We've started a series of three articles dedicated to corporate intranets, in which you'll discover practical solutions for optimizing your internal communications and gaining impact with your intranet.
As a reminder, this series will cover:
In this 3rd article, we'll look at which contribution model is best suited to generating engagement.
If format diversity is a way of capturing readers' attention (read the article here) , the diversity of subjects is no less so. That's why, le recours à des sources d’information et donc à un réseau de contributeurs variés est essentiel.
In other words, limiting yourself to "top-down" dissemination of information is not enough to mobilize all employees! So-called vertical communications, often perceived as disembodied, are no longer in vogue... even if, it's worth remembering, they are important and essential for setting benchmarks and reminding people of the strategic direction.
The2023 Intranet & digital communication observatory of Arctus clearly shows that employee satisfaction with the intranet is closely linked to the number of active contributors : 43% satisfied when all business lines contribute, compared with only 16% when contributions come exclusively from the Communications or HR departments.
The decentralized contribution model makes it possible to create a more open and horizontal intranet, rooted in local specificities and businesses.
This model nevertheless requiresto editorialize content intensively, energize a network of contributors and to implement appropriate governance.
In conclusion, to increase the impact of your intranet, abandon the top-down communication model in favor of a decentralized approach !
The2023 Intranet & digital communication observatory of Arctus underlines the importance of a diversified contribution, with a significantly higher level of satisfaction when all professions are involved.
Are you ready to mobilize and energize your network of internal contributors ? Share these results and tell us all about it!