4 November 2025
This article revisits the key ideas from his contribution, as well as the major trends from the Augmented Intranet Observatory 2025, identifying the essential levers for sustainably enhancing the employee experience.
Will AI accelerate the success of digital transformation? Maybe… but it is the employees — their usage, needs, and practices — who determine its success. An effective Digital Workplace is above all a fluid, coherent, and inclusive work environment that fosters focus, collaboration, and a sense of belonging. This relies on simple, well-governed, and truly useful tools.
The challenge is therefore not technological, but organizational.
Creating useful, widely adopted, and well-managed digital environments requires overcoming certain obstacles: organizational silos, lack of governance, absence of editorial strategy, poorly integrated tools.
At Arctus, we observe that change management is often more complex than the technical implementation itself. In this regard, the Augmented Intranet Observatory 2025 shows a positive trend:
But then, what role can AI play in this dynamic?
After a year 2024 marked by intense excitement around AI, 2025 marks a landing phase. Collaborative solution providers are communicating less, but companies are experimenting, testing, filtering — they are learning to distinguish marketing promises from actual value.
According to the Augmented Intranet Observatory 2025, two use cases stand out for their real impact on performance and employee satisfaction:
The result: better contributor engagement, consistent tone, and enhanced value of internal content.
Nevertheless, the operational use of AI in intranets remains modest: according to the Augmented Intranet Observatory 2025, fewer than 10% of organizations have actually deployed AI use cases in their Digital Workplace.
Why this caution?
In this context, guidance and methodology become essential again: helping organizations target the right use cases without being swept away by trends.
AI raises high expectations, but it does not replace company culture, strategy, or collective vision.
At Arctus, we are convinced that the success of a Digital Workplace starts with the transformation of usage.
The real challenge is no longer deploying a more powerful tool, but ensuring it remains effective over time:
Even the best platform creates no value without governance, editorial strategy, or community engagement.
Our levers for action:
AI does not disrupt these dynamics, it reinforces them, by supporting writing, search, analysis… but does not replace strategic vision.
The Digital Workplace of the future won’t just be “augmented” by AI. It will be improved, enriched, and humanized by engaged, equipped, and supported employees.
The organizations that will succeed are those that:
At Arctus, we believe in this alliance: intelligent technology serving a more human organization. Our approach is based on technological neutrality and a systemic vision: understanding the interactions between tools, practices, and company culture to give meaning to every internal transformation project.
👉 Download the white paper “The Digital Workplace of the Future” published by Ifingo, with contributions from Arctus.
You’ll find:
• Exclusive insights from the Augmented Intranet Observatory 2025
• Concrete use cases of AI integration in collaborative environments
• Expert perspectives on the keys to a successful employee experience
📊 Also check out the Intranet Observatory 2025 report
The benchmark study for tracking the evolution of internal communication and collaboration tools.
You’ll find:
• The major current trends
• Expert quotes and analyses to inform your strategy
Founder, Partner
Co-founder of Arctus, Bernard brings the technological and IS urbanization dimension to digital transformation projects. He is the point of contact for COMEXs, and helps business and IT departments to collaborate effectively by putting technology at the service of usage.
