b326 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-widescreen-2 elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"33b8b326\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d44a60 e-con-full e-flex e-con e-child\" data-id=\"2d44a60\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d54a3 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-author-box--image-valign-top elementor-widget elementor-widget-author-box\" data-id=\"3d54a3\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2024\/02\/Image1.jpg\" alt=\"Image de Sylvain Soundararadjou&lt;br&gt;&lt;p id=&quot;mr-formation&quot;&gt;Consultant&lt;\/p&gt;\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<span class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tSylvain Soundararadjou<br><p id=\"mr-formation\">Consultant<\/p>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p><a href=\"https:\/\/www.linkedin.com\/in\/sylvain-sound\/\" target=\"blank\"><br \/>\n<!--Changer le lien linkedin au dessus --><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.arctus.com\/\/wp-content\/uploads\/2022\/06\/linkedin.svg\" class=\"mb-linkedin-icon\"><\/a><\/p>\n<p><!-- Ne pas supprimer le contenu ci dessus. Le lien pour linkedin se met en \"\" dans href=\"\"--><\/p>\n<p class=\"lh\">\nSylvain Soundararadjou est consultant en transformation digitale interne. Il se passionne pour tous les sujets li\u00e9s \u00e0 la ma\u00eetrise d'outils digitaux, l\u2019exp\u00e9rience collaborateur & la facilitation num\u00e9rique des outils internes. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53867004 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"53867004\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#00316B\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">RETOUR AUX ARTICLES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03dcf1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d03dcf1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ad668a2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6ad668a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-4a2cfc6a elementor-hidden-mobile\" data-id=\"4a2cfc6a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-68b53be6\" data-id=\"68b53be6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eeda5b0 elementor-widget elementor-widget-heading\" data-id=\"4eeda5b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CES ARTICLES <br>PEUVENT VOUS INT\u00c9RESSER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ac4b4 elementor-widget elementor-widget-wp-widget-block\" data-id=\"48ac4b4\" data-element_type=\"widget\" data-widget_type=\"wp-widget-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section id=\"last-blog-block\">\n    <div class=\"row\">\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/fr\/leadership-ia-generative-management\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" width=\"2560\" height=\"1706\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Leadership lead team\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/03\/nick-fewings-EkyuhD7uwSM-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Id\u00e9es<\/div>\n            <div class=\"aj-blog-card-title\">LEADERSHIP \u00c0 L\u2019HEURE DE L\u2019IA\u00a0: COMMENT ACCOMPAGNER LES \u00c9QUIPES DANS LA TRANSFORMATION DU TRAVAIL\u00a0?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Comment l\u2019IA g\u00e9n\u00e9rative transforme le leadership et red\u00e9finit le r\u00f4le des managers dans un travail de plus en plus hybride et augment\u00e9.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/fr\/travail-hybride-2026\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"travail hybride \u00e9cran r\u00e9union\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-scaled.jpg 2560w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-300x200.jpg 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1024x683.jpg 1024w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-768x512.jpg 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-1536x1024.jpg 1536w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-2048x1365.jpg 2048w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/sigmund-eTgMFFzroGc-unsplash-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #f45446;\">Id\u00e9es<\/div>\n            <div class=\"aj-blog-card-title\">COMMENT \u00c9VOLUE LE TRAVAIL\u00a0HYBRIDE EN 2026 ?<\/div>\n            <div class=\"aj-blog-card-content\">\n            Retour au bureau, mont\u00e9e en puissance de l\u2019IA g\u00e9n\u00e9rative, nouvelles exigences manag\u00e9riales : o\u00f9 en est r\u00e9ellement le travail hybride en 2026 ?            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n            <div class=\"col-12 col-md-4\">\n        <a href=\"https:\/\/www.arctus.com\/fr\/arctus-lance-lobservatoire-du-travail-hybride-et-augmente-2026\/\" class=\"aj-blog-card\">\n          <div class=\"aj-blog-card-header\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/Photos-mail-de-bienvenue-rubrique-2.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Lancement de l&#039;Observatoire du travail hybride 2026\" srcset=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/Photos-mail-de-bienvenue-rubrique-2.png 900w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/Photos-mail-de-bienvenue-rubrique-2-300x200.png 300w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/Photos-mail-de-bienvenue-rubrique-2-768x512.png 768w, https:\/\/www.arctus.com\/wp-content\/uploads\/2026\/02\/Photos-mail-de-bienvenue-rubrique-2-18x12.png 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>          <\/div>\n          <div class=\"aj-blog-card-container\">\n            <div class=\"aj-blog-card-tag\" style=\"color: #FFDA01;\">Actualit\u00e9s<\/div>\n            <div class=\"aj-blog-card-title\">ARCTUS LANCE L\u2019OBSERVATOIRE DU TRAVAIL HYBRIDE ET AUGMENT\u00c9 2026<\/div>\n            <div class=\"aj-blog-card-content\">\n            Participez \u00e0 l\u2019Observatoire du travail hybride et augment\u00e9 2026 pour comprendre comment le travail hybride et l\u2019IA transforment les pratiques, le management et la gouvernance.            <\/div>\n            <div class=\"aj-blog-card-footer\">\n              <svg class=\"aj-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#FFDA01\"><\/path><\/svg>\n            <\/div>\n          <\/div>\n        <\/a>\n      <\/div>\n          <\/div>\n  <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-10e30b1f elementor-hidden-mobile\" data-id=\"10e30b1f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75078934 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"75078934\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-6533fc9d elementor-hidden-mobile\" data-id=\"6533fc9d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-13c82147\" data-id=\"13c82147\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46784aa0 elementor-widget elementor-widget-heading\" data-id=\"46784aa0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UNE QUESTION, UN PROJET<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6f4ca9 elementor-widget elementor-widget-text-editor\" data-id=\"3c6f4ca9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNous nous tenons \u00e0 votre disposition !\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ff13c7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"67ff13c7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTEZ-NOUS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-7c109fd2 elementor-hidden-mobile\" data-id=\"7c109fd2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78ea7d32 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"78ea7d32\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-7cb6d721 elementor-hidden-mobile\" data-id=\"7cb6d721\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-502331dc\" data-id=\"502331dc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fb6050b elementor-widget elementor-widget-heading\" data-id=\"5fb6050b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NEWSLETTER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c39956a elementor-widget elementor-widget-text-editor\" data-id=\"1c39956a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPour ne rien rater, abonnez-vous \u00e0 la newsletter d\u2019Arctus\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10290a28 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"10290a28\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-sink\" href=\"https:\/\/arctus.us6.list-manage.com\/subscribe?u=e0c770a160f747e0d4b0e7f4b&#038;id=04d57c341d\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44\" height=\"30\" viewBox=\"0 0 44 30\" fill=\"none\"><path d=\"M43.4142 16.4142C44.1953 15.6332 44.1953 14.3668 43.4142 13.5858L30.6863 0.857867C29.9052 0.0768184 28.6389 0.0768183 27.8579 0.857867C27.0768 1.63892 27.0768 2.90525 27.8579 3.68629L39.1716 15L27.8579 26.3137C27.0768 27.0948 27.0768 28.3611 27.8579 29.1421C28.6389 29.9232 29.9052 29.9232 30.6863 29.1421L43.4142 16.4142ZM-1.74846e-07 17L42 17L42 13L1.74846e-07 13L-1.74846e-07 17Z\" fill=\"#00316B\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S\u2019ABONNER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-1a04a509 elementor-hidden-mobile\" data-id=\"1a04a509\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u2019intranet est un point d\u2019entr\u00e9e central de la communication interne : il concentre information, communication, documentation et applicatifs m\u00e9tiers et outils pratiques. Mesurer ses usages et son efficacit\u00e9 permet non seulement de mieux comprendre comment les collaborateurs s\u2019approprient ce canal mais aussi d\u2019identifier les leviers d\u2019am\u00e9lioration pour en renforcer l\u2019impact. Dans notre pr\u00e9c\u00e9dent article, nous [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LES OUTILS D\u2019ANALYSE DE VOTRE INTRANET : DES ALLI\u00c9S CL\u00c9S POUR PASSER DE LA MESURE AU PILOTAGE STRAT\u00c9GIQUE- Arctus<\/title>\n<meta name=\"description\" content=\"Apprenez \u00e0 mesurer l\u2019efficacit\u00e9 de votre intranet : des outils essentiels pour optimiser la communication interne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LES OUTILS D\u2019ANALYSE DE VOTRE INTRANET : DES ALLI\u00c9S CL\u00c9S POUR PASSER DE LA MESURE AU PILOTAGE STRAT\u00c9GIQUE\" \/>\n<meta property=\"og:description\" content=\"Apprenez \u00e0 mesurer l\u2019efficacit\u00e9 de votre intranet : des outils essentiels pour optimiser la communication interne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/\" \/>\n<meta property=\"og:site_name\" content=\"Arctus\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-06T10:04:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T06:52:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Arctus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arctus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/\"},\"author\":{\"name\":\"Arctus\",\"@id\":\"https:\/\/www.arctus.com\/fr\/#\/schema\/person\/efc8a36119e5ddb8c642a03bd0fb948d\"},\"headline\":\"LES OUTILS D\u2019ANALYSE DE VOTRE INTRANET : DES ALLI\u00c9S CL\u00c9S POUR PASSER DE LA MESURE AU PILOTAGE STRAT\u00c9GIQUE\",\"datePublished\":\"2025-10-06T10:04:20+00:00\",\"dateModified\":\"2025-10-09T06:52:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/\"},\"wordCount\":2273,\"publisher\":{\"@id\":\"https:\/\/www.arctus.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250.webp\",\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/\",\"url\":\"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/\",\"name\":\"LES OUTILS D\u2019ANALYSE DE VOTRE INTRANET : DES ALLI\u00c9S CL\u00c9S POUR PASSER DE LA MESURE AU PILOTAGE STRAT\u00c9GIQUE- Arctus\",\"isPartOf\":{\"@id\":\"https:\/\/www.arctus.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250.webp\",\"datePublished\":\"2025-10-06T10:04:20+00:00\",\"dateModified\":\"2025-10-09T06:52:02+00:00\",\"description\":\"Apprenez \u00e0 mesurer l\u2019efficacit\u00e9 de votre intranet : des outils essentiels pour optimiser la communication interne.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/#primaryimage\",\"url\":\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250.webp\",\"contentUrl\":\"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250.webp\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.arctus.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LES OUTILS D\u2019ANALYSE DE VOTRE INTRANET : DES ALLI\u00c9S CL\u00c9S POUR PASSER DE LA MESURE AU PILOTAGE STRAT\u00c9GIQUE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.arctus.com\/fr\/#website\",\"url\":\"https:\/\/www.arctus.com\/fr\/\",\"name\":\"Arctus\",\"description\":\"Expert en transformation digitale interne\",\"publisher\":{\"@id\":\"https:\/\/www.arctus.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.arctus.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.arctus.com\/fr\/#organization\",\"name\":\"Arctus\",\"url\":\"https:\/\/www.arctus.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.arctus.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.arctus.com\/wp-content\/uploads\/2022\/05\/arctus-logo-menu.png\",\"contentUrl\":\"https:\/\/www.arctus.com\/wp-content\/uploads\/2022\/05\/arctus-logo-menu.png\",\"width\":202,\"height\":66,\"caption\":\"Arctus\"},\"image\":{\"@id\":\"https:\/\/www.arctus.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/arctus\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.arctus.com\/fr\/#\/schema\/person\/efc8a36119e5ddb8c642a03bd0fb948d\",\"name\":\"Arctus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.arctus.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0ccc06f3f14f151eb563f7a7809730eaedef8f620faf68337676cc507e689ac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0ccc06f3f14f151eb563f7a7809730eaedef8f620faf68337676cc507e689ac?s=96&d=mm&r=g\",\"caption\":\"Arctus\"},\"url\":\"https:\/\/www.arctus.com\/fr\/author\/arctus\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"LES OUTILS D\u2019ANALYSE DE VOTRE INTRANET : DES ALLI\u00c9S CL\u00c9S POUR PASSER DE LA MESURE AU PILOTAGE STRAT\u00c9GIQUE- Arctus","description":"Apprenez \u00e0 mesurer l\u2019efficacit\u00e9 de votre intranet : des outils essentiels pour optimiser la communication interne.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/","og_locale":"fr_FR","og_type":"article","og_title":"LES OUTILS D\u2019ANALYSE DE VOTRE INTRANET : DES ALLI\u00c9S CL\u00c9S POUR PASSER DE LA MESURE AU PILOTAGE STRAT\u00c9GIQUE","og_description":"Apprenez \u00e0 mesurer l\u2019efficacit\u00e9 de votre intranet : des outils essentiels pour optimiser la communication interne.","og_url":"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/","og_site_name":"Arctus","article_published_time":"2025-10-06T10:04:20+00:00","article_modified_time":"2025-10-09T06:52:02+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250.webp","type":"image\/webp"}],"author":"Arctus","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Arctus","Dur\u00e9e de lecture estim\u00e9e":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/#article","isPartOf":{"@id":"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/"},"author":{"name":"Arctus","@id":"https:\/\/www.arctus.com\/fr\/#\/schema\/person\/efc8a36119e5ddb8c642a03bd0fb948d"},"headline":"LES OUTILS D\u2019ANALYSE DE VOTRE INTRANET : DES ALLI\u00c9S CL\u00c9S POUR PASSER DE LA MESURE AU PILOTAGE STRAT\u00c9GIQUE","datePublished":"2025-10-06T10:04:20+00:00","dateModified":"2025-10-09T06:52:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/"},"wordCount":2273,"publisher":{"@id":"https:\/\/www.arctus.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250.webp","inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/","url":"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/","name":"LES OUTILS D\u2019ANALYSE DE VOTRE INTRANET : DES ALLI\u00c9S CL\u00c9S POUR PASSER DE LA MESURE AU PILOTAGE STRAT\u00c9GIQUE- Arctus","isPartOf":{"@id":"https:\/\/www.arctus.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/#primaryimage"},"image":{"@id":"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250.webp","datePublished":"2025-10-06T10:04:20+00:00","dateModified":"2025-10-09T06:52:02+00:00","description":"Apprenez \u00e0 mesurer l\u2019efficacit\u00e9 de votre intranet : des outils essentiels pour optimiser la communication interne.","breadcrumb":{"@id":"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/#primaryimage","url":"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250.webp","contentUrl":"https:\/\/www.arctus.com\/wp-content\/uploads\/2025\/10\/pexels-olia-danilevich-8145250.webp","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.arctus.com\/fr\/analyse-intranet-outils-pilotage-strategique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.arctus.com\/"},{"@type":"ListItem","position":2,"name":"LES OUTILS D\u2019ANALYSE DE VOTRE INTRANET : DES ALLI\u00c9S CL\u00c9S POUR PASSER DE LA MESURE AU PILOTAGE STRAT\u00c9GIQUE"}]},{"@type":"WebSite","@id":"https:\/\/www.arctus.com\/fr\/#website","url":"https:\/\/www.arctus.com\/fr\/","name":"Arctus","description":"Expert en transformation digitale interne","publisher":{"@id":"https:\/\/www.arctus.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.arctus.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.arctus.com\/fr\/#organization","name":"Arctus","url":"https:\/\/www.arctus.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.arctus.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.arctus.com\/wp-content\/uploads\/2022\/05\/arctus-logo-menu.png","contentUrl":"https:\/\/www.arctus.com\/wp-content\/uploads\/2022\/05\/arctus-logo-menu.png","width":202,"height":66,"caption":"Arctus"},"image":{"@id":"https:\/\/www.arctus.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/arctus\/"]},{"@type":"Person","@id":"https:\/\/www.arctus.com\/fr\/#\/schema\/person\/efc8a36119e5ddb8c642a03bd0fb948d","name":"Arctus","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.arctus.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c0ccc06f3f14f151eb563f7a7809730eaedef8f620faf68337676cc507e689ac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0ccc06f3f14f151eb563f7a7809730eaedef8f620faf68337676cc507e689ac?s=96&d=mm&r=g","caption":"Arctus"},"url":"https:\/\/www.arctus.com\/fr\/author\/arctus\/"}]}},"_links":{"self":[{"href":"https:\/\/www.arctus.com\/fr\/wp-json\/wp\/v2\/posts\/16324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arctus.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arctus.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arctus.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arctus.com\/fr\/wp-json\/wp\/v2\/comments?post=16324"}],"version-history":[{"count":3,"href":"https:\/\/www.arctus.com\/fr\/wp-json\/wp\/v2\/posts\/16324\/revisions"}],"predecessor-version":[{"id":16396,"href":"https:\/\/www.arctus.com\/fr\/wp-json\/wp\/v2\/posts\/16324\/revisions\/16396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arctus.com\/fr\/wp-json\/wp\/v2\/media\/16328"}],"wp:attachment":[{"href":"https:\/\/www.arctus.com\/fr\/wp-json\/wp\/v2\/media?parent=16324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arctus.com\/fr\/wp-json\/wp\/v2\/categories?post=16324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arctus.com\/fr\/wp-json\/wp\/v2\/tags?post=16324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}